Tue.Feb 14, 2012

The Coming Death of Self-Publishing

B2B Memes

It won’t be long before self-publishing as a concept is dead. That’s not to say that the activity of publishing, whether it’s done by an individual, a small loose-knit group, or a corporation, is in decline. In fact, it’s healthier and growing faster than ever.

Industrial Age Thinking Thwarts Potential of Internal Social Nets

Paul Gillin

About 15 years ago the CEO of the company where I worked decided that it was important that employees should learn to use the technology they were writing about. He asked my business unit to build a computer lab that employees could use at any time to play and experiment.

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Why Your Social Media Marketing Stinks

Marketing Insider Group

Social networking is as old as humanity, and even the term social media has been around for quite a while. But as a function within marketing, social media management is only 3 years old at best for the majority of organizations.

Don’t Ignore Message Boards in Your Social Media Marketing Strategy

Biznology

The problem with most social media marketing agencies is that we’re fickle. We tend to keep rushing into the future, adopting anything and everything hot and new and throwing the way the rest. When it comes to online forums, I believe the baby has been thrown away with the bath water.

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

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Corporate Websites for Demand Generation: B2B Discussion Highlights

Digital B2B Marketing

The latest #B2Bchat discussion focused on the relationship (or lack thereof) between corporate websites and demand generation. Can corporate websites support demand generation and lead capture? Or do marketers need to build microsites to support demand generation effectively?

Case Studies: Ask Short, Clear Questions

WriteSpark

When you ask questions during a case study interview, do you talk too much? If you're getting answers that are lackluster, confusing, or less complete or enthusiastic than you expect, the problem may be how you asked the questions. Common symptoms: Using more than two sentences for a question. Asking for too much information in a single question. Feeling the temptation to explain a topic or share a story of your experience after you state the question, but before you allow the customer to answer.

How to Spark a Romance Between Sales and Marketing

Modern Marketing

by Sylvia Jensen | Tweet this It’s so sad to see when two people who have so much in common – all the same interests, the same sense of humour, the same goals – never become a couple. The same heartbreak often occurs among sales and marketing teams. This Valentine’s Day we have a few tips and tricks to help your sales and marketing departments to fall in love. It should be so easy. We just have to make them see the light on a few very common points…. Speaking the Same Language.

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25 TEDTalk Quotes to Inspire You

Hubspot

Have you ever attended live or viewed an online TEDTalk ? You know, those inspiring, funny, or fascinating talks from industry leaders and amazing people that take place around the world?

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

Eight Shortcuts to More Successful Sales & Marketing Collaboration

ViewPoint

Matt Heinz has more than 12 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes; including Microsoft, Weber Shandwick, Boeing, The Seattle Mariners, Market Leader and Verdiem. Matt began Heinz Marketing in 2007 to help clients focus their business on market and customer opportunities, then execute a plan to scale revenue and customer growth.

11 Ways to Give and Get Customer Love

Hubspot

It's Valentine's Day, and if you still haven't gotten that special someone something special, you should probably rush over to your local drug store. There's still time, and there are probably 2 or 3 fairly cheesy greeting cards left to choose from.

Marketri LinkedIn Tip 11: Participating in LinkedIn Group Discussions

Marketri

Hopefully you have already joined groups on LinkedIn that are relevant to you and your business interests.

Marketing Can Make You Crazy: Valentine’s Day Edition

Modern B2B Marketing

by Jason Miller Being a good B2B marketer means driving sales and engaging customers all while building meaningful relationships. Because of this inherit trait, one would think that marketers are big fans of creatively celerating Valentine’s Day.

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How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

9 Ways B2Bs Can Excel With Location-Based Social Media

Hubspot

This is a guest blog post written by Brian Honigman, the social media account manager at LunaMetrics. As a Google Analytics certified partner, LunaMetrics also specializes in social media, search engine optimization, and PPC. You can follow him on Twitter as @Brian_Honigman or @LunaMetrics. B2B companies don't often see how location-based social platforms like Foursquare, Gowalla, SCVNGR, Facebook Places, or Google Places, can benefit them or their customers.

Long web pages are okay! 4 ways to convince your visitor to scroll down the page

EMagine B2B Blog

SEO experts have long been saying your ideal web or blog page length should be between 200-250 words, and if you have more to say, break it up into several pages of 200-250 words. This statement has confounded companies who had a lot to say about a subject and preferred to say it all on [.]. B2B Web Strategy Engagement

Why is Sales Intelligence Becoming So Critical for Professional Experience?

Sales Intelligence View

There is little to no doubt that as sales intelligence continues to emerge in the industry, it will become a crucial component in your job resume. As companies continue to sense the empowerment sales intelligence brings to their sales teams, experience with such platforms are beginning to become a standard for incoming sales professionals. Here is an example of a job description for a Sales Associate Specialist: How does experience with sales intelligence empower a sales professional?