Wed.Jul 26, 2017

The End of Net Neutrality: Should Marketers Be Worried?

Content Standard

With companies like Google and Netflix shouting the loudest about the threat of ending net neutrality, it’s easy to assume that the issue at hand is one that primarily affects large companies.

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3 Sales Leaders Share Their Video Selling Secrets

Vidyard

Everything is changing about the technology buying process. And I’m not exaggerating – prospects are interacting less and less with salespeople, and turning more and more to self-serve content.

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Trending Sources

Email Copywriting: Drive Action at Every Opportunity

The Point

Sales experts preach the value of “asking for the sale.” Don’t assume that your customer will buy when the time is right. Make the time now. The same rule applies to demand generation creative and to email copywriting in particular.

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5 Ways That Companies are Screwing Up Their eCommerce Growth

B2B Marketing Insider

A study released by the US Census Bureau on July 14, 2017 states that non-store retail sales in June were up 9.2% from this time last year. For comparison, food and retail growth only rose 2.8% in June, and actually fell the previous month. So just how are these online retailers succeeding—and what can eCommerce […]. The post 5 Ways That Companies are Screwing Up Their eCommerce Growth appeared first on Marketing Insider Group. Search Marketing

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

New from Terminus: Measure Account Website Engagement with Visitor ID

Terminus

Measuring success is arguably the greatest account-based marketing challenge. In fact, the most common question B2B marketers have when they get started with ABM is how to track their progress and prove that it’s working.

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5 Ways to Keep Your Marketing Organized

Lead Liaison

I was working with one of our new clients the other day and they asked how successful companies get started with marketing automation. Without hesitation, I answered “they get organized.”.

9

Getting to ABM: notes from the field

Biznology

Account-based marketing is a hot concept in B2B these days, but how does it really work on the ground?

8

3 Insanely Good Reasons Why Marketers Should Publish on Medium

Act-On

Medium attracts 60 million visitors monthly. Find out three insanely good reasons why you should consider medium for marketers. Content Marketing Marketing Strategy content marketing medium medium for marketers

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

7 Reasons Every Firm Needs Thought Leaders

Hinge Marketing

We’ve said it before but we can’t emphasize it enough: today’s marketplace is in the midst of a fundamental change. How people find and select professional services is being transformed by technology, and that means the way firms promote and sell their services has to adapt — or firms like yours risk becoming irrelevant. As the Millennial generation makes up more of the workforce in companies around the world, their habits come with them. Their generation has grown up with the Internet.

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Connecting the Dots: How to Raise Your Search Rankings With Internal Linking

Contently

Imagine you’re playing soccer. You’ve trained for years, now finally at the peak of your powers as you confidently march toward the title. Then, with the score tied in the championship, the ball falls to you just yards from the goal.

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Use Information Interview Approach for Sales Prospecting Conversations

Avitage

B2B sales organizations with a complex, “platform,” or value sales process face some of their biggest challenges in the initial prospecting stage. The process for a value sale is naturally longer than a simple product sale. Companies risk missing revenue growth targets when sellers are ineffective or inefficient at getting target accounts to engage. A couple of big deals can make a huge difference at the end of the year.

2

Survey: Marketers Remain Skeptical of Artificial Intelligence as a Solution

KoMarketing Associates

New data suggests that although artificial intelligence (AI) is becoming more prominent, organizations still have mixed feelings about it. That being said, those who have deployed AI are utilizing it for marketing purposes. ICUC Social recently conducted its “Artificial Intelligence Survey” to determine how marketers feel about AI and its usefulness at their companies. Respondents were asked to rate the importance of AI on a scale of one to ten, with ten being “extremely important.”

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The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

San Diego Comic-Con: An Experience Driven by Pure Passion

Experience Marketing Insights

How brands bring comics, movies, TV, and more to life for devoted fans

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8 Types of Interactive Business Videos to Create Today

SnapApp

If you’re like most B2B marketers, you’re already using – or at least thinking about using – video in your marketing. . And you should be. Video can be an incredibly powerful medium for B2B.

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Investment in Brand Experience Continues

Experience Marketing Insights

Members of our team comment on the latest Bellwether results

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The Do’s and Don’ts of Building a SaaS Content Marketing Strategy

Kapost

There is more to building a SaaS content marketing strategy than creating a website and social media accounts for self-promotion. B2B organizations need a clear, consistent plan to cover the. The post The Do’s and Don’ts of Building a SaaS Content Marketing Strategy appeared first on Kapost Content Marketing Blog. Marketing Strategy

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.