Thu.Feb 23, 2012

B2B Memes

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. It’s the tool Google will use to beat Facebook. It will fundamentally change SEO. It’s a pain in the arse because it’s yet another social network to join.

Google 145

Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you?

Trending Sources

Lead Generation or Demand Generation? It’s All Just Content Marketing!

Marketing Insider Group

Last week, Eric Wittlake (@ wittlake ) wrote a great post called Lead Generation is Crippling Demand Generation where he argued that these two marketing activities were working against each other due to the different outcomes each is trying to achieve.

My Love/Hate Relationship with B2B Events

ANNUITAS

I have a confession to make. I have a love/hate relationship with marketing events, a fair share of which I attend each year. At many of these events, I have the good fortune of being able to present on topics such as lead management, lead nurturing and sales-marketing alignment. Along the way, I meet some very smart, interesting marketing people.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

The Inbound Marketing Multiplier: How to Maximize Your Inbound Efforts

Modern B2B Marketing

by Maria Pergolino Are you using a mix of inbound and outbound marketing for your lead generation efforts? You should be. Outbound marketing is any paid marketing – both online and offline – used to acquire new leads.

What Business-Owner Needs to Know about Social Media Marketing

Tomorrow People

Three things every business-owner needs to know about social media marketing and why social marketing is still not working for every business. Social media marketing. It’s one of the biggest things to hit the world of marketing for some time. But many business-owners are leaping head first into social media marketing – without taking some essential rules into consideration first. This is causing many companies to fail at winning with social media marketing.

Content Marketing – Quality vs. Quantity

Great B2B Marketing

Let’s face it – there are days when the creative well is dry and you would rather go to the dentist than write some fresh content for social media or your website. After all, if you can’t create outstanding content, why do it at all? You may be tempted to chuck the whole thing and back to doing something more fun – like filling out expense reports. I promise that you will be rewarded by your decision to stay the course and persevere with content marketing, but it will require a switch in mindset.

6 Sales & Marketing Strategy Recommendations for 2012

ViewPoint

I’m an avid reader of Bob Apollo’s “Accelerating Revenue Growth” blog. Bob is the founder of Inflexion-Point Strategy Partners, a UK firm that engages with B2B companies to improve their sales and marketing strategy and drive revenue. He does a great job of clearly presenting, assessing and recommending solutions for today’s pressing sales lead management challenges.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Social Business within the Enterprise: Is It Revolutionary?

Biznology

Image via Wikipedia.

When a Fan is Not a Fan -- Getting the Highest Quality Facebook Following

SnapApp

You likely know that Facebook is the premier social media platform for reaching a high quantity of people. It's the second most frequently visited site on the web, surpassed only by Google. It's the subject of Dummies guides and web tutorials. With the click of a button, Facebook members can subscribe to your message by the thousands. However, your Facebook audience may not be as engaged as you may think.