Leading the way: delivering the ultimate B2B lead generation campaign
BDB
JANUARY 25, 2024
Learn how to plan and execute the ultimate B2B lead generation campaign and attract truly engaged and relevant leads with our guide
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BDB
JANUARY 25, 2024
Learn how to plan and execute the ultimate B2B lead generation campaign and attract truly engaged and relevant leads with our guide
BDB
MARCH 1, 2024
Have you heard of the ‘rule of 7’? It’s a principle which states that customers need to be exposed to 7 pieces of marketing collateral before they’re ready to convert. The story goes that this ‘rule’ was coined in the 1930s when Hollywood’s biggest movie execs commissioned research which discovered that potential theatregoers were more likely to take action once they’d heard or seen an advertising message seven times.
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BDB
FEBRUARY 23, 2024
Have you heard of the ‘rule of 7’? It’s a principle which states that customers need to be exposed to 7 pieces of marketing collateral before they’re ready to convert. The story goes that this ‘rule’ was coined in the 1930s when Hollywood’s biggest movie execs commissioned research which discovered that potential theatregoers were more likely to take action once they’d heard or seen an advertising message seven times.
BDB
FEBRUARY 15, 2024
The ultimate guide to trade media PR includes some of our insight from our +35 years’ experience in B2B public relations to inspire and inform your next trade PR campaign.
BDB
FEBRUARY 14, 2024
Video has always been a sure-fire to grab our attention as consumers, and in 2024, it’s becoming even more of a top priority for B2B companies, too. According to the latest research by the Content Marketing Institute, B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 , the percentage of B2B marketers using video marketing increased to 84% in 2023 – up from 75% the previous year 1.
BDB
FEBRUARY 12, 2024
Video has always been a sure-fire to grab our attention as consumers, and in 2024, it’s becoming even more of a top priority for B2B companies, too. According to the latest research by the Content Marketing Institute, B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 , the percentage of B2B marketers using video marketing increased to 84% in 2023 – up from 75% the previous year 1.
BDB
JANUARY 12, 2024
Change isn’t made alone In a world where creative boundaries are constantly being torn down, it’s our responsibility to embrace new tools and ways of working without losing sight of what makes creativity unique – the humans behind it. I don’t believe that AI will make people obsolete, at BDB we look at it to amplify our creativity. To challenge assumptions, to light a fire under our seats, to expand our horizons – to never stand still, and to constantly better our approach.
BDB
JANUARY 12, 2024
Multiple trend reports highlight that B2B sales will become increasingly hybrid combining online and offline interactions to meet changing customer behaviours and preferences. 1 It’s no surprise that events look set to follow suit. With some sectors or regions being the exception, hybrid events will be the dominating trend for the next 12 months. 11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. 2 It’s easy to see why they’re making th
BDB
DECEMBER 22, 2023
Thought about attending – or even exhibiting at – Food ingredients Europe (FiE) as a marketer in the food & beverage realm? Here’s why you should… FiE has long been an important fixture in the food & beverage sector’s calendar – and ours. Drawing together more than 25,000 stakeholders from 135+ countries across the world, the show is a global stage to discover some of the most exciting ingredients emerging in the space – and a hot spot for fostering collaboration, igniting inspira
BDB
DECEMBER 4, 2023
Want to make a meaningful impact in the food and beverage industry? Then you need to do more than adapt – you need to innovate. Thriving in this dynamic sector means grasping the consumer trends and behaviours set to shape the market in 2024, and beyond. As the leading marketing communications agency for brands in the food and drink space, we’ve curated a wrap-up of the top trends and actionable insights powering innovation in this field.
BDB
NOVEMBER 30, 2023
In a world increasingly dominated by artificial intelligence (AI), our unique human influence becomes our greatest asset in B2B marketing. Yet, letting our human touch thrive alongside these machines is not as easy as it seems. For instance, did you know that less than half of B2B marketing leaders are currently integrating AI applications alongside their human business marketing activities?
BDB
NOVEMBER 8, 2023
In today’s competitive business landscape, mastering the art of PR is paramount to craft a distinct presence and authoritative profile. By showcasing expertise, securing share of voice and managing corporate reputation, PR and media relations (when done correctly) can tip the scale of brand visibility and thought leadership, cultivating trust among target audiences.
BDB
SEPTEMBER 27, 2023
Leads are often considered one of the most tangible results a marketing team can produce in a short amount of time. And while generic leads can be an easy, short-term win, commercially valuable leads require a thought through approach to campaign planning. For a marketing team, providing good quality leads for the business development function is, arguably, one of the most powerful ways to win the commercial team’s trust and buy in.
BDB
AUGUST 9, 2023
If you’re a marketer in the B2B world, you’ve likely faced an increased incidence of market disruptions, heightened competition and arduous customer demands, not to mention rising pressures to keep your campaigns profitable and sustainable. Sound about right? The ever-evolving B2B marketing landscape means that informed (and quick) decision-making is increasingly critical – especially if brands want to stay flexible to maintain a competitive edge and achieve commercial success long-term.
BDB
AUGUST 4, 2023
By Dr. Catherine Butcher, Executive Director – Integrated Services B2B trade events with an overt focus on scientific discovery and knowledge sharing have always presented me with a dilemma. On the one hand, my background in immunology and applied microbiology means I’m irresistibly drawn to the science; the presentations, the keynote speeches, and demonstrations – anything involving enthusiastic experts exploring the very latest ideas from their field.
BDB
JUNE 8, 2023
Vitafoods Europe 2023 is over for another year – and what a show it was! The world’s leading nutraceutical trade event never fails to impress, showcasing the latest advancements, products, and trends shaping the industry. The BDB team returned to the 2023 show to connect with clients and, importantly, explore the latest trends in the nutraceutical space.
BDB
JUNE 6, 2023
As sustainability moves up the agenda for many B2B organisations, more businesses are leveraging media platforms to promote social and climate-conscious sustainability initiatives. A well-executed sustainability campaign can easily shift the balance towards positive brand perception and as marketeers we have a unique responsibility to tell our story in an honest, relatable and authentic way.
BDB
APRIL 4, 2023
It’s no secret that consumers have greater expectations for the environmental and ethical credentials of their purchases. In fact, over 50% of consumers are willing to reject unsustainable brands and pay more for sustainable products.[1] Despite this, there remains some reluctance among beauty and personal care brands to embrace ‘meaningful and effective greener strategies’ that go beyond launching greener product ranges to target climate challenges at the supply chain level.
BDB
MARCH 28, 2023
Thought leaders. B2B marketers are obsessed with them. Some business leaders want to be them. Customers want to know them. But who – or what – are they? Thought leadership is a powerful medium to build authority and trust, which in turn influences B2B decision-making and helps drive sales. The most prolific thought leaders typically wield a combination of unconventional thinking, strong opinions, authenticity, influence and a drive to challenge the status quo.
BDB
FEBRUARY 21, 2023
I s Artificial Intelligence (AI) the next type of thought leader? If it speaks intelligently, writes intelligently, and looks like an intelligent being, is it intelligent? We’re not just referencing a classic science fiction or philosophy trope here. With AI sweeping across the far reaches of our daily existence, it’s easy to forget that something that behaves like an intelligence (perhaps Siri or Alexa comes to mind here) doesn’t necessarily exhibit genuine intelligence. 1,2 With new tools li
BDB
FEBRUARY 17, 2023
As we head into 2023 facing yet more economic uncertainty, the brands who are delivering value and demonstrating impact are the ones who will capture the hearts, minds (and budgets) of their customers. The Edelman 2022 Thought Leadership Report found that 61% of decision-makers say that an organisation’s thought leadership can be moderately or a lot more effective at demonstrating the potential value of its products/services compared to traditional product-oriented marketing.
BDB
FEBRUARY 8, 2023
Imagine if you could share your industry expertise and subject know-how in an authentic and genuine way that truly creates value, builds knowledge and positions you as an expert in your field. With an effective thought leadership content strategy – you can do just that. Thought leadership content and PR: more similar than you think A 2022 survey undertaken by Semrush discovered that more than 64% of businesses currently include thought leadership in their content marketing plans with an addi
BDB
FEBRUARY 1, 2023
The B2B marketing landscape is saturated with content revolving around complex concepts and products involving a significant degree of technical detail. But audiences today aren’t just looking for brilliant products and ideas, and they certainly don’t want to be bored, confused or even frustrated by a barrage of intricate technicalities. B2B audiences today seek enjoyable and rewarding brand experiences that let them explore products and services in novel and interesting ways.
BDB
JANUARY 20, 2023
As a form of content that is constantly evolving, video marketing is rapidly becoming a key element in B2B strategies and campaign planning across the marketing mix, and a high performing one in most campaigns. With 59% of B2B decision makers indicating that insufficient visualisation tools are a real challenge within their marketing function, the need for a stronger, more process-driven 3D video strategy is key to successful video marketing. 1 Telling a great story is one of the fastest ways
BDB
DECEMBER 14, 2022
Google Analytics 4 (GA4) will be here sooner than you think and if you haven’t already, it’s important that you start to prepare for the transition now. Hear from Lee Noble , Head of Digital at BDB, as he addresses some of the most commonly asked questions we hear from our clients and outlines his top tips to prepare for the upcoming shift to Google Analytics 4. .
BDB
DECEMBER 1, 2022
B2B industries are full of ground-breaking innovations, products and solutions. But is B2B marketing keeping up with the level of innovation and excitement that these industries inspire? There’s so much more that can be done to make complex – yet ultimately relatable – topics, products and processes more intriguing to our audiences. Take a patented, industry-leading production method, for example.
BDB
DECEMBER 1, 2022
There’s so much more that can be done to make complex – yet ultimately relatable – topics, products and processes more intriguing to our audiences. How can you describe a technical process, tell a compelling story, highlight its benefits and explain the need-to-know details without sending people to sleep? From pop-up brochures to full CGI virtual environments, visually creative methods can help businesses captivate customers, reveal new perspectives and provide a competitive edge that’s second
BDB
NOVEMBER 1, 2022
How can a degree in languages support you in kickstarting a career in marketing, communications and PR? Hear from Sara, one of our lovely Senior Account Managers as she talks about her career path post-university and how she ended up at BDB. Fancy a career with us? Take a look at our current opportunities here: [link]. The post Careers at BDB: Sara Houghton appeared first on BDB.
BDB
OCTOBER 26, 2022
What does it mean to be part of the Client Services team at a busy B2B marketing and communciations agency? Hear from our Senior Account Manager, Rebecca , as she explains how she went from being an English teacher in Japan to working in our Client Services team. . Give Rebecca’s careers video a watch to learn more about her journey! Interested in the opportunities we have available at BDB?
BDB
OCTOBER 10, 2022
As part of our #CareersatBDB series, we wanted to introduce you to Oli, our Executive Director of Operations at BDB. From having an interest and passion in all things digital from a young age to developing his role and responsibilities throughout his time at BDB, Oli’s career path has been quite unique! Give Oil’s Careers video a watch to learn more about his journey!
BDB
SEPTEMBER 29, 2022
First thing’s first: what is TikTok? TikTok is a social media platform for short-form video content, somewhat reminiscent of the now-defunct Vine that you may remember from 2012. It allows users to create and share short videos on any topic offering a wide selection of sounds and song snippets along with the option to add special effects and filters.
BDB
SEPTEMBER 23, 2022
As part of our #CareersatBDB series, we wanted to introduce you to Nic , one of our Senior Account Directors at BDB. After completing a degree in Zoology and a postgraduate degree in Molecular Cell Biology, Nic delved into the world of PR and marketing. This video highlights that no matter what your educational background, there are plenty of opportunities to kickstart your career at a marketing and communications agency and no two paths are the same!
BDB
SEPTEMBER 21, 2022
What does the looming recession mean for B2B marketers? Changes within the economy at large haven’t stopped and with talks of a looming recession, businesses are needing to pivot, yet again. With less leeway for extra costs, businesses need to be creative when spending marketing budgets, using their allocated spends more efficiently, fixing gaps in pipeline/demand generation, and building a closer alignment with sales.
BDB
SEPTEMBER 7, 2022
The early autumn period usually beckons an influx of thoughts, worry and anxiety for many school leavers and soon-to-be university graduates thinking about their futures after education. We believe that this period of life should not be one of anxiety but one of opportunity and excitement at the prospect of what’s coming next. Studies show that the time it takes for education-leavers to secure a job varies anywhere between three to 18 months, so make sure that you go at a pace that suits you and
BDB
AUGUST 31, 2022
With 1 billion active monthly users worldwide and a top spot on the Google and Apple app stores since 2021, TikTok is disrupting the world of social media. But where does TikTok belong in B2B marketing? On our latest podcast episode, Matt and Oli discuss all things TikTok and whether you should be targeting your B2B audience on the world’s most popular channel.
BDB
AUGUST 19, 2022
Whatever our clients are looking to achieve – whether that’s growing their market share, launching a new product or expanding their business into new territories – there’s one thing that they need to succeed…they need to make an impact! Because each business is unique, there’s no magic formula when it comes to the strategies and campaigns that will help achieve key business goals and stand out from the competition.
BDB
AUGUST 10, 2022
The struggle to attract and retain talent has been keenly felt in the B2B marketplace over the last couple of years. In the wake of the ‘Great Resignation’ business leaders are faced with a growing skills gap alongside a need to create a workplace that meets the expectations of today’s talent pool – from financial rewards to supporting hybrid working.
BDB
JULY 21, 2022
In the past few years, blockchain has become one of the most talked-about technologies in the world. But what is blockchain, and how does it work? This blog will answer those questions and more! We’ll explain blockchain technology and how it works, provide examples of real-world applications, and explore some of the potential implications of this revolutionary technology.
BDB
JULY 19, 2022
This week on the B2B !MPACT podcast, Matt and Oli discuss the Great Resignation, a recent phenomenon of employees worldwide voluntarily quitting their jobs en masse and the fight for talent that followed it. Got something to say about the Great Resignation? Get in touch with us on marketing@bdb.co.uk, we would love to hear your stories. Play now. Listen on Spotify The post B2B !
BDB
JULY 7, 2022
While it is true that in their early years, businesses can do extremely well without brand-building, eventually most businesses hit an inflection point when growth slows, and the time comes to start investing in advertising to ensure further organic growth. . Until now, data relating to how a brand can drive growth in the B2B market has been limited.
BDB
JUNE 3, 2020
The digital world has changed the way we as B2B marketers communicate with prospects and customers. We’ve adapted our practices to measure every possible metric and meet the ever-increasing expectations of buyers at every channel and at every level of the sales funnel. But the COVID-19 pandemic has meant that we are now even more reliant on a solid digital strategy.
BDB
JULY 2, 2020
We can probably all agree that 2020 has so far been a monumental year. The B2B marketing world is no stranger to change, but the recent COVID-19 crisis has forced companies to adapt their business models quickly and effectively to survive in a turbulent environment. As the dust settles and we look back, where do these changes leave B2B marketing teams?
BDB
JULY 3, 2020
Overnight, marketers and brands alike across the globe were forced to change the way they work in response to the COVID-19 pandemic. The need to adapt was instantly apparent and working remotely quickly became ‘the new norm’. To combat both the crisis and the already fast paced B2B landscape we inhabit, today’s leaders are being challenged with providing answers on how best to upskill their workforce to ensure that any business model put in place now will remain effective in a post-pandemic worl
BDB
AUGUST 2, 2020
Every customer wants to be able to find what they’re looking for quickly and easily – and B2B buyers are no different. However, 77% of B2B buyers said the last purchase they made was complex or difficult. What makes their journey different – and arguably more complex – is how they get there. With multiple stakeholders and tight budgets, B2B buyers have a longer and more complex experience than the average B2C buyer.
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