Sat.Sep 23, 2006 - Fri.Sep 29, 2006

B2B Memes

Trending Sources

Marketing Edge

Marketing Edge

we're coming at you live (or nearly live) from the podcast and portable media expo in ontario, california. albert maruggi, your host here at the marketing edge, recaps some highlights from the early sessions at the expo


Unica Affinium 7 Improves Response Attribution

Customer Experience Matrix

Unica ( ) released the latest version of their Affinium marketing suite earlier this month. One set of enhancements related to response attribution, which the new release makes both more flexible and easier to use. Since this is an area of particular interest for me, I asked Unica for a briefing. Over all, the new features are very good, but I’ll leave it to Unica’s marketing materials to describe them at length.

Marketing Edge

Marketing Edge

part two of a two-part series with guests paul dunay, director of global field marketing for bearingpoint, and mike gauthier, ceo of e-tractions. they are pushing the envelope on new ways of reaching out to new media and web site users

What's the Real Cost of Identity Theft?

Customer Experience Matrix

Yesterday’s The New York Times ( ) carried an article on identity theft, which basically suggested the problem is not as important as it seems (“Surging Losses, but Few Victims”, Circuits, September 27, 2006). Since I had just written on the topic in this blog (September 22, 2006), I read it closely.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Entellium Selection Guide Asks the Wrong 100 Questions

Customer Experience Matrix

Who could resist a paper entitled “100+ Questions CRM consultants get paid to ask”? Certainly not a sometime CRM consultant like myself. As I downloaded the paper from hosted CRM vendor Entellium ( ), hope and fear wrestled inside me: Would I learn something new? Are they giving away all my trade secrets? Would this be heaven or would it be hell? Whatever happened to the Eagles anyway? Didn't I see they were on tour recently? The Rolling Stones are touring again.

How to Start a Business Blog or Corporate Blog

Anything Goes Marketing

If you do a search for " How to start a blog " you will get a ton of results - from a 3 year old that started their first blog about losing their teeth to a 98 year old that started a blog about losing their dentures. OK, I'm exaggerating a bit but you know what I mean. This post isn't for starting just any blog. It provides authoritative tips for those that want to start a business blog (corporate blog).

Blogger: Redirecting

Buzz Marketing for Technology

A Columbia University study published in Science (2/10/06 issue) sheds light on the role that social influence can play in driving consumer demand. Researchers recruited more than 14000 people in a study to measure the impact of social

Linking Hidden Activities to Customer Value

Customer Experience Matrix

My last two posts have dealt with activities that affect customers but are invisible to them: back-office analytics and information security. How do you fit these into a Customer Experience framework? Actually there are several means of connection. The most obvious is to expose the activities to customers directly, by featuring them in advertising or building them into customer-facing activities.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Over 40 Tips on How to Increase Your Web Traffic

Anything Goes Marketing

If you're looking for a great resource to increase the number of web visitors that come to your website, check out Copyblogger's How to Attract Links and Increase Web Traffic – The Ultimate Guide. There are some great links and tips on obtaining more links to your site and ensuring that more people will visit or website or blog. Chad H.


Warning to Businesses: Blogs are a Means to Self-Promotion

Anything Goes Marketing

Beware - blogs can be used to tell the entire world about what your company has recently accomplished or how you screwed up but made it right. I was visiting my family this weekend in New York and it hit me. My five year old niece proudly displayed to her whole family the new gap in her mouth where her baby tooth used to be. She had just lost her tooth and she wanted to be sure everyone was aware of this momentous occasion.

B2B Lead Generation Blog: Telemarketing big with Xerox

B2B Lead Generation Blog

do you use the telephone as part of your multi-modal lead generation strategy? a recent btob magazine article by carol krol, "copy this: telemarketing big with xerox" shows that, although the phone may not be as buzz worthy as other

The Web's Largest Guide to Marketing Publications


If you market to marketers and want to get the word out about your products or services -- or in your quest for marketing knowledge you just want to assure that you aren't overlooking important but obscure sources of information -- check out the new directory of Advertising and Marketing Trade Publications on WebMarketCentral. The genesis for this page was some client research on publications that target direct and catalog marketers.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.