Wed.Jan 18, 2012

30 Thought-Provoking Lead Nurturing Stats You Can't Ignore

Hubspot

We've got some news for you, inbound marketers, and it might come as quite a shock: your job doesn't necessarily stop at lead generation (GASP!).

How to Use LinkedIn to Generate and Qualify B2B Leads

Modern B2B Marketing

by Jason Miller LinkedIn is often considered a jobseeker-only social media platform. As a result, B2B marketers sometimes overlook the professional social media site’s ability to support lead generation and qualification.

Trending Sources

No more SEO worries for dynamic content?

Biznology

Image via Wikipedia. If you care about how your site is found in organic search, you must spend some of your time thinking about search engine optimization (SEO). In the olden days (2005), certain kinds of content had no shot of showing up in the search index (and thus, could never be found).

Website Evaluation Comes Before Site Redesign

Industrial Marketing Today

Many manufacturers and industrial companies consider a website redesign during Q1. The two main reasons are 1) Not showing up in Google search results ( SEO – Organic Search Engine Optimization ) and/or 2) Not getting enough qualified leads from the website (Traffic and Conversion). You know your industrial site needs a major makeover but diving right into a site redesign without first doing a website evaluation or a site audit can be a costly mistake.

Sites 34

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

More Trending

Fight Internet Censorship

B2B Memes

I have nothing particularly insightful or original to add in the case against Internet censorship represented by the bills up before congress, SOPA and PIPA, but not to say something today would be too miserable an omission to live with.

How to Overcome the 7 Most Crippling Blogging Challenges

Hubspot

We hear it all the time: "I know blogging is important, but." "But But I don't have any time." "But But I can't write." But, but, but.

Turning Funny New Year Resolutions into Serious Business Marketing

Tomorrow People

How to turn funny New Year resolutions into serious business marketing. Wondering what you can do to make your business marketing more effective in 2012? Here’s a thought. Apply funny or daft new year resolutions to develop a wider range of marketing ideas.

Facebook Launches Much-Anticipated Open Graph Applications

Hubspot

Sick of reading about all this SOPA brouhaha? How about a news story marketers can actually get behind? We had an idea Facebook would start rolling out the new Open Graph apps in January when Facebook announced it was starting to accept submissions for Open Graph actions from developers.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

Before Deep Diving Into B2B Social Media Marketing.

MLT Creative

As a B2B marketing agency, we encourage our clients to work on their website content before diving in too aggressively in social media. In most cases it makes sense for our clients to be blogging, providing white papers, case studies, video and other content that will be helpful to their customers and prospects. To be successful in social media, it helps to be human.

How to Split-Test Your Facebook Ads to Maximize Conversions

Hubspot

It’s tough to nail down a successful Facebook advertising strategy unless you do some testing. However, testing Facebook ads, with all their nuances and constant updates, might seem scary. In this post, we'll walk you through the basics and functions of Facebook ad split-testing.

CTR 6

SOPA and PIPA versus? the Internet

SnapApp

Two new anti-piracy bills will go before Congress this month, the Stop Online Piracy Act (SOPA) and the Protest IP Act (PIPA). The internet is buzzing with concern: what are they for and what does it mean for the United States? The House?s s Stop Online Piracy Act targets?individual

8 Tell-Tale Signs You Do (Or Don't) Need Marketing Automation

Hubspot

The topic of marketing automation has skyrocketed on marketers' radars, as evident by the volume of searches over time. But with all the hype over marketing automation or revenue performance management (RPM), some businesses jump too quickly to assume they MUST need this shiny new object.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

The Wrong Way to Run a QR Code Campaign

SnapApp

Lately, QR Codes are popping up everywhere. Magazines are?full full of them. Retailers like Best Buy have codes on nearly every product. just because they are available doesn't mean that customers will use them and they link to information that is worthy of the time it takes to view. Take a moment and scan a few codes located in a local?newspaper newspaper or national magazine. Marketers use of QR codes range from bordering-on-genius to downright?disgraceful. disgraceful.