Wed.Jun 29, 2011

Trending Sources

20 Experts, 1 Awesome Resource: The Social Media ProBook

Modern Marketing

by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.

Two B2B Social Marketing Initiatives Worth Checking

Paul Gillin

A couple of notable B2B efforts have caught my eye recently that I wanted to share. One is Element14 , a social community for engineers sponsored by an electronics distributor of the same name.

Who Do B2B Buyers Trust?

The ROI Guy

A common debate in B2B marketing is how to create and deliver the right content at the right time to help improve the connection and engagement with prospects and their buying decisions. When analyzing decision making patterns, buyers make purchasing decisions based on content containing the most valuable information and seek out sources, which are trustworthy and relevant.

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Online Media Needs Innovation, Not a TV Standard

Digital B2B Marketing

This is my opinion about the recent IAB , ANA and 4A’s principles for online measurement. If you don’t like rants, or think the advertising associations can do no wrong, stop reading and go back to Lycos. Otherwise, read on and share your reactions in the comments below. The IAB, ANA and 4A’s recently outlined five measurement principles as part of Making Measurement Make Sense.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

More Trending

12+ Tips for Trade Show Success

The Effective Marketer

Make Your Trade Shows Count. The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget. So how do you make the most out of it?

Search is three-dimensional chess

Biznology

by Chris Abraham. I try to read through my RSS feeds every day.

78% of Executives Say Having a Social Strategy Is Critical to Future Success [Infographic]

Hubspot

Social enterprise software company Jive just released a new study called the Jive Social Business Index , which surveyed 902 U.S.-based based executives at large and mid-sized companies.

This is not a post about Google+

Biznology

Image via CrunchBase. You probably heard about the little announcement that Google made this week. Google finally has its social network. Again. If you don't count Orkut or Google Wave or Google Buzz, then it is Google's first try at dethroning Facebook. At least that is what all the stories say. Google vs. Facebook in that virtual steel-cage match--winner take all. Except none of that is the real story, which is much longer term, much broader, and much less focused on Facebook then you'd think.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

What Every Marketer Needs to Know About Google +1 for AdWords

Hubspot

Google recently launched the +1 button - a new way for content publishers to let their readers vote for content they think is high quality. Just yesterday I received an email from Google announcing that they are rolling out the Google +1 button across Google AdWords as well. Here's what every marketer needs to know about Google +1 for AdWords. How Google +1 for AdWords Works.

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Blog Conversations Don't Lead to More Views or Links [New Data]

Hubspot

For more mythbusting and social media science, don't forget to register for my Science of Social Media webinar. My favorite unicorns and rainbows myth to pick on is "engage in the conversation."

3 Ways to Track Offline Lead Conversions With Call Tracking

Hubspot

This is a guest blog post by Kathleen Colan. Kathleen is director of marketing and content at Mongoose Metrics, a call tracking solution provider, and has written dozens of blog posts, guest posts and whitepapers on the topic of call tracking.