B2B Memes

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The Coming Death of Self-Publishing

B2B Memes

It won’t be long before self-publishing as a concept is dead. That’s not to say that the activity of publishing, whether it’s done by an individual, a small loose-knit group, or a corporation, is in decline. In fact, it’s healthier and growing faster than ever.

A Look Inside a B2B Editor’s Head

B2B Memes

If you want to understand the state of mind of the typical journalist today, or to dig into the challenges they face in managing their careers, you don’t have to look far—as long as you mean the typical newspaper journalist.

Swabbing the Decks of the Titanic: Why You Should Learn Programming

B2B Memes

Last week journalism professor Matt Waite wrote a blog post worrying about the typical defeatist reaction of journalism students when faced with a coding challenge, whether in HTML, JavaScript, or other language: “I can’t do this,” they tell him. This is impossible. I’ll never get this.”

The Perils of Corporate-Personal Twitter Names

B2B Memes

In a post today on The Wall , Tom Callow addressed the tricky question of ownership of journalists’ Twitter accounts. If employees use a Twitter ID that combines their names with those of their employers’ brands, whose account is it?

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

E-Books: The Next Front for Journalists in Transition

B2B Memes

Over the weekend, I read a couple of blog posts that highlighted for me the shifting battlefront in the digital-media wars. Twitter is no longer a matter for debate among thinking journalists. Twitterland is settled, and the analog natives have either converted or consigned themselves to the dustbin of history. The next front is something quite different: e-books.

The Tyranny of Images: Why Instagram and Pinterest Worry Me

B2B Memes

Today’s news that the mobile photo-sharing platform Instagram has been acquired by Facebook for $1 billion underscores a trend that’s been gnawing at me for the last few months. Mark Zuckerberg clearly understands that images are an increasingly important element in social discourse.

Ariana Owes Me (and Maybe You) Big Bucks

B2B Memes

Time to pay up. I’ve never written for the Huffington Post , but I’ve given them something worth much more than words: my attention. So I think it’s only fair that Arianna hand over a reasonable chunk of the $315 million that AOL paid for her site.

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What Is the Lifespan of an Error?

B2B Memes

There has been much coverage lately of a new book by John D’Agata and Jim Fingal called The Lifespan of a Fact. It relates the years-long debate between D’Agata, an essayist, and Fingal, a fact checker, about whether artistry and accuracy can cohabit in the same nonfiction essay.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

Maureen Alley: Never tweet what you wouldn't say in person. In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media.

My February Challenge: 10 Tweets a Day

B2B Memes

It’s somewhat sad, I suppose, that my only effective mode of self-improvement is to set arbitrary goals. But it works. Last November, I challenged myself to write a blog post a day. I am happy to say I met my goal. Although I subsequently fell off the wagon in December (8 posts) and January (5 posts), it still feels like a significant achievement. This month, I’m setting my sights on Twitter.

Dialogue vs. Monologue: Six New-Media Principles, No. 1

B2B Memes

As I wrote in yesterday’s post , over the next six days I will be discussing six new-media principles, adapted from my forthcoming e-book, the New-Media Survival Guide.

Digital Drudgery and Second-Stage Shovelware

B2B Memes

In a post earlier this month, I raised the sensitive question of whether legacy print journalists might be unduly worried about the workload involved in social media. It spurred a substantial number of comments, and even played a small role in that all-too rara avis, a blog post by Paul Conley.

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7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Journalism, Professionalism, and the Turing Test

B2B Memes

What’s the way forward for journalists? Doubling down on the traditional ideals of objectivity and impartiality? Embracing the subjective, personality-driven approach of social media? Or is there some uncertain, ill-defined middle way?

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Editorial Quality Vs. Revenue: A False Dichotomy

B2B Memes

On its blog earlier this month, the American Society of Business Publication Editors published an anonymous and despairing note from one of its members. In it, the magazine editor described a frustrating planning meeting with his counterparts in advertising sales.

Is the Distinction Between Consumer and B2B Media Still Meaningful?

B2B Memes

Writing this week in Folio: , Matt Kinsman asks “Why Do Consumer Stars So Often Fail to Shine in B-to-B?” It’s no criticism of Kinsman, whose work I admire, that after reading this piece I could only ask in return, “who cares anymore?”. In his article he reflects on the departures of Richard Beckman and Michael Wolff from trade publisher Prometheus Global Media.

Fear and Social Media Don’t Mix

B2B Memes

MUD day 19: A friend of mine who works for a large nonprofit institution serves on a panel that’s trying to decide what the institution should think and do about social media. Should it encourage its employees and other stakeholders to use social media?

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Three Tips for Simple but Effective Infographics

B2B Memes

Angela Alcorn's Advice on Infographics. Last Friday’s post on infographics got much more attention than I expected from an impromptu effort. It’s evidently a topic that resonates with all kinds of content creators, not just journalists.

Facebook Subscriptions: Overdrive for Journalists?

B2B Memes

Though I understand its appeal, I’ve never found Facebook compelling. What I’ve taken to be its core assumptions—that one’s world is divided into friends and everyone else, and that all your friends are friends in exactly the same way—just don’t work for me.

Do B2B Editors Get Twitter?

B2B Memes

As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it. But how many use Twitter not just for promotion, but for its most valuable benefit, social engagement? There’s no authoritative answer that I know of.

Why Publishers Need Early Adopters, Annoying or Not

B2B Memes

Yesterday, B2B editor and blogger Maureen Alley wrote a provocative post declaring that early adopters are annoying. I’m not sure she means it. Alley herself, after all, stands out among young B2B journalists for being well ahead of her peers in adopting the tools and ethos of social media. If anything, the B2B industry needs to encourage early adopters, not bemoan them.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Infographic skills: No longer optional for journalists

B2B Memes

First, a confession: My first reason for writing this post is so I can embed a really cool infographic about Google on my blog. But the fact that I want to do it reflects the power and beauty of infographics.

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A Lesson from the Digital Productivity Terrorists

B2B Memes

Doctorow: Productivity Terrorist?

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30 Lessons from 30 Blog Posts in 30 Days

B2B Memes

Twenty-nine days ago, I set out to write a post a day for this blog. Somehow, despite a couple of late nights, I managed to achieve my goal.

“Content Is Power”: Q & A with Mark W. Schaefer

B2B Memes

Mark W. Schaefer. A couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

The Future of Content Is Not Destination but Identity

B2B Memes

MUD day 8: There’s been a lot of excitement in the past week about the new Web publication The Verge.

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Should You Edit Guest Posts? 5 Tips for Better Copy

B2B Memes

There’s wide agreement in the blogging world about the benefits of guest posts, both for the guest blogger and the blog owner. There seems to be less consensus, however, about the logical next question: If you use guest posts, should you edit them? In a way, I’m asking a trick question. As I explain below, the moment you accept an article, you’ve already started to edit it. Not to finish the job would do a disservice both to your guest blogger and to yourself.

Ethics Must Come from the Heart As Well As the Head

B2B Memes

MUD day 11: For anyone interested in the ethics of new-media journalism, the past 24 hours have been painfully instructive. For me, it’s been a reminder that in any ethical decision, you have to be guided by your heart as well as your head. The episode began when, in response to an inquiry by a Columbia Journalism Review reporter, the Poynter Institute’s director of publications, Julie Moos, wrote a blog post criticizing Poynter’s celebrated columnist Jim Romenesko.

Curation: Add Value and Pass It Along

B2B Memes

Among all the topics that seem to rile journalists and publishers these days, perhaps the most contentious is curation. Is summarizing and linking to another person’s article an honorable act or a form of theft? How can you distinguish between good curation and bad curation? Let me begin to answer those questions by summarizing and linking to Rex Hammock’s post last week on this very issue. The act of finding great content and linking to it, he says, is a fine idea.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Should You Publish? A Tale of Two Melvilles

B2B Memes

Not Herman. Is what you write worth publishing? Once upon a time, that wasn’t your choice to make. It used to be that the threshold to publication was as high as the transom.

Three Stock Photography Pitfalls to Avoid

B2B Memes

I’ve written recently about the need to use meaningful visuals to accompany your text. In passing, I mentioned the downsides of that frequent last resort, stock photography, but left it to an article by Heather Rubesch , elsewhere on the web, to provide details. Stock photo: Here be a dragon.

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Is Rex Hammock the Groucho Marx of New Media?

B2B Memes

In his autobiography, The Last Laugh , S. Perelman recalls that his first book included the following blurb from Groucho Marx: “From the moment I picked up your book until I laid it down, I was convulsed with laughter. Some day I intend reading it.”. Perelman doesn’t say how he felt about it, but given his admiration of the Marx Brothers, he was surely delighted.

It’s Time to Embrace Editorial as a Profit Center

B2B Memes

Early this week, Steve Yelvington made a comment on Twitter that reminded me of something I’ve been mulling over for some time. Our newsrooms (or whatever we choose to call them) should be engines of success,” he said , “not cost centers.”. He’s right, but I prefer stronger phrasing. If the people who hold the pursestrings are to pay attention, we need to call editorial what it is: a profit center.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.