BDB

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Leading the way: delivering the ultimate B2B lead generation campaign

BDB

Learn how to plan and execute the ultimate B2B lead generation campaign and attract truly engaged and relevant leads with our guide

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Pitch perfect: 3 ways PR adds extra value to your integrated B2B campaign 

BDB

Have you heard of the ‘rule of 7’? It’s a principle which states that customers need to be exposed to 7 pieces of marketing collateral before they’re ready to convert. The story goes that this ‘rule’ was coined in the 1930s when Hollywood’s biggest movie execs commissioned research which discovered that potential theatregoers were more likely to take action once they’d heard or seen an advertising message seven times.

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Pitch perfect: 3 ways PR adds extra value to your integrated B2B campaign 

BDB

Have you heard of the ‘rule of 7’? It’s a principle which states that customers need to be exposed to 7 pieces of marketing collateral before they’re ready to convert. The story goes that this ‘rule’ was coined in the 1930s when Hollywood’s biggest movie execs commissioned research which discovered that potential theatregoers were more likely to take action once they’d heard or seen an advertising message seven times.

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In the spotlight: how to leverage trade PR to build market-leading brands

BDB

The ultimate guide to trade media PR includes some of our insight from our +35 years’ experience in B2B public relations to inspire and inform your next trade PR campaign.

PR 26
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Lights, camera, action: how video content will boost your B2B marketing game in 2024

BDB

Video has always been a sure-fire to grab our attention as consumers, and in 2024, it’s becoming even more of a top priority for B2B companies, too. According to the latest research by the Content Marketing Institute, B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 , the percentage of B2B marketers using video marketing increased to 84% in 2023 – up from 75% the previous year 1.

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Lights, camera, action: how video content will boost your B2B marketing game in 2024

BDB

Video has always been a sure-fire to grab our attention as consumers, and in 2024, it’s becoming even more of a top priority for B2B companies, too. According to the latest research by the Content Marketing Institute, B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 , the percentage of B2B marketers using video marketing increased to 84% in 2023 – up from 75% the previous year 1.

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What AI means for creativity

BDB

Change isn’t made alone In a world where creative boundaries are constantly being torn down, it’s our responsibility to embrace new tools and ways of working without losing sight of what makes creativity unique – the humans behind it. I don’t believe that AI will make people obsolete, at BDB we look at it to amplify our creativity. To challenge assumptions, to light a fire under our seats, to expand our horizons – to never stand still, and to constantly better our approach.