BDB

Why Doesn’t My Voice Assistant Understand My Accent?

BDB

Ever had a conversation with a voice assistant and found it’s been unable to understand your accent? If so, you’re not alone. Read More. The post Why Doesn’t My Voice Assistant Understand My Accent? appeared first on BDB. Insight voice

What Types Of Voice Search Content Do B2B Businesses Need?

BDB

When it comes to new technology, voice assistants have emerged as a growing trend in the marketing industry. It’s thought that around. Read More. The post What Types Of Voice Search Content Do B2B Businesses Need? appeared first on BDB. Insight voice

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BDB secures 5th place in Prolific North’s Top 50 PR Agencies for the second year running

BDB

We are proud to announce that for the second year in a row BDB have been placed in the top 5 of. Read More. The post BDB secures 5th place in Prolific North’s Top 50 PR Agencies for the second year running appeared first on BDB.

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Baby boomers vs. the digital age – why going digital doesn’t mean leaving them behind

BDB

Why should brands and marketers care about a boring, aging population made up of traditional technophobes, particularly in their digital communications? Following a recent discussion at Food Matters Live, Read More. The post Baby boomers vs. the digital age – why going digital doesn’t mean leaving them behind appeared first on BDB.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

We’re hiring – Senior Account Executive

BDB

We are on the hunt for a proactive and organised senior account executive. You’ll have a minimum of one years’ experience in. Read More. The post We’re hiring – Senior Account Executive appeared first on BDB.

The continued rise of ‘live’: why B2B businesses shouldn’t miss out

BDB

A whopping 87% of us [1] look at a second device while watching TV. That’s because texting, tweeting and scrolling while we. Read More. The post The continued rise of ‘live’: why B2B businesses shouldn’t miss out appeared first on BDB. Insight

Helping out and having fun with Seashell Trust

BDB

Last week saw members of the BDB team volunteering with Seashell Trust for the annual May CADS (Children’s Able and Disabled Sports). Read More. The post Helping out and having fun with Seashell Trust appeared first on BDB. BDB Careers

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Three reasons why data is king in b2b marketing

BDB

“It is a capital mistake to theorise before one has data” – Sherlock Holmes, A Study in Scarlett, Sir. Arthur Conan Doyle Why is data so important in b2b. Read More. The post Three reasons why data is king in b2b marketing appeared first on BDB.

Getting To Know You: Meet BDB’s New Starters

BDB

Over the last few months, BDB has appointed a number of talented individuals to join its continuously growing team. From seasoned PR. Read More. The post Getting To Know You: Meet BDB’s New Starters appeared first on BDB. BDB Careers

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2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Vitafoods 2019: How BDB is supporting Europe’s largest nutraceutical event

BDB

As a B2B marketing consultancy with a heritage in the world of food ingredients, health and science, BDB has been attending Vitafoods. Read More. The post Vitafoods 2019: How BDB is supporting Europe’s largest nutraceutical event appeared first on BDB. BDB Careers

How Your B2B Brand Can Harness The Power Of Alexa Flash Briefing

BDB

In the B2B marketing world, people are always looking to predict the next major trend, and the one that keeps cropping up. Read More. The post How Your B2B Brand Can Harness The Power Of Alexa Flash Briefing appeared first on BDB. Insight voice

5 Voice Search Optimisation Techniques For Growing Your Business

BDB

Embracing new technology is one of the best ways for companies to reach consumers. Voice assistant devices are among the most talked. Read More. The post 5 Voice Search Optimisation Techniques For Growing Your Business appeared first on BDB. Insight voice

Four trends shaping B2B marketing in 2018

BDB

2018 is set to be an exciting year for B2B marketing. With the industry projected to grow at an annual rate of. Read More. The post Four trends shaping B2B marketing in 2018 appeared first on BDB.

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Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

We’re hiring – Account Manager

BDB

We need an organised and proactive account manager to join our award-winning team. You’ll have a minimum of three years’ experience in. Read More. The post We’re hiring – Account Manager appeared first on BDB. BDB Careers

Key insights from Campaign Underground: Focal Recall event, Camden

BDB

Ask most people in your office, and they won’t remember what they had for dinner last night, let alone the last advert. Read More. The post Key insights from Campaign Underground: Focal Recall event, Camden appeared first on BDB.

GDPR Q&A: Everything you need to know

BDB

The new General Data Protection Act (GDPR) that is coming into force on 28 May 2018 has raised plenty of questions. Read More. The post GDPR Q&A: Everything you need to know appeared first on BDB. Insight

Twitter ups its game and character limit

BDB

It’s one of the biggest updates to Twitter since it began in 2006. A new 280-character limit has been introduced to all users. Here, we discuss why the character. Read More. The post Twitter ups its game and character limit appeared first on BDB.

Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

Why choose a b2b marketing agency?

BDB

I was recently asked to describe what benefits a B2B company could gain from having a marketing agency, rather than relying solely. Read More. The post Why choose a b2b marketing agency? appeared first on BDB.

B2B media relations: five top tips for getting noticed

BDB

Used effectively, media relations can establish credibility and raise brand awareness – ultimately helping to build a positive reputation externally. Media relations. Read More. The post B2B media relations: five top tips for getting noticed appeared first on BDB.

CPhI 2018: Find out what we got up to

BDB

It’s that time of the year again! It’s tradeshow season and we have just returned from another successful week at pharmaceutical event, Read More. The post CPhI 2018: Find out what we got up to appeared first on BDB.

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Meet us at Fleet Live 2018

BDB

We’re attending the Fleet Live exhibition in Birmingham this week. With our clients in the sector including Esso Card™ and MWheels, we’re. Read More. The post Meet us at Fleet Live 2018 appeared first on BDB.

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How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

Seizing the opportunity: What can come of the single-use plastics ban?

BDB

The UN wants to eliminate single-use plastic by 2022[1] and more than 60 countries have already taken steps to eradicate single-use plastics. Read More. The post Seizing the opportunity: What can come of the single-use plastics ban? appeared first on BDB.

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Breaking out of the marketing bubble

BDB

The findings from the recent Trinity Mirror report on ‘why we shouldn’t trust our gut instincts’, make for enlightening reading. From life. Read More. The post Breaking out of the marketing bubble appeared first on BDB.

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We’re hiring – Account Executive

BDB

We are on the hunt for a bright and personable account executive. A passion for copywriting in English is essential, while fluency. Read More. The post We’re hiring – Account Executive appeared first on BDB. BDB Careers

Top tips for b2b PR campaign planning success

BDB

Creating a comprehensive plan is key to any effective Public Relations (PR) campaign. Whether it’s the launch of a new product or. Read More. The post Top tips for b2b PR campaign planning success appeared first on BDB.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

3 things I have learnt as a digital apprentice at BDB

BDB

2018 marks the end of my apprenticeship at BDB and what a journey it’s been! With an exciting career ahead of me. Read More. The post 3 things I have learnt as a digital apprentice at BDB appeared first on BDB.

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Nutrition: What are the key trends dominating the industry?

BDB

Every year, new trends emerge within the nutrition industry, and it’s up to food, beverage and dietary supplement manufacturers to adapt if. Read More. The post Nutrition: What are the key trends dominating the industry? appeared first on BDB.

Giving a little back with Seashell Trust

BDB

BDB has participated in several volunteering days with Seashell Trust over Easter – helping children with complex learning and communication disabilities take. Read More. The post Giving a little back with Seashell Trust appeared first on BDB.

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Ten years in the running: the Manchester 10K

BDB

BDB will once again be running the Great Manchester Run on Sunday 20th May – to raise money for its chosen charity, Seashell Trust, helping. Read More. The post Ten years in the running: the Manchester 10K appeared first on BDB.

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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

BDB boosts team with senior client services hire

BDB

Marketing communications consultancy, BDB, has further expanded its team with the reappointment of Nicola Aldren as account director. With a background in. Read More. The post BDB boosts team with senior client services hire appeared first on BDB.