Mon.Feb 13, 2012

The Secret History of Pinterest — REVEALED!

grow - Practical Marketing Solutions

Do you feel like you woke up a week ago and Pinterest had taken over the world? I read on Twitter (so it is true, of course) that Pinterest is now bigger than Google, will be running for President of the United States, and is recording an album of Justin Bieber cover songs.

20 (More of the) Best SEO Guides, Tips and Insights of 2011

Webbiquity

SEO remains the most cost-effective way to drive website traffic. B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. But SEO is changing.

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Trending Sources

The Future of Media and The Role I Want to Play

Digital B2B Marketing

The digital media landscape is changing rapidly. Once, most advertising was purchased directly from publishers. Today, increasingly, advertisers and agencies are purchasing media in real time auctions, impression by impression. To put this into context, AT&T purchased 105 billion impressions in 2011, according to research from ComScore. Purchased through modern media platforms, that would require winning 105 billion auctions, and participating in far more.

5 Lead Conversion Tips That Work for Any Marketing Program

Modern Marketing

by Elle Woulfe | Tweet this If you send every “lead” to sales, regardless of quality, they will have to kiss a lot of frogs to find the prince. Not everyone who fills out a form, attends a webinar or clicks through on one of your emails should be passed to sales. Marketers have to evaluate buyer fit (Do they map to your ideal customer profile?) and buyer behavior (Have they shown interest in what you sell?). What constitutes buyer fit and intent differs for every company.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

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The Ugly Truth about Your Website and SEO

B2B Marketing Traction

Paying for ongoing SEO services is a lot like going on a bad date. You heard that SEO is great and it works, you buy the service, but you don’t get the results that were promised. Why is that? The real way to get results from your website is to have great content that visitors need or want.

The 5 Things You Need to Know about the New Google Search

Biznology

Image via CrunchBase. Some of you follow the news every day, watching Google like a hawk every time it makes a move. This post is not for you. This post is for everyone else that has vaguely noticed that Google has made lots of changes over the last couple of years, but they aren’t sure about what all of them mean for search marketers.

3 Steps to a Vince Lombardi Marketing Program

Reachforce

As you can probably imagine, we're rather passionate about data quality here at ReachForce. When helping our clients we've seen firsthand just how much of a difference a high quality database makes when designing, executing, and even converting prospects from marketing campaigns. And yet many organizations have ignored the problem of

What they don’t tell you about online (inbound) marketing

Direct Response Coach

I’m a big fan of online marketing, also known by many as inbound marketing. I see a lot of value in SEO, blogging and social media. I believe every business should make some level of commitment to it. I love being able to produce sales leads at a very low cost. I love having my [.]. Direct Mail Direct Marketing Email Marketing General Lead Generation Web Marketing

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Influence B2B Buying Behavior with Self-Motivation

MLT Creative

Self-efficacy is the belief a person has in his or her ability to achieve a desired behavior, and can be a huge motivator in one’s ability to accomplish that behavior. Research indicates that people who are confident they can achieve a behavior have a greater chance of doing so than those who don’t. Self-efficacy in B2B: Speaking to your target audience’s self-efficacy may help motivate their buying behavior and thus create a more effective B2B marketing campaign.

Can we host the Alinean developed sales / marketing tool?

The ROI Guy

Just like several very successful sales and marketing applications, especially salesforce.com, cloud services is our business delivery model. Like salesforce.com or other cloud service providers, they don't let you host because, having the provider host often delivers faster time to market, allows you to focus on your core competencies / applications, often delivers superior service, and in almost all instances, provides lower total cost of ownership (TCO) compared to premise-based solutions.

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Getting Love From Your Customers on Valentine's Day

SnapApp

The first major consumer holiday of 2012 is just around the corner. Despite continued economic uncertainty, consumers are expected to spend more than they did last year on Valentine's Day. In fact, the average American will spend nearly $200 on the day of love.