Sat.Apr 07, 2007 - Fri.Apr 13, 2007

Beware Distributed Analytics (You Read It Here First)

Customer Experience Matrix

What might be called the “standard model” of business intelligence systems boils down to this: many operational sources feed data into a central repository which in turn supports analytical, reporting and operational systems. A refinement of the model divides the central repository into a data warehouse structured for analysis and an operational data store used for immediate access.

New York City is Greener than all of Massachusetts?

Smashmouth Marketing

Scientific American says today that the New York City is The Greenest Place in America. They state that "The state of New York 'uses less energy, on a per capita basis, than any state in America.' The average New Yorker 'generates less than a third of the carbon emissions that the average American does.' And here's why: Yes, it houses 8.2 million citizens and uses an enormous amount of energy to do so. Its electrical load, more than 12,000 megawatts, is as large as all of Massachusetts.

Trending Sources

Blogger: Redirecting

Buzz Marketing for Technology

Can you name the most popular blogging tool? Do you know what's best for RSS? How about podcasting tools? Well, I wondered, too. So I've teamed up with Robert Lesser, President of Direct Impact Marketing, to find some answers


B2B Lead Generation Blog: Closed-Loop Marketers More Likely to Reach ROMI Goals

B2B Lead Generation Blog

as i've written before, i'm a big proponent of using closed loop feedback to improve marketing and lead generation roi. i came across a recent report by aberdeen group entitled, "creating a customer-centric marketing organization," that

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Skytide Simplifies Customer Experience Analysis

Customer Experience Matrix

Last Thursday’s post made a passing reference to Skytide , a vendor which may not be familiar to many readers. Here’s a bit more information, based on conversations with the company. Essentially, Skytide extracts and aggregates user-selected elements from large data streams, such as Web logs or call center history files.

Mobile Marketing Systems Can't Stand Alone For Long

Customer Experience Matrix

My recent exploration of mobile marketing systems left me wondering whether why the enterprise marketing systems have not jumped to service this market. By “enterprise marketing” vendors, I mean Unica , SAS , Teradata , Alterian , SmartFocus and the like. Their products can already create messages in SMS and (presumably) other mobile formats.

Castro, Corn and Capitalism

Smashmouth Marketing

I never in my life thought I would be looking towards Fidel Castro for ethical words about economy and renewable resources, but just as he has suprised the world by remaining in power all these years, he has suprised us again by writing a deathbed manifesto on the evils of corn based ethanol. His country may be suffering from the rising price of corn, but we all will be suffering from the negative benefit of corn based biofuels.