2011

B2B Marketing Traction

3 of My Favorite Strategic Marketing Models

B2B Marketing Traction

Tweet. Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. I have several favorite tools and models for analyzing a client’s marketing strategy.

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10 Reasons I Am One Nanosecond Away from Deleting your Email

B2B Marketing Traction

You only have a moment to get someone’s attention when you send them an email. Why do so many emails get deleted by the recipient? There is no business or person’s name in the email From field. There is no subject line. Your subject line is irrelevant to me.

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Trending Sources

8 Social Media Marketing Ideas for Your Trade Show Exhibit

B2B Marketing Traction

Tweet. Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. View Skyline’s webinar here or view the slideshow itself.

How to Protect Your Privacy When Viewing LinkedIn Profiles

B2B Marketing Traction

Tweet. Recently a client asked a great question: “What information can individuals see when you view their profile on LinkedIn?”

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

Is Your Marketing Plan SMART?

B2B Marketing Traction

Tweet. One Page Marketing Plan. If there is one thing I’ve learned as a marketing consultant, strategic marketing plans must be SMART to be successful. I work with business owners of small to mid-size companies.

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A Business Writer Who Gets SEO is a Marketer’s Best Friend

B2B Marketing Traction

Tweet. Marketers who want to get found online have a dilemma: they need to write for the search engines and for the readers, their prospects.

B2B Marketers – Has Your Online Content Been Copied?

B2B Marketing Traction

Tweet. Marketers need to understand their rights – and how to take action – when their online content gets copied. During a discussion about copyrighted material on websites, one of my clients – an attorney – told me about a program called www.copyscape.com.

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Does LinkedIn Make Your Phone Ring?

B2B Marketing Traction

Tweet. …Or your inbox fill with inquiries? It does for me. So, if I’m getting results, why do many business people still say, “I’m on LinkedIn – now what?” ” (As a matter of fact, so many asked this question, Jason Alba wrote the book with the same name.).

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Don’t Be a Victim of “Dirty Little Secrets of Search”

B2B Marketing Traction

Tweet. Your search engine optimization (SEO) company, maybe despite claiming that their tactics are above board ( white hat tactics), tricked the system with black hat tactics that go against search engine guidelines.

What if There Were Nothing As Sure As Marketing, Death and Taxes?

B2B Marketing Traction

…and Marketing? What if marketing were regulated the way taxes are? Would the world be a different place? As another tax deadline looms I’m reminded of this question that often comes to my mind. What if marketing were regulated and legislated like taxes?

What Does Social Media Have to Do with Crossing the Chasm?

B2B Marketing Traction

I have a “strong suggestion” for you entrepreneurs, start-ups, spin-offs, R&D folks, developers, CTOs, CEOs, COOs, CMOs, PR and crisis communications peeps – well, everyone involved in getting the word out about some “new thing.” ” Connect strategically now.

B2B Marketers: It’s Time to Apply the Stockdale Paradox

B2B Marketing Traction

B2B Marketers need to confront and act on today’s brutal reality, but they must never lose faith in the end result.

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3 Key Ingredients for Business Social Media Success

B2B Marketing Traction

There are three critical success factors business owners should think about when considering investing in social media marketing. I presented these at the Los Angeles Vistage All City Conference this week, in two panel sessions called Social Media – What Business Owners Need to Know.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Why I Hate Fear-based Selling….

B2B Marketing Traction

I hate fear-based selling. You know, the kind where the seller lets you know one way or another that if you don’t buy their product or service you’re going to lose out.

How Dare You Call That Article a Whitepaper?

B2B Marketing Traction

If I see another online article masquerading as a whitepaper, I think I will scream! It is not OK to slap a few paragraphs together, upload the finished document, and invite visitors to your website to “Download Our Whitepaper.” ” It happened a few years ago.

Social Media Messages – How Many are Enough?

B2B Marketing Traction

Tweet. As a B2B Marketing Consultant, I am often asked how many messages a business should post on their social media accounts. Yesterday I was reviewing Hubspot information and saw that they recommend no more than two or three updates on Facebook each week.

Why Product Launch Plans Need to Include Social Networking

B2B Marketing Traction

Tweet. I recently provided some marketing consulting and services for a technology start-up about to launch a new product. They contacted me with little time to spare before their intended product launch at an industry event.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

What’s Wrong with Your B2B Web Site?

B2B Marketing Traction

Tweet. Have you spent money on your web site, search engine optimization (SEO), maybe even online pay per click (PPC) advertising to drive more traffic to your site? Are you getting more traffic, but no return on your investment in the form of sales revenue?

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B2B Marketers to Increase Online Content, but What Kind?

B2B Marketing Traction

Now more than ever, online content is the key to attracting and engaging qualified prospects online. According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011).

B2B Marketing Trends I’m Thankful for

B2B Marketing Traction

There are two major developments for B2B marketers I’m thankful for.

Is It Time for a B2B Marketing Audit?

B2B Marketing Traction

Tweet. In today’s economy, every dollar you spend on marketing must produce results. Are you sure that the marketing you spend money on is working? As a new year approaches, this is a perfect time for a marketing audit.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

B2B Marketing: Content Mills… …really?!

B2B Marketing Traction

I get that the blog abandonment rate is 95%! It’s haaarrrd to think of messages to Tweet! …And that you need content to improve search engine performance and attract visitors to your website. But what happens when those visitors actually read the content on your site? Definition of Mill.

Why a Facebook Company Page Makes You Less of a Dinosaur

B2B Marketing Traction

Tweet. When you create a company page on Facebook, you create an instant emotional connection with customers, prospects, employees and website visitors. Because those who spend time on Facebook either like or love the brand. And today over 750 million people spend time on Facebook.

Aging 31

Will the Real LinkedIn Search Results Please Stand Up?

B2B Marketing Traction

Tweet. In working with my clients on their presence on LinkedIn, I have found there is some confusion when evaluating how they perform in the LinkedIn search results. The reason for this is that the LinkedIn search feature defaults to what is relevant to the person searching.

Should You Blog on Your Website or a Separate Site?

B2B Marketing Traction

Tweet. As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. I’ve heard many different answers over the past few years, so I decided to research some expert opinions online.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

B2B Marketers – Do You Zee What I Zee?

B2B Marketing Traction

People’s eyes view print marketing pieces in a Z format and on-screen marketing content in an F. Why should you care?

What does B2B Marketing Have to Do with Downhill Skiing?

B2B Marketing Traction

Basing marketing plans and campaigns on intuition isn’t enough anymore.

Before You Abandon Your Social Media Accounts, Read This

B2B Marketing Traction

This blog post answers questions you may be having about social media – Why do it at all? How do I do it efficiently? There are good reasons to invest in social media, and there is a way to create a credible presence on social media without a lot of time and money.

Social Media & SEO: Are You There Yet?

B2B Marketing Traction

When will you see results from social media and SEO? When is your tweet, blog post, and video content enough? It takes time. Up to a month for Google to crawl your new site or new blog. Up to three months for social media messaging traction.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

6 Ways to Know If Your CMO for Hire Is Effective

B2B Marketing Traction

Are you a small to mid-size business that needs marketing help, but you don’t have the budget to hire a full-time, senior-level marketing executive? One option is to hire a part-time or outsource CMO to drive your marketing success.

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What Should I Spend on My Marketing Budget? Part 2

B2B Marketing Traction

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. When you budget your marketing dollars, it’s important to understand where you are in your marketing life cycle.

Don’t Let the Tail Wag the Dog in Your Marketing Plan

B2B Marketing Traction

Are you thinking of implementing the newest marketing tactics, such as social media, in your next marketing campaign? It’s important to look before you leap, and have a clear understanding of your customers and your industry when you plan your marketing.

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8 Content Ideas for Your B2B Facebook Page Posts

B2B Marketing Traction

Tweet. More businesses recognize a need to have a presence on Facebook, but a common question is, “What should we post on our Facebook wall?”

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.