Sat.Jul 02, 2011 - Fri.Jul 08, 2011

Trending Sources

What Your Business Needs To Know About Google+

It's All About Revenue

by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. That’s a modest assessment. Make no mistake.

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The Future of Buyer Personas is Social - Part 1

Tony Zambito

Image by eliazar via Flickr. About a dozen years ago, I became involved with personas through fate by meeting Alan Cooper , at the time he just finished his landmark book The Inmates Are Running The Asylum , and becoming enamored with personas as a process to build more user friendly products. 

Social Media Metrics: Jim Sterne on why, what and how to measure

Conversionation

In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. And he’s right where he writes that the Internet is the first many-to-many communication channel. Purists will say that the Internet is not a actual communication channel and they’re also correct.

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How to Fit Social Media into Your Marketing Strategy

Savvy B2B Marketing

At the beginning of the year, ITSMA released a special 47-page report that outlines the steps marketers need to take to successfully integrate social media into their larger marketing strategies.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

More Trending

Avoiding Zero Value Efforts in Social Media

Sazbean

If efforts with social media are going to pay off for a business, they each need to contribute value to the bottom line. What value do 250,000 fans on Facebook give a business? While having that man fans may increase the business’ reach, what does that do for the company’s bottom line?

Savvy Week in Review - July 8

Savvy B2B Marketing

With the short work week here in the US, we can't believe it's already Friday! Even though many of us enjoyed short vacations, the blog world was hard at work providing useful insights as always. Here are our favorite gems. Enjoy the weekend!

Are Your Content Readers Thinkers or Feelers?

Writing on the Web

Have you ever read an e-newsletter or blog post and got a feeling of disappointment? Maybe it was just too subjective, airy-fairy and touchy-feely? If so, then you may be like me, a thought-processing person who wants facts and data when reading content online, an e-newsletter or blog post.

Prospecting the Social Customer: Same Needs, Different Scale

Conversionation

Customer relationship management is a strategy to manage the interaction with prospects, leads and customers. That is the simple definition. The term consists of three parts: Customer, relationship and management.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Reinventing Marketing at GE

The Effective Marketer

GE's Ecomagination Ad Campaign - Result of the Marketing Transformation Process. Who would have thought that General Electric (GE), one of the most admired companies in the world didn’t have a substantial marketing organization up until recently.

Savvy Speaks: Money-Saving Content Development Tips

Savvy B2B Marketing

Content marketing is the "it" thing these days. We're not surprised. As content creators, we've always known that providing valuable information is the best way to a prospect's heart. The challenge for many companies, however, is the expense of creating all this great content.

Don’t tell Jelli there is no ROI in Social Media!

Buzz Marketing for Technology

I had the pleasure of meeting the team from Jelli ( [link] ) a few weeks back. Jelli for those of you who don’t know it already is 100% user controlled radio so what Pandora is doing for music is what Jelli is doing for radio – totally crowdsourced.

Social media and the end of empathy

grow - Practical Marketing Solutions

Why am I using a picture of a large mouth bass on a blog post about social media and business? Seems a little fishy doesn’t it? Well I didn’t use this for the halibut. There is a very relevant story with a lot of marketing mussel. A story on a grand scale, you might say.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

7 Writing Tips to Connect Emotionally with Your Readers

Writing on the Web

How do you create an emotional connection with your readers? More importantly, how do you get them so inspired they want to take action, like join your list, opt-in, comment, or buy something? Here are some psychological secrets to keep in mind.

Inside The Busy Mind Of A Marketer

It's All About Revenue

by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? In a word, lots. With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds.

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Does privacy exist in a world of social networks and sharing?

Sazbean

We are the connected generation. Thanks to our ever-present mobile devices we are always ‘on’ and connected. This allows us to capture a record of all the great things we do, and share our experiences, our recommendations and our memorable moments with friends, colleagues and the world at large, through the medium of popular social networks like Facebook, Twitter, and Yelp. We broadcast these moments out to the rest of the world.

Blogging and your moment of truth

grow - Practical Marketing Solutions

You’ve probably never heard of Ernie Watts , but he is among my favorite jazz musicians. I’ve listened to his music for 20 years and I would know his distinctive sax “voice” even if I was listening to a new recording.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

HOW TO: Manage Your Online Reputation Using SEO

Fearless Competitor

Wacky News of the Week: Manage Your Online Reputation. Some of you may know that I was profiled in the book, Get Back to Work Faster , so I know a bit about managing your online presence. For instance, on my Linkedin profile , I have over 35 recommendations from top marketing experts. (By

Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue

It's All About Revenue

by Brian Kardon | Tweet this How are you measuring marketing’s performance? If you are like most marketers, you’re proud of all the ways you measure marketing – pageviews, visits, visitors, click-through rates, open rates, bouncebacks, unsubscribes, size/growth of the database, cost per lead, etc. The list is nearly endless. But are you measuring the things that your CEO and CFO care most about: marketing’s contribution to revenue?

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IT Spending on the Rise, But Frugalnomics Still Reigns

The ROI Guy

The latest IT spending metrics have been released by Gartner, and the news is good for the second half of this year and 2011 overall. Worldwide IT spending is estimated to grow by 7.1% in 2011, this despite headwinds from the Japan disaster, Greece debt crisis, high oil / gas prices, and doubts over US spending / debt.

Shortening Sales Cycles By Focussing On The Social Buying Process

Conversionation

One of the main advantages of word-of-mouth marketing is that it shortens the sales cycles, according to George Silverman. Or better: it speeds up the buying process. The reason: people increasingly rely on advice form their peers, which is regarded as more “trustworthy”.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Forrester finds b2b marketers lagging with demand generation

Fearless Competitor

B2B Demand Generation | Companies are struggling with demand generation today. From BtoB Magazine Marketers Lagging in Demand Generation. “I find it sad how badly most companies are doing in B2B demand generation today. Instead of complaining about the poor economy, if more invested in quality demand generation programs, they’d put up vastly better results.&# Jeff Ogden, President, Find New Customers. Jeff Ernst, Principal Analyst, Forrester Research. Cambridge, Mass.—

Crowds Swarm Madison Avenue and CMO’s

Blue Focus Marketing

For decades companies have turned to advertising agencies to help market their products and services.

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It’s Not Rational, B2B Marketing Needs to Get Emotional!!

Digital B2B Marketing

This post was sparked by a spirited, and at times emotional, debate during the #bizforum chat on Twitter yesterday evening. Thanks to @ samfiorella for instigating and @ chieflemonhead , @ MaureenB2B , @ PrashSabharwal and @ josepf , among others, for a spirited discussion. B2B buying is complex because the products are complex. Evaluating B2B solutions is hard, and the final decision is not made with absolute knowledge it is the right decision.

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The Social Dimension of Language, Content and Trust

Conversionation

The power of words and images is stronger than most marketers imagine. Words and images are a crucial part of what we call content. We know that content is essential in all forms of digital marketing, conversion and conversation. And we know that in the multichannel social media age, where customer-centricity should rule, the importance [.]. Blog Connected marketing Content marketing content conversion emotional needs language social identity trust

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Thoughts about Google Plus to Inspire B2B Adoption

Social Media B2B

As a preview to its launch of Google Plus last week, Google launched the +1 button last month. In my post at the time, I wrote that one of the biggest problems for the use of the recommendation button for B2B companies was its reliance on people’s Google network, not their professional network. This network exists in their work email and LinkedIn network. I offered a suggestion to bring business network relevance to the search benefit of +1.

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How to Leverage the 5 Stages of the Customer Buying Cycle for More Sales

Hubspot

This is a guest post by Matt Winn, online communications specialist at Volusion , an industry-leading ecommerce software that powers online business for over 25,000 clients. Matt serves as the chief blogger for Volusion’s Ecommerce Blog , and you can follow Volusion on Twitter @volusion.

The Limitations of Facebook Insights For Websites

PWB Marketing Blog

Facebook Insights for Websites provides Facebook Page owners data around who is sharing their website content on Facebook. If someone links to your website in their Facebook status message or shares your content, you can get data on this.