September, 2011

Biznology

Blogger outreach is scary

Biznology

Image via Wikipedia. Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. That’s what my company, Abraham-Harrison does, and lots of other companies try to do it, too.

How NOT to pitch a blogger

Biznology

Tweet This Post. Image via Wikipedia. Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers.

Trending Sources

How to pitch a blogger

Biznology

Image via Wikipedia. So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? We at Abraham Harrison have been doing it successfully for almost five years now, so we think we know a thing or two about it.

Is digital marketing innovation too fast for its own good?

Biznology

Image by hdzimmermann via Flickr. Every day the news rolls in about some aspect of the Internet marketing space. Actually, to say it is every day is a bit of an understatement. Life at Internet speed happens at a fast and furious pace that is difficult for anyone to keep pace with.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

What does “Do It Wrong Quickly” really mean?

Biznology

Image via Wikipedia. I was privileged to keynote the Webdagene event here in Norway this morning, and they requested that I talk about “ Do It Wrong Quickly Marketing &# (link to slides), which I was happy to do.

Book review of Marshall Sponder’s Social Media Analytics

Biznology

Image by mima_flickr via Flickr. If you don’t know who Marshall Sponder is, it’s time to find out. I’ve worked with Marshall off and on for many years, hiring him on my analytics team at IBM ten years ago and working with him on client projects since.

The New Facebook: I Get It and I Don’t

Biznology

Image via Wikipedia. In the past few days, Facebook has rolled out what can only be described as a tsunami of changes to the service.

Answering the tough questions about social media

Biznology

Tweet This Post. Image via Wikipedia. Has your boss started asking you the so-called “tough questions” about social media yet? You know the ones. Is anyone making any money on this? Are we going to make any money? What’s the ROI for this social stuff? When are we going to see some results?

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Simple Works Well in SEO

Biznology

Image by Niels Linneberg via Flickr. Search engine optimization (SEO) is not an easy task.

“Unemployed Need Not Apply” is dumb

Biznology

Image by Getty Images via @daylife. You might have seen the blogosphere and the Twitterati starting to chirp about this one. My home state of New Jersey is trying to regulate it.

5 Things You Must Have Before Starting an SEO Campaign

Biznology

Search engine optimization is an important online marketing strategy that improves a website’s presence in the search engines and online overall. Like any other marketing strategy, prep work is important. In order to implement a successful SEO campaign, it’s important to first have the following five things: Dedication. SEO is a long term marketing strategy that takes a lot of time to implement and monitor.

Hey Internet Industry! Enough Already!

Biznology

Image via CrunchBase. Recently, the news has been filled with the latest comings and goings (and speculation around who’s next) among some of the Internet space’s heavyweights, starting with the A-list blogger Michael Arrington of TechCrunch. In case lost your scorecard, here’s a recap: OUT – Michael Arrington of TechCrunch – The TechCrunch founder (and start-up maker or breaker) recently sold his platform to AriannaOL.

Why Zagat might be a smarter purchase for Google than Yelp

Biznology

Image via CrunchBase. By now you’ve heard the news that Google has purchased Zagat Reviews. For those of you who aren’t familiar with Zagat, it has a worldwide set of reviews that travelers have relied on for decades to choose the right restaurant.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Do you know how to calculate your conversion rate?

Biznology

Image by Matthias17 via Flickr. I had a great time yesterday delivering the keynote at the Wednesday live conference in Stockholm, which featured an all-too-typical show of hands. First, I asked how many of the marketers in attendance had a Web Analytics system installed on their site.

Measuring ROI in Social and Mobile Marketing

Biznology

Image via Wikipedia. Today I gave a talk to Denmark’s FDIM group in Copenhagen (and I’ll give a similar talk tomorrow at Wednesday Live in Stockholm ) on how to figure out what’s working and what’s not in the latest digital marketing techniques.

How important is Google+

Biznology

Image by Bruce Clay, Inc via Flickr. Google had a small announcement this week. It would have been a big announcement for most companies, but Google isn’t most companies.

How do you break into SEO?

Biznology

Tweet This Post. Image via Wikipedia. If you are in this business long enough, someone will come up and ask the question. To some of them, it is the most important question in their lives: “How do I break into SEO?&# I honestly get this question several times a month.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

How to be on social media while on vacation

Biznology

Image via CrunchBase. When I was a kid back in the dark ages, there was no Web, so marketing mainly consisted of TV commercials and other forms of advertising. There was one ad that ran for years for a rug cleaner. My aging memory is a bit dim on the details, but I remember the ad consisting of a series of quick cuts of women out and about doing fun things, each one saying, “I am shampooing my rug right now.&#

The Trouble with Klout

Paul Gillin

Estimating influence is a delicate balance of art and science. People are drawn to quantitative methods because scores are easy to understand. The downside of reducing influence to a number, though, is oversimplification.

Why Klout matters. A lot.

grow - Practical Marketing Solutions

Yes, this is a real invitation. If you hate Klout … and you probably do … try to take a deep breath and read ahead with an open mind.

Social Media is Lowering Our Content Standards

Digital B2B Marketing

Sharing has ceased to be an endorsement of the quality of content. Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What should I monitor for?

20 of the world’s most clever Twitter bios

grow - Practical Marketing Solutions

Last year I started “collecting” great Twitter bios and kind of got hooked. When I decided to publish “The All-Time Best Twitter bios,” and “The 20 Funniest Twitter Bios,” readers of {grow} seemed to get hooked too! So here we are with the third edition.

Three reasons social media marketing favors small businesses

grow - Practical Marketing Solutions

I’ve spent some time this week attending a few online webinars and catching up on my blog reader and I noticed an interesting trend. The conversations, research, presentations, and case studies focused entirely on large corporations.

The Death of Internet Marketing and the Rise of Social SEO

grow - Practical Marketing Solutions

By Robert Dempsey, Contributing {grow} Columnist. Internet marketing as we once knew it is dead. Gone are the days when a sales page was enough of a relationship to sell a product. Gone are the days when claims of riches tugged enough at the emotions to persuade a sale.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Can you make money managing social media?

grow - Practical Marketing Solutions

In a blog post almost two years about the best business idea for social media marketing , I made a prediction that I think stands up.

Measuring the Immeasurable

Paul Gillin

My post last week about the shortcomings of Klout got several thousand views and generated quite a bit of discussion. it also got me several e-mails from companies that claim to have built a better mousetrap than Klout.

The hidden costs of social media conversation

grow - Practical Marketing Solutions

It’s all about the conversation. Have you heard that a thousand times? It’s a ubiquitous mantra of the social web to the point where sometimes I think it takes over as the ultimate goal. It’s not the goal. The goal of any organization is to increase shareholder value … a.k.a.

Cost 97

The New 4 P’s of Marketing

Modern Marketing

by Brian Kardon | Tweet this You know the saying: You go to college for an education, and then spend years trying to un-learn everything you were taught. It’s hard to name a field that has faced as much disruption and change as marketing.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

9 attributes of the best thought leadership content

Chris Koch

Some time back, I blogged about the attributes of a thought leader. Lately, I’ve been talking to B2B marketers about the content delivered by these thought leaders and asking, What defines good thought leadership content? Here’s what I have so far. Surely, you have a suggestion that will get us to ten attributes? Visionary. It’s best to address a problem before customers realize that it’s a problem. Provocative. The best thought leadership pieces are bold and attack conventional wisdom.

B2B 91

Why Salespeople Hate Most White Paper Leads

The Point

How is it that a quality white paper on a hot topic can still generate bad leads? It’s got to be the media, right? Wrong. It’s the offer.

Paper 89

A broken heart for the social media community

grow - Practical Marketing Solutions

My friend Trey Pennington , one of the most popular figures on the social web, committed suicide today. I have been trying to figure out how to deal with this tragedy. I’ve been pushing it down, pushing it down. I want it to go away.

Oops! I made this Social Media mistake. How about you?

grow - Practical Marketing Solutions

By Stanford Smith, Contributing {grow} Columnist. Many passionate and hardworking social business operatives are making a business-killing mistake. Proud of their impressive Twitter followings, Facebook crowds and Klout scores they are lulled into a false sense of security.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.