BDB

BDB secures 5th place in Prolific North’s Top 50 PR Agencies for the second year running

BDB

We are proud to announce that for the second year in a row BDB have been placed in the top 5 of. Read More. The post BDB secures 5th place in Prolific North’s Top 50 PR Agencies for the second year running appeared first on BDB.

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The continued rise of ‘live’: why B2B businesses shouldn’t miss out

BDB

A whopping 87% of us [1] look at a second device while watching TV. That’s because texting, tweeting and scrolling while we. Read More. The post The continued rise of ‘live’: why B2B businesses shouldn’t miss out appeared first on BDB. Insight

Key insights from Campaign Underground: Focal Recall event, Camden

BDB

Ask most people in your office, and they won’t remember what they had for dinner last night, let alone the last advert. Read More. The post Key insights from Campaign Underground: Focal Recall event, Camden appeared first on BDB.

Baby boomers vs. the digital age – why going digital doesn’t mean leaving them behind

BDB

Why should brands and marketers care about a boring, aging population made up of traditional technophobes, particularly in their digital communications? Following a recent discussion at Food Matters Live, Read More. The post Baby boomers vs. the digital age – why going digital doesn’t mean leaving them behind appeared first on BDB.

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Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

CPhI 2018: Find out what we got up to

BDB

It’s that time of the year again! It’s tradeshow season and we have just returned from another successful week at pharmaceutical event, Read More. The post CPhI 2018: Find out what we got up to appeared first on BDB.

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Why choose a b2b marketing agency?

BDB

I was recently asked to describe what benefits a B2B company could gain from having a marketing agency, rather than relying solely. Read More. The post Why choose a b2b marketing agency? appeared first on BDB.

Three reasons why data is king in b2b marketing

BDB

“It is a capital mistake to theorise before one has data” – Sherlock Holmes, A Study in Scarlett, Sir. Arthur Conan Doyle Why is data so important in b2b. Read More. The post Three reasons why data is king in b2b marketing appeared first on BDB.

Seizing the opportunity: What can come of the single-use plastics ban?

BDB

The UN wants to eliminate single-use plastic by 2022[1] and more than 60 countries have already taken steps to eradicate single-use plastics. Read More. The post Seizing the opportunity: What can come of the single-use plastics ban? appeared first on BDB.

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Four trends shaping B2B marketing in 2018

BDB

2018 is set to be an exciting year for B2B marketing. With the industry projected to grow at an annual rate of. Read More. The post Four trends shaping B2B marketing in 2018 appeared first on BDB.

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B2B media relations: five top tips for getting noticed

BDB

Used effectively, media relations can establish credibility and raise brand awareness – ultimately helping to build a positive reputation externally. Media relations. Read More. The post B2B media relations: five top tips for getting noticed appeared first on BDB.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Breaking out of the marketing bubble

BDB

The findings from the recent Trinity Mirror report on ‘why we shouldn’t trust our gut instincts’, make for enlightening reading. From life. Read More. The post Breaking out of the marketing bubble appeared first on BDB.

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GDPR Q&A: Everything you need to know

BDB

The new General Data Protection Act (GDPR) that is coming into force on 28 May 2018 has raised plenty of questions. Read More. The post GDPR Q&A: Everything you need to know appeared first on BDB. Insight

We’re hiring – Account Executive

BDB

We are on the hunt for a bright and personable account executive. A passion for copywriting in English is essential, while fluency. Read More. The post We’re hiring – Account Executive appeared first on BDB. BDB Careers

Top tips for b2b PR campaign planning success

BDB

Creating a comprehensive plan is key to any effective Public Relations (PR) campaign. Whether it’s the launch of a new product or. Read More. The post Top tips for b2b PR campaign planning success appeared first on BDB.

Twitter ups its game and character limit

BDB

It’s one of the biggest updates to Twitter since it began in 2006. A new 280-character limit has been introduced to all users. Here, we discuss why the character. Read More. The post Twitter ups its game and character limit appeared first on BDB.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Nutrition: What are the key trends dominating the industry?

BDB

Every year, new trends emerge within the nutrition industry, and it’s up to food, beverage and dietary supplement manufacturers to adapt if. Read More. The post Nutrition: What are the key trends dominating the industry? appeared first on BDB.

Giving a little back with Seashell Trust

BDB

BDB has participated in several volunteering days with Seashell Trust over Easter – helping children with complex learning and communication disabilities take. Read More. The post Giving a little back with Seashell Trust appeared first on BDB.

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Ten years in the running: the Manchester 10K

BDB

BDB will once again be running the Great Manchester Run on Sunday 20th May – to raise money for its chosen charity, Seashell Trust, helping. Read More. The post Ten years in the running: the Manchester 10K appeared first on BDB.

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BDB boosts team with senior client services hire

BDB

Marketing communications consultancy, BDB, has further expanded its team with the reappointment of Nicola Aldren as account director. With a background in. Read More. The post BDB boosts team with senior client services hire appeared first on BDB.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

3 things I have learnt as a digital apprentice at BDB

BDB

2018 marks the end of my apprenticeship at BDB and what a journey it’s been! With an exciting career ahead of me. Read More. The post 3 things I have learnt as a digital apprentice at BDB appeared first on BDB.

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BDB launches BDB Sustain to provide clients with future-first marketing

BDB

In a pioneering move, BDB now offers a consultation service that supports its b2b clients across multiple industries in identifying and maximising. Read More. The post BDB launches BDB Sustain to provide clients with future-first marketing appeared first on BDB.

Leading the digital revolution

BDB

It’s no secret that the digital marketing world is moving at a remarkable pace. The question is, how do we stay up-to-date. Read More. The post Leading the digital revolution appeared first on BDB. Insight

Let’s talk digital: video and AI

BDB

Digital marketing is a fast-paced discipline, with social media platforms like LinkedIn, Facebook and Twitter continually updating their user settings, requiring constant. Read More. The post Let’s talk digital: video and AI appeared first on BDB.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Brand strategy: Building a sustainable brand in the packaging industry

BDB

Last week, we were lucky enough to join some of the world’s most well-known brands, including retailers and suppliers, at the UK’s. Read More. The post Brand strategy: Building a sustainable brand in the packaging industry appeared first on BDB.

TRUE OR FALSE?

BDB

Ever the ethereal beast in the minds of most marketers, brand is relentlessly talked about, debated and analysed the world over. Read More. The post TRUE OR FALSE? appeared first on BDB.

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BDB follows in footsteps of Virgin and Netflix

BDB

BDB has announced a radical new move with regards to its workplace culture. Employees can now enjoy unlimited holidays, as well as. Read More. The post BDB follows in footsteps of Virgin and Netflix appeared first on BDB.

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The art of campaign brainstorming

BDB

“‘Brainstorm’ means using the brain to storm a creative problem and do so in commando fashion, with each stormer attacking the same. Read More. The post The art of campaign brainstorming appeared first on BDB.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Storytelling in B2B

BDB

People are natural-born storytellers, and have been for years. From drawings on cave walls, to The Iliad, to Harry Potter – stories. Read More. The post Storytelling in B2B appeared first on BDB.

BDB to attend Food Matters Live 2017

BDB

In just over a week, BDB will head down to London’s ExCel for this year’s Food Matters Live exhibition. The event provides a platform for professionals from across the. Read More. The post BDB to attend Food Matters Live 2017 appeared first on BDB.

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We’re hiring – Digital Marketing Manager

BDB

We’re looking for a Digital Marketing Manager to take full ownership of digital marketing campaigns and to support digital growth within the. Read More. The post We’re hiring – Digital Marketing Manager appeared first on BDB. BDB Careers

12 Powerful PR Trends That Will Shape Your Strategy for 2019

B2B PR Sense

PR trends are like the oil that keeps your car lubricated. A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road.

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The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

Unique Challenges of Manufacturing Content Marketing in 2019

Industrial Marketing Today

I just finished reading the Manufacturing Content Marketing 2019—Benchmarks, Budgets, and Trends report published by the Content Marketing Institute (CMI) and sponsored by IEEE GlobalSpec.

Why Are There So Many Types of Customer Data Platforms? It's Complicated.

Customer Experience Matrix

I spend much of my time these days trying to explain Customer Data Platforms to people who suspect a CDP could help them but lack clear understanding of exactly what a CDP can do. At the end of our encounter they’re often frustrated: a simple definition of CDP still eludes them.

Report: Customers Seeking Less Promotional Email From Marketers

KoMarketing Associates

As marketers continue to target their audiences with email, new research suggests that they may benefit from leaning more on the informational side than the promotional when it comes to content.

Report: One-to-Three-Month Mark is Most Critical During the B2B Buyers’ Journey

KoMarketing Associates

B2B marketers have an ample amount of time to reach out to their target audience, but new research suggests that the first one-to-three months of the buying process are critical.

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. And the best part is, it can apply to content for all stages of your funnel! Jen will dive in deep how she did this at a fast-growing SaaS company that shows, among many other things, how you can use buyer personas and establish a cadence to ensure that your content is seen at the right stage of the buyer's journey. And while a good inbound program gets started with the marketing department, a great inbound program gets other departments involved. Your marketing team may build perfect personas and have excellent research, but if the sales and operations team aren’t aligned, you're missing out on opportunities to move potential buyers to the next stage of the funnel.