Mon.Feb 13, 2012

B2B Memes

Trending Sources

The Secret History of Pinterest — REVEALED!

grow - Practical Marketing Solutions

Do you feel like you woke up a week ago and Pinterest had taken over the world? I read on Twitter (so it is true, of course) that Pinterest is now bigger than Google, will be running for President of the United States, and is recording an album of Justin Bieber cover songs.

20 (More of the) Best SEO Guides, Tips and Insights of 2011


SEO remains the most cost-effective way to drive website traffic. B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. But SEO is changing.

SEO 71

The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined

Blue Focus Marketing

The transformational trend of social business is disrupting and revolutionizing large and small businesses alike as the world becomes increasingly more interconnected, rewired and reoriented by social technology.

Three Tips to Get Manufacturers Started with Social Media

Savvy B2B Marketing

Business-to-business (B2B) companies are starting to embrace social media to a greater extent these days. According to a report by Forrester , roughly 81 percent of B2B companies reported that they used social media in 2011.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

The Goal of Marketing – Trust

Fearless Competitor

We can talk about integrated marketing, social media and content marketing till the cows come home. It doesn’t mean a hill of beans. What marketing is really all about, boiled down to its very essence is this: Earn the Trust of Prospective Buyers. That’s right – it’s all about trust.

Trust 56

Chasebuzz Site Features 2000+ ICT Success Stories

Stories that Sell

What if buyers had just one place where they could find customer success stories across multiple vendors? No more visiting 5-10 different vendor sites, some of which might require they fill out a form first. For ICT (information and communications technology) buyers, it's now possible.

Sites 31

Happy 3rd Birthday Find New Customers!

Fearless Competitor

Three years ago today, the B2B demand generation and global marketing company, Find New Customers was born. That’s the date on our official letter from the IRS.).

Don’t Overlook the Display Ad Campaign Alley-Oop, You Might Miss a Slam Dunk

Modern B2B Marketing

by Jon Miller I’m pleased to welcome David Karel, Vice President of Marketing at Bizo , as a guest blogger. David has more than 15 years of B2B marketing, business development, and sales experience and we are thrilled to welcome him.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

5 Lead Conversion Tips That Work for Any Marketing Program

It's All About Revenue

by Elle Woulfe | Tweet this If you send every “lead” to sales, regardless of quality, they will have to kiss a lot of frogs to find the prince. Not everyone who fills out a form, attends a webinar or clicks through on one of your emails should be passed to sales. Marketers have to evaluate buyer fit (Do they map to your ideal customer profile?) and buyer behavior (Have they shown interest in what you sell?). What constitutes buyer fit and intent differs for every company.

How to Master the Design of Compelling Calls-to-Action


Calls-to-action (CTAs) are one of the most important elements of lead generation , and they should be used in each and every one of your marketing tactics: emails, social media updates, press releases, trade shows. the list goes on.

INFOGRAPHIC: Small Business Success with Social Media

Client Bridge

From CreditDonkey, here's an infographic about how social media has become critical for small businesses to succeed. View Original Article

How Marketers Can Capitalize on the Sharing Revolution


A few weeks ago, I saw AOL co-founder Steve Case give an interview on The Colbert Report about his company Revolution, which is investing in people and businesses that disrupt the traditional concept of consumer ownership with a more practical and efficient consumer-sharing model.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Is Your Blog Doing Okay?


Last week, I told the story of how I achieved my best month ever on DPS. While I used that post as a case study to present some ideas that I hoped you may be able to use on your own blogs, there’s a hidden hitch with that kind of post: it can give you the impression that you should be aiming to triple your revenue each time you hone a promotion on your site.

The Changing Social Business Landscape in 2012: Is Your Business Ready?

WindMill Networking

In the last few months of 2011 through the beginning of 2012, the social business landscape has proven to be as dynamically changing as ever.

Media 23

The Ugly Truth about Your Website and SEO

B2B Marketing Traction

Paying for ongoing SEO services is a lot like going on a bad date. You heard that SEO is great and it works, you buy the service, but you don’t get the results that were promised. Why is that? The real way to get results from your website is to have great content that visitors need or want.

B2B 9

7 Conversations That Will Change Your Working Life

Cloud Potential

As you read this, you are seven conversations away from higher revenue - and making The Shift to customer-centricity. Take it from someone who has "been there, done that" - Dan Fylstra, CEO of Frontline Systems, who writes: read more. Marketing strategy

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

The 5 Things You Need to Know about the New Google Search


Image via CrunchBase. Some of you follow the news every day, watching Google like a hawk every time it makes a move. This post is not for you. This post is for everyone else that has vaguely noticed that Google has made lots of changes over the last couple of years, but they aren’t sure about what all of them mean for search marketers.

The Changing Social Business Landscape in 2012: Is Your Business Ready?

WindMill Networking

In the last few months of 2011 through the beginning of 2012, the social business landscape has proven to be as dynamically changing as ever.

What they don’t tell you about online (inbound) marketing

Direct Response Coach

I’m a big fan of online marketing, also known by many as inbound marketing. I see a lot of value in SEO, blogging and social media. I believe every business should make some level of commitment to it. I love being able to produce sales leads at a very low cost. I love having my [.]. Direct Mail Direct Marketing Email Marketing General Lead Generation Web Marketing

3 Steps to a Vince Lombardi Marketing Program


As you can probably imagine, we're rather passionate about data quality here at ReachForce. When helping our clients we've seen firsthand just how much of a difference a high quality database makes when designing, executing, and even converting prospects from marketing campaigns. And yet many organizations have ignored the problem of

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Leaping from the Content Ocean – Mad Marketing TV with Doug Kessler (@dougkessler)

Fearless Competitor

Doug Kessler of Velocity Partners appears on Mad Marketing TV with Jeff Ogden of Find New Customers. There’s a reason I’m such a fan of Doug. His insights on content marketing are brilliant. Watch this show!

E-Quip Blog: Generating Sales Leads


The sales funnel is your firm's life blood. Fail to fill it adequately with sales leads and you'll experience a corresponding drop in revenues. How many leads you need varies by firm, of course. Yet every firm would like do better


Promote Your Business by Becoming a Business Speaker

Business Growth Development

Photo by: Rochelle If you’ve got something to say about business, it may well be that you can use that inner passion to your advantage – or more specifically to the advantage of your business.

Three Ps of business success

Business Growth Development

Every industry is different, but at their heart there are a few basic concepts that drive every business forward. It’s easy to say that a pet shop in Exeter has nothing to do with a financial services firm in London, but when you bring them down to their bare bones they share a great deal.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Influence B2B Buying Behavior with Self-Motivation

MLT Creative

Self-efficacy is the belief a person has in his or her ability to achieve a desired behavior, and can be a huge motivator in one’s ability to accomplish that behavior. Research indicates that people who are confident they can achieve a behavior have a greater chance of doing so than those who don’t. Self-efficacy in B2B: Speaking to your target audience’s self-efficacy may help motivate their buying behavior and thus create a more effective B2B marketing campaign.

Can we host the Alinean developed sales / marketing tool?

The ROI Guy

Just like several very successful sales and marketing applications, especially, cloud services is our business delivery model. Like or other cloud service providers, they don't let you host because, having the provider host often delivers faster time to market, allows you to focus on your core competencies / applications, often delivers superior service, and in almost all instances, provides lower total cost of ownership (TCO) compared to premise-based solutions.


Getting Love From Your Customers on Valentine's Day


The first major consumer holiday of 2012 is just around the corner. Despite continued economic uncertainty, consumers are expected to spend more than they did last year on Valentine's Day. In fact, the average American will spend nearly $200 on the day of love.