4 Marketing Attribution Trends For 2018


If you haven’t listened yet, Analytics Today is a marketing podcast focused on technology, big data, and digital marketing. It's hosted by Jeremy Roberts , Senior Director of Marketing at Claimatic, and Sameer Khan , Director of Marketing Operations & Analytics at Alert Logic.

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Six Steps to Transform Curiosity into B2B Marketing Results


It’s 8:00 AM on Monday morning. An employee of yours sits at their desk drinking coffee and going through emails. They get curious about an eBook and the latest inbound campaign.

5 B2B Website Optimization Opportunities You Overlooked 


We’ve all heard the same tips over and over again: A/B test your main call-to-action buttons, optimize your forms, and test different landing pages. But this post reveals lesser-known optimization methods. Over the past year, we examined more than 150 B2B sites.

Bizible Grows Partnership Program with the Addition of Madison Logic


Today, Madison Logic announced a new partnership with Bizible. We’re excited to partner with this leading account-based marketing (ABM) execution platform, and we’ve already seen the value its driving for B2B marketers.

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

Introducing Bizible Data Warehouse: 5 Things You Should Know


Marketing attribution is more than a reporting methodology, it’s a step forward for marketers trying to make sense of big data sets.

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How to Do ABM at Scale with Account-Based Demand


As B2B marketers, we look for frameworks and models to help improve how we run marketing. Unfortunately, frameworks often fall short of our needs. Frameworks usually come in two flavors, they are either based purely on inbound strategies, or they are based purely on outbound strategies.

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How To Measure The ROI Of Print Marketing


Account Based Marketing (ABM) is a strategy quickly gaining traction among B2B marketers. By bringing sales and marketing together and developing unique strategies for specific key accounts, firms can be more focused, personal and creative in their communications with prospects.

5 Steps for Better Marketing Planning: A CMO Blueprint


The B2B industry is beginning to see a new seat at the C-suite table-- Chief Revenue Officer. More often than not, Sales owns the role and Marketing reports into it. If you’re a CMO and you don’t want to end up reporting to a sales-grown CRO, here’s what you can do. It starts with revenue.

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2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

How To Align Your Marketing Budget With Your Reporting Dashboard


Marketing budgets and dashboards are typically managed and operated separately. Budget exercises happen annually and dashboards are put together or updated as needed, such as before a board meeting. Marketers typically keep separate the management of marketing budget and the management of dashboards.

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25 B2B Engagement Tactics For All Marketing Funnel Stages


With the myriad of available B2B marketing engagement opportunities, which strategies should marketers use, and at what point in the buying journey? At which of the marketing funnel stages are prospects prepared for various types of outreach?

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The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage


Need ideas on how to generate high quality demand and turn prospects into customers? You’ve come to the right place. Here is a list of 23 types of B2B marketing campaigns, as well as descriptions of when they are typically appropriate to use. The list is broken down by stage of the funnel.

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How Bizible’s New Activity Attribution Helps B2B Marketers Uncover the Customer Journey


We’re excited to announce the immediate availability of Activity Attribution in Bizible! With Activity Attribution, you can now track and measure the performance of your sales and CRM activity right alongside your marketing efforts. Why are we excited for this?

Introducing The B2B Marketing Attribution Maturity Framework


At Bizible we often get asked, “What are the levels or phases of marketing attribution?”. Because we’re the #1 B2B marketing attribution provider, we’ve been able look across our customer base and a number of reports from SiriusDecisions. The result is the creation of the following maturity model.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Bizible + Allocadia: Why We're Excited (And You Will Be, Too)


Today, we announced our exciting new partnership with Allocadia , a fellow leader in the Marketing Performance Management space that focuses on marketing spend and investment management and planning.

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How to Measure the Velocity of the Customer Journey


Marketing teams need to be able to show measurable results for the marketing function to be seen as an investment. Influencing the customer journey and shortening sales cycles is one way to achieve this.

How To Analyze Web Session Data In B2B Marketing


Marketers have access to endless numbers of web metrics such as time on page, pageview counts, and bounce rates. But choosing metrics that should be reported on a regular basis can be difficult. This is often the case with web session data.

5 Strategies to Build Customer Relationships Through Content


Words play a vital role in conveying a particular message to someone. Likewise, content has a pivotal role in digital marketing. It is the soul of any business. Especially in SEO, content marketing is a valuable and necessary technique.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

The 2017 State of Pipeline Marketing Report [Infographic]


How are B2B Marketers driving revenue? That’s the ultimate question we answered in the 3rd annual State of Pipeline Marketing Report , through a variety of questions surrounding Marketing in 2017.

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How B2B Marketers Generate Revenue -- State of Pipeline Marketing 2016 [Infographic]


The reality that B2B marketers can have a huge impact on real-time revenue results is not a new concept to today’s B2B marketing community. But the question remains -- how do marketers actually generate revenue? Which metrics are B2B marketers using? What does their channel mix look like?

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[Interview] How B2B CMOs Manage and Develop Marketing Plans 


We recently published our first issue of Fast CMO magazine and in doing so learned a great deal about how today’s B2B CMOs approach marketing planning. Fast CMO magazine is a compilation of interview stories featuring marketing executives from B2B companies.

Content On Steroids - Maximize the Value of Your B2B Content (Without Actually Writing More Content)


With around 27 million pieces of content being published online each day, there is no doubt that pushing your content to your target audience has become an uphill task. One has to devise creative ways of making their content stand out so it can give them positive ROI.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

The 9 Circles of B2B Marketing Hell


B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. That extended timeframe means tons of touchpoints, multiple leads from single accounts, lots of nurturing, and too many opportunities to fall into marketing hell.

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How Does Your Marketing Stack Up Against Your Peers? [State of Pipeline Marketing Data by Company Size]


Finding good, actionable data to help you improve your marketing is tough to come by. Study after study shows data from datasets that may or may not apply to your specific company. We get that.

The 5 Types Of Direct Mail Campaigns In B2B Marketing


B2B direct mail seems to be the hottest marketing channel this year. Direct mail has been effective at Bizible and I suspect it will continue to be effective for a long time coming.

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Marketing Data: What It Is And How It Affects Marketing Performance


Marketing data appears to be an obvious concept. But you’d be surprised that most marketers see their marketing data as merely acceptable when it comes to helping them understand the customer and understand marketing performance.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

Here's An Industry Comparison Of The Most Widely Used Marketing Channels


In the our annual State of Pipeline Marketing survey we asked over 350 marketers which marketing channels they invest their time and budget in. We tallied their answers and aggregated them down by industry to provide you a snapshot of how different industries find, engage and generate new customers.

What Do High Performing B2B Marketers Do Differently? [State of Pipeline Marketing Data]


What’s the difference between highly effective marketers and those who are struggling to increase their impact? Since we came into a treasure trove of data -- The State of Pipeline Marketing Report 2016 -- we’re able to dig into this question.

Unveiling: The State of Pipeline Marketing Report 2016


The past last two years, we’ve been tracking how B2B marketers (and B2C marketers with sales teams) are driving growth at their organizations in the State of Pipeline Marketing Report. It’s an annual study and the biggest piece of research that we produce.

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How Marketers in 2017 do Marketing Planning [State of Pipeline Marketing Data]


For the first time, in the 2017 State of Pipeline Marketing Report , we asked marketers how they do planning. They answered questions about budget, planning metrics, confidence in hitting revenue goals and ROI. At Bizible, we’re huge advocates for planning all marketing channels to revenue.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Multi-Touch Attribution, A Full User Debrief


Multi-touch attribution is a martech function of an advanced attribution solution. It’s a sure-fire method used to prove the value of a B2B marketing strategy in the form of down-funnel metrics that matter to the business -- opportunities and revenue.

The Best B2B Marketers Invest In Attribution For These 3 Reasons


Consumer purchasing stories in the B2B market have become complex and unpredictable. The next prospect takes an alternate buying journey to the one before, and they take their sweet time along the way.

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Marketing Operations: The 3 Classes of Performance Metrics


At Bizible we love measuring marketing performance, despite how difficult it can be working with data. Building reliable datasets and running analyses takes time and often comes with moments asking, “what exactly are we looking at?”.

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Account-Based Marketing Budget Approval [And How To Get It]


Are you sold on the merits of an account-based marketing strategy , but you don’t know how to secure the budget needed to implement a plan? There are several ways to approach the question of budget for a new ABM plan within your marketing organization.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.