Wed.Jun 29, 2011

20 Experts, 1 Awesome Resource: The Social Media ProBook

Modern Marketing

by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.

Two B2B Social Marketing Initiatives Worth Checking

Paul Gillin

A couple of notable B2B efforts have caught my eye recently that I wanted to share. One is Element14 , a social community for engineers sponsored by an electronics distributor of the same name.

Trending Sources

Who Do B2B Buyers Trust?

The ROI Guy

A common debate in B2B marketing is how to create and deliver the right content at the right time to help improve the connection and engagement with prospects and their buying decisions. When analyzing decision making patterns, buyers make purchasing decisions based on content containing the most valuable information and seek out sources, which are trustworthy and relevant.

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Online Media Needs Innovation, Not a TV Standard

Digital B2B Marketing

This is my opinion about the recent IAB , ANA and 4A’s principles for online measurement. If you don’t like rants, or think the advertising associations can do no wrong, stop reading and go back to Lycos. Otherwise, read on and share your reactions in the comments below. The IAB, ANA and 4A’s recently outlined five measurement principles as part of Making Measurement Make Sense.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

Search is three-dimensional chess

Biznology

by Chris Abraham. I try to read through my RSS feeds every day.

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78% of Executives Say Having a Social Strategy Is Critical to Future Success [Infographic]

Hubspot

Social enterprise software company Jive just released a new study called the Jive Social Business Index , which surveyed 902 U.S.-based based executives at large and mid-sized companies.

This is not a post about Google+

Biznology

Image via CrunchBase. You probably heard about the little announcement that Google made this week. Google finally has its social network. Again. If you don't count Orkut or Google Wave or Google Buzz, then it is Google's first try at dethroning Facebook. At least that is what all the stories say. Google vs. Facebook in that virtual steel-cage match--winner take all. Except none of that is the real story, which is much longer term, much broader, and much less focused on Facebook then you'd think.

What Every Marketer Needs to Know About Google +1 for AdWords

Hubspot

Google recently launched the +1 button - a new way for content publishers to let their readers vote for content they think is high quality. Just yesterday I received an email from Google announcing that they are rolling out the Google +1 button across Google AdWords as well. Here's what every marketer needs to know about Google +1 for AdWords. How Google +1 for AdWords Works.

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Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Blog Conversations Don't Lead to More Views or Links [New Data]

Hubspot

For more mythbusting and social media science, don't forget to register for my Science of Social Media webinar. My favorite unicorns and rainbows myth to pick on is "engage in the conversation."

3 Ways to Track Offline Lead Conversions With Call Tracking

Hubspot

This is a guest blog post by Kathleen Colan. Kathleen is director of marketing and content at Mongoose Metrics, a call tracking solution provider, and has written dozens of blog posts, guest posts and whitepapers on the topic of call tracking.

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