October, 2011

Biznology

Inbound Marketing the Way God Intended

Biznology

Image via Wikipedia. Last week I asked my management team if what we do at Abraham Harrison is inbound marketing.

The Long Tail of Blogger Outreach

Biznology

Image via Wikipedia. I had breakfast with John Bell of Ogilvy a number of years ago. He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers.

Trending Sources

Do you appreciate your blogger network?

Biznology

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers.

You’ve probably over-farmed your donors’ land

Biznology

Image via Wikipedia. When it comes to your direct mail campaigns, you’ve probably over-farmed your land. You’ve been emailing and snail mailing the same donors you have done for a decade. It is time to leave the land fallow and let the lists rest.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

How deeply do you respond to customers in public?

Biznology

Image via Wikipedia. Recently, I wrote a post that recommended, “ Don’t be afraid of fake reviews ,” to help business owners know how to respond to an angry post in social media.

Are Local Websites Like the Internet’s Old Gray Mare?

Biznology

Image by Kerri-Jo via Flickr. You know that I talk a lot about local marketing. But more and more what I am noticing is that huge changes occur for local websites so quickly in this industry that itself is not very old.

Aging 11

Optimize Your Web Site Search

Biznology

Image by music2work2 via Flickr. My monthly Biznology® Webinar Tuesday was called “Optimize Your Web Site Search.” ” I talked for 30 minutes about how to help searchers find what they want on your Web site.

Don’t be afraid of fake reviews

Biznology

Image via CrunchBase. Last week, I talked about how you really do know what to say in social media. I got lots of nice feedback on that post, but I know that some of you are still skeptical. I know that some of you still believe that old PR maxim to never dignify a scurrilous story with a response.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

E-commerce innovation, and it’s not from Amazon

Biznology

Image by Creative Tools via Flickr. If you’re like me, you spend a lot of time looking at how Amazon does business. And for good reason. Amazon seemingly sells everything under the sun and they have been the standard for e-Commerce innovation since–well, since e-Commerce has existed.

You DO know what to say in social media

Biznology

Image via CrunchBase. I talk to folks about social media all the time. One of the things that I notice right away is the fear. Most people are worried that they don’t know what to do in social media. They are afraid that they will make a mistake. That they will say the wrong thing. Or, they fear that they don’t know what to say at all–even that they have nothing to say. All these fears are real and you might be experiencing some of them yourself, but you don’t need to.

Mail 10

How to protect your trademark online

Biznology

Image via Wikipedia. In the quaint old offline world, things move slowly. If you have a good name for your business or your product, you know exactly what to do.

Kangaroo: When Marketing Works

Biznology

Image via Wikipedia. Oftentimes we learn the most from the simplest interactions that directly impact our own lives. We can then tell others of our experiences more clearly because the experience we had was quick, concise, to the point and not cluttered with much of what we see in today’s world.

Social business and the workforce: ROI, risk and reward

Biznology

Image via Wikipedia. It’s been seven full years since O’Reilly Media organized the first Web 2.0 conference , and a handful of years since terms like Enterprise 2.0 and Social Business were introduced to our business jargon.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Are you launching sinking Web sites?

Biznology

Image by Scoobyfoo via Flickr. When I was in Stockholm last month, I visited a very cool museum dedicated to the Vasa ship , a huge Swedish warship launched in the 1620s.

Can Barnes and Noble engage Borders customers?

Biznology

Image by markhillary via Flickr. Celebrating at a funeral is in bad taste, so I’m sure the folks at B&N had to think carefully about to address the contacts they got from a recent acquisition of Borders customer data.

Can Barnes and Noble engage Borders customers?

Biznology

Image by markhillary via Flickr. Celebrating at a funeral is in bad taste, so I’m sure the folks at B&N had to think carefully about to address the contacts they got from a recent acquisition of Borders customer data.

Marketers must ask themselves, “What’s your story?”

Biznology

Image by ntr23 via Flickr. If I asked you what’s the most important part of your marketing, what would you answer? Would you choose search? Social? Email? Remarketing? Display? What if I told you the answer is none of the above? Search, social, email and the rest are excellent marketing tools.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

It’s a Google World and that’s fine by me

Biznology

I will admit that I am on the higher end of the social media user scale with regard to age. If you are that curious, I am 47 years old and have been working in the Internet space in some form or another since 1998. I am not a truly technical person but I can make my way around a little. I am not some social media or tech super user but I would suspect my involvement is on the high end in my age group (considering how most of my lifelong friends use it).

Can Barnes and Noble engage Borders customers?

Biznology

Image by markhillary via Flickr. Celebrating at a funeral is in bad taste, so I’m sure the folks at B&N had to think carefully about to address the contacts they got from a recent acquisition of Borders customer data.

Blog Guest Posting: It’s a Privilege Not a Birthright

Biznology

Image by atduskgreg via Flickr. What I am writing here is not a reaction to the great posts that Chris Abraham wrote recently here at Biznology: How to pitch a blogger and How NOT to pitch a blogger.

5 Ways Social Media Can Drive Revenue

Modern Marketing

by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. I’m here to tell you it’s not magic.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Beanstalk Data Adds Service to the Marketing Automation Recipe

Customer Experience Matrix

Exploring a new marketing automation system is like biting into a bonbon: part of the fun is you never know what you’ll find inside. Thinking in those terms, Beanstalk Data is a tasty morsel.

10 Commandments of Email Copywriting

The Point

Thou shalt not direct people to “Learn More.” ” “Learn more” is the worst possible call to action. It means absolutely nothing. Be specific, be tangible. What is it that you’re offering exactly? Thou shalt tell people What, Why, and How.

Email 87

Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

“If you don’t like change, you’re going to like irrelevance even less.” ” – General Eric Shinseki, former U.S. Army Chief of Staff. The media landscape has evolved tremendously over the last quarter century.

How to Improve Your Marketing Automation ROI

Sales Lead Insights

Effective B2B marketing processes plus automation yield outsized returns.

ROI 82

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! However, if there is one thing that is becoming painfully clear to me is the need to be relevant to your audience – whether you are advertising to them, being social with them, or just creating the right kind of conversations about your brand.

Media 79

5 ways to use social media for solution marketing

Buzz Marketing for Technology

It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. The answer is always a bit different depending on the product or service.

7 reasons why social media success has nothing to do with social media

Chris Koch

This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. It was great getting the perspective of marketers outside of technology. But they call it “financial services” for a reason: They have all of the same struggles as technology services companies—with the added complication of tons of regulatory requirements.

B2B and B2C Marketing Automation: Understanding the Differences

Customer Experience Matrix

As you might have guessed from my recent list of B2C marketing automation systems , I’ve recently been spending some time helping consumer marketers to select vendors. This is more a return than a departure: although I’ve written mostly about B2B systems for the past few years, my earlier work was largely in consumer marketing. Like any traveler, I’ve returned home with some new perspectives. Here are some observations - consumer marketers have to build databases; B2B marketers don’t.

B2C 69

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Content Will Not Be King

Digital B2B Marketing

Nearly every marketer in every industry has heard the cry “ Content is King “ Even the cover of Ad Age was emblazoned with Content is King last month, complete with a crown.

Media 69

Swabbing the Decks of the Titanic: Why You Should Learn Programming

B2B Memes

Last week journalism professor Matt Waite wrote a blog post worrying about the typical defeatist reaction of journalism students when faced with a coding challenge, whether in HTML, JavaScript, or other language: “I can’t do this,” they tell him. This is impossible. I’ll never get this.”

12 Internet Trends You Need To Know From Mary Meeker

Marketing Insider Group

Every year I look forward to the amazing insights provided by Mary Meeker at the Web 2.0 Summit. Mary moved from Morgan Stanley to join the venture capital firm Kleiner Perkins.

Why SEO Is The Key To Successful Marketing

Marketing Insider Group

Everyone uses a search engine! And yet, not everyone in marketing understands the difference between SEO, PPC, metatags and keywords. SEO stands for Search Engine Optimization. PPC stands for Pay-Per-Click.

SEO 95

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.