January, 2012

Biznology

Trending Sources

Being Pretty Isn’t Enough for Social Media Marketing

Biznology

Image via Wikipedia. I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. The Internet has become more like an Oscar after-party than it is like the airport Ramada. Online, you’re never the lone beauty in the hotel lounge.

Lights, camera, action: Video helps you stay in touch with customers

Biznology

Image via Wikipedia. One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships.

No more SEO worries for dynamic content?

Biznology

Image via Wikipedia. If you care about how your site is found in organic search, you must spend some of your time thinking about search engine optimization (SEO). In the olden days (2005), certain kinds of content had no shot of showing up in the search index (and thus, could never be found).

Publishing is dying because marketers are the new publishers

Biznology

Image by Getty Images via @daylife. Every time I come to New York City, I see the same scene. At the subway stations and on the street, I pass multiple people yelling, “AM New York” to passersby, as they attempt to hand out free newspapers to commuters. But very few people take them.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

Be Realistic About SEO Campaign Results

Biznology

Image via Wikipedia. Unlike other forms of marketing in which you implement a strategy and start to see results in a short period of time, search engine optimization is a long term process to build a brand image in the search engines and online in general over time.

5 Steps to Online Marketing Success in 2012

Biznology

Image via Wikipedia. Rumor has it that 2012 is the year the world ends (and yes, I am going to use that joke all year long). But on the off-chance we might make it to 2013, you probably want to ensure you’re ready for success this year. Wouldn’t it be great if there was a simple list of things you could do to ensure you’re ready for your best year ever? Oh, wait. I happen to have one right here. What are the 5 steps to online marketing success in 2012? Get your team in order.

Business or Pleasure: How do you use social media?

Biznology

Image by Cristiano Betta via Flickr. Social media makes me feel old sometimes. Well, part of the reason is that I am old, but let’s leave that aside. What makes me feel old is the way that I use social media, compared to how everyone else uses it–everyone younger than me, I mean.

The Social Media Isolationist

Biznology

Image by marcusrg via Flickr. In follow up on my last post, Being Pretty Isn’t Enough for Social Media Marketing , I wanted to discuss what I like to call Social Media Isolationism or Social Media Agoraphobia. And there are two forms of social media isolationism: Invitational and exclusionary.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Global Social Media Marketing

Biznology

Image via Wikipedia. My monthly Biznology® Webinar yesterday was called “Global Social Media Marketing.”

Digital Advertising that Fits Both Consumer and Marketer

Biznology

Image via Wikipedia. Tablets may well change digital advertising and increase conversion by fitting the digital advertising to the consumer’s preferences. Studies show that people engage with their iPads and other tablets at a higher level and have a higher level of trust.

Wikipedia and the wiki utopia, revisited

Biznology

Image by Octavio Rojas via Flickr.

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Don’t Let Your Social Media Hypothesis Dictate Your Conclusion

Biznology

Image via Wikipedia. While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

1 Billion Facebook Users in 2012? Not So Fast

Biznology

Image via CrunchBase. A report has been released by interactive agency icrossing. We reported on it over at Marketing Pilgrim. The gist? That 2012 could or rather should be the year that Facebook reaches 1 billion accounts.

In Digital Marketing, Yesterday and Tomorrow Mean Nothing

Biznology

Image via CrunchBase. I read a post recently from Seth Godin. He is an interesting fellow in that many times he has great ideas if you can just get past his arrogance, but I digress. The post was referring to looking at the past and what you had done in the face of the crazy times that existed in whatever era you wanted to choose. To sum it up, there is never a perfect situation with economies, world peace and other things being taken care of or eliminated completely.

Can Google succeed at everything?

Biznology

Image via CrunchBase. A couple of months ago, I laid out Google’s emerging strategy to compete with everyone and everything, and to do it all solo. Unlike competitors (even large ones such as Microsoft and Facebook) that must ally to compete with Google, the Big G is determined to fight everyone and win. All of which is cool. But the question is, “Can Google pull it off?”

Life Without Yahoo!

Biznology

Image via CrunchBase. This week Yahoo’s founder Jerry Yang somewhat abruptly removed himself from all things Yahoo. The net/net is that he is no longer working in the company in any capacity. There is a new CEO, Scott Thompson, who was brought in recently from PayPal (if your eyebrows raised up upon reading that, you were not alone). There is still a business intact. There is still significant traffic going to the Yahoo portal. The trouble is that there is no real Yahoo anymore.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Google tells you where to place your content

Biznology

Image via Wikipedia. Everyone knows that you must place the most important content at the top of the page, right? Everyone knows that you should write like newspaper reporter. Put the most important stuff in the headline, don’t bury the lead, blah, blah, blah.

Google’s “Search Plus Your World” Is Heavy Handed…So What?

Biznology

Image by Aray Chen via Flickr. For the past two plus weeks the Internet marketing community, and in particular the SEO subset of that community, has been up in arms about Google’s search update called “Search Plus Your World” If you would like a primer on this Google search update you can go here or here. if you haven’t taken the time to dig into this search update it would be advisable to do so.

What Google’s “Panda” Ranking Algorithm Update Means to You

Biznology

Last week, I was lucky to join Joe Apfelbaum of Ajax Union and Ben Kirshner of Elite SEM on a panel (ably moderated by Jules Kibbe of TicketNetworkDirect ) for the Ticket Summit on the recent changes in search marketing. The attendees are ticket brokers an dpartner sthat move most of the seats for entertainment and sporting events in the U.S., so you can imagine that they have a fierce interest in search marketing.

Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. Multiple articles point to brand pages as the solution.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever.

Predictive Buyer Modeling Is Changing the Future of B2B

Tony Zambito

Image via Wikipedia. I would not be surprised today if a group of B2B executives said they were using fortune tellers to peer into a crystal ball to make predictions about the future. The fast pace of change makes the crystal ball of how buyers will behave in the future enveloped in a hazy fog.

Pinterest drives enormous blog and business success

grow - Practical Marketing Solutions

Guest Post by {grow} community member Lauren Schaefer. This is Kate. She’s a hairstylist, jewelry maker, and all-around crafter based in North Carolina. Kate started her blog ( thesmallthingsblog.com ) exactly one year ago.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative.

Why are America’s fastest-growing companies killing their blogs?

grow - Practical Marketing Solutions

Are America’s fastest-growing companies shifting away from blogging as a primary social media platform? ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts.

How B2B Leaders Are Understanding Buyers Better With Behavioral Buyergraphics

Tony Zambito

B2B Buying Process Today © All rights reserved by Kenny Madden. In the business-to-business world, the quest to connect with decision-makers has been and most likely will continue to be the main challenge confronting B2B leaders.

7 reasons every job-seeker needs to blog

grow - Practical Marketing Solutions

Have you ever considered the ways a blog can help you get a job? I meet a lot of young people entering the work force and I always recommend blogging as a way to get ahead … in almost any career. Here’s why: 1) Show what you’re made of.

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Forget demographics. It’s all about the socialgraphics

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow} Columnist. Traditionally, marketers have researched their customers’ demographics to have a clear idea of their age, gender, income, location, and other traits.

This is why you’re not Seth Godin.

grow - Practical Marketing Solutions

Seth Godin is an insanely successful entrepreneur, marketing author and speaker. Is his social media model of broadcasting without engagement scalable for you too? I recently received this inquiry from a friend: I launched a new blog on Sunday.

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Free eBook: How Buyer Trends Are Impacting the Future of Business Thinking

Tony Zambito

Image via Wikipedia. Recently, I embarked on a series of articles related to buyer trends and how they are changing conventional business thinking as we know it. These series of articles, referenced as Buyerology Trends, highlighted 7 areas of where buyer trends are challenging conventional thinking.

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20 of the World’s Wittiest Twitter Bios

grow - Practical Marketing Solutions

I know you LOVE these funny Twitter bios. Yes, they’re real and they’re fabulous. Here we go! organising. Let me bitch at you every day until you sort your shit out. Newtoblogging. Maybe I should rethink this, when I spelled it Blooging at first. danecook. When I tweet, I tweet to kill.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.