Sat.Feb 04, 2012 - Fri.Feb 10, 2012

B2B Marketing Traction

5 Reasons Your B2B Website Visitors Don’t Trust You

B2B Marketing Traction

When it comes to your business-to-business website, it’s important to establish credibility and trust with site visitors. You’ve invested in search engine optimization and lots of great, relevant content so that your prospects can find you online.

How Much Should I Spend on My B2B Marketing? (Part 1)

B2B Marketing Traction

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. How much should you spend on your business-to-business (B2B) marketing budget? The answer requires a combination of science and art.

Trending Sources

Replacing “Authentic” in Social Media

Digital B2B Marketing

Authentic. You can’t turn around in the social media echo chamber without bumping into this word. The problem is, beyond the social media land of unicorns, authentic isn’t relevant.

The Single Buyer Model: A Dangerous Road Towards Competitive B2B Marketing

Tony Zambito

Building A Tribe Of Buyers ©All Rights Reserved Kenny Madden. Many B2B Marketers today are faced with the daunting tasks of connecting with buyers in new ways and using new mediums that are still in infancy.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

4 Problems Killing Thought Leadership Marketing

Digital B2B Marketing

Chris Koch shared Four Reasons to Hate Thought Leadership earlier this week. He made some great points in his call to end the use of the phrase thought leadership, but ultimately I disagree with his conclusion. We don’t need to stop using the phrase, we need to start using it right. The problem is thought leadership has become a catchall for any marketing that includes content. Unfortunately, looking back, it isn’t surprising that this happened.

The History of Marketing: An Exhaustive Timeline [INFOGRAPHIC]

Hubspot

Ever since people have had something to sell, we’ve been marketing. But the effectiveness of those marketing methods have waxed and waned over thousands of years, and as consumers and their technologies advanced at a more and more rapid pace, marketers have had to change their game.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. We’re all hungry for data. Marketers, we’re told, need to think like publishers. But which networks are most effective for spreading the content produced?

Marketers, Managers and the Parable of the Monkey Tree

Marketing Insider Group

Sometimes it seems like marketers in the trenches, marketing leaders and our agency partners are all talking different languages. We’re not on the same page… We should all be working toward the same goal of growing our businesses by meeting customer needs.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

Four reasons to hate thought leadership

Chris Koch

You may have noticed that I’ve changed the name of my blog. I’ve changed it for two reasons. First, because I’ve left ITSMA and joined SAP , where I will focus on marketing the good ideas of the many subject matter experts there. I’m going to share my experiences in helping to build an engine for developing and disseminating good ideas for SAP (with names changed to protect the innocent and guilty alike).

Taking B2B Marketing Mobile: The Pitfalls and Payback

B2B Lead Generation Blog

The Simple Template for a Thorough Content Style Guide

Hubspot

Content creation is central to your inbound marketing success, but as your volume of written content increases, inconsistencies are also bound to arise.

The Hemingway Guide to Content Marketing

Modern Marketing

by Jesse Noyes | Tweet this Ernest Hemingway is one of the best writers of all time, but a great content marketer? Sure, Hemingway wasn’t out to warm up leads or sell a product. Well, maybe books.) Still, Hemingway’s writing process reveals great tips for content marketing. Below we suggest some words of wisdom from Hemingway you can apply to your content marketing process. Don’t Over Think It. “…I

Why You Need Social Media Followers Who Won't Ever Buy

Hubspot

Which is better? 50 qualified social media followers , or 1,000 followers, many of whom will never buy from you ? The answer may surprise you. In social media, reach is of critical importance.

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The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Utilizing Linkedin to Improve SEO and Organic Visibility

Modern B2B Marketing

by Jason Miller Your company and its employees are on Linkedin, but are you optimizing their presence? I read a recent article from Search Engine Land that talked about the link between Search Engine Optimization and Linkedin.

Key to Marketing Automation Success: Process First, then Campaigns

The Point

In a phone call this week I was swapping war stories with a well-known sales and marketing consultant, who, like us, works with B2B companies to improve their return on marketing automation.

QuinStreet Buys Ziff Davis Enterprise: Is B2B Just Lead Gen Now?

Digital B2B Marketing

Although it has not been publicly announced, it appears QuinStreet has purchased Ziff Davis Enterprise , the publishers of eWeek, Baseline, CIO Insight and Channel Insider (not to be confused with Ziff Davis, the publisher of PC Magazine, or ZDNet, which is owned by CBSi). If you follow the B2B technology publishing landscape, you are almost certainly familiar with the Ziff Davis Enterprise brands. However QuinStreet may be a newer name.

The Naked Blog: Dress Up Your Words

Writing on the Web

What can you learn about blog writing and content marketing from the theater? As I’ve mentioned before, I’ve attended local theater productions, including performances on The Naked Stage. Photos courtesy Stuart Miles ).

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Interview with Ardath Albee, CEO of Marketing Interactions

ANNUITAS

We recently had the opportunity to catch-up with our good friend and B2B Marketing Strategist, Ardath Albee. Ardath is CEO of her firm, Marketing Interactions , Inc and has over 25 years of business management and marketing experience. She specializes in helping companies with complex sales utilize eMarketing strategies to generate more and better sales opportunities. In addition to being a frequent blogger and instructor, Ardath is also the author of eMarketing Strategies for the Complex Sale.

The Enterprise’s $5.3 Billion Endorsement of the Cloud

Modern Marketing

by Joe Payne | Tweet this If there was any remaining debate on whether cloud computing is here to stay, it was squashed today. Earlier Oracle announced it would buy Taleo, which makes talent management software in the cloud, for $1.9 billion. To put that in perspective, Oracle is spending 136 times Taleo’s earnings before tax, interest, depreciation and amortization. There’s been a flurry of similar acquisitions among large enterprise players in the past three months.

Email Summit: What’s the best lead generation tactic? All of them

B2B Lead Generation Blog

Tweet That’s the word from our own Brian Carroll, who made that proclamation in an interview at the MarketingSherpa Email Summit this week. Paradoxically, this is why it’s critical to be strategic. He explains there’s a lot of ways to acquire leads, but there’s no determining which ones work best without testing. But what compounds the situation is that marketers don’t have the time or resources to test every potential tactic.

Taste-as-you-go during social media marketing prep

Biznology

I volunteer as sous chef at a Washington, DC , homeless kitchen. They serve fresh, organic dinners to folks who really need a healthy meal. Miriam’s Kitchen treats everyone who dines there as respected and honored guests.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Social Media – Can It Be Used to Generate Leads and Revenue?

Great B2B Marketing

In the past few months, I’ve seen a number of interesting articles, blog posts and LinkedIn discussions lately that explore the question of whether social media is a good vehicle to generate leads and revenue. Some people say it is worthless as a lead generation tool and others say it works great. Some of these prognosticators are highly biased (e.g. social media agencies) and others have actual experience.

How to Attract the RIGHT Social Media Followers for Your Business

Hubspot

The benefits of an extensive social reach are clear, but how do you attract the right followers for your company? As with most inbound marketing, relevancy can make or break the effectiveness of your strategy.

Measure Your Social Media ROI with Google Analytics Part 3: Advanced Segments

EMagine B2B Blog

In the first two parts to this series, we looked at how Campaign Tagging and Advanced Segments help to measure the ROI of your Social Media Campaigns. This week we look at Profile Filters. Profile Filters Traffic Filters let you to refine your social traffic data before it even reaches your reports. Filters change how [.]. B2B Web Strategy Google Analytics

A Marketer's Complete Guide to Launching Mobile Apps

Hubspot

According to former CEO of AppVee and AndroidApps Alex Ahlund , the average cost to develop a mobile app is $6,453 -- and the cost can skyrocket to as much as $150,000 depending on the complexity of the app.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Neuroscience Makes Strong Case for Engagement, Personalization in Marketing

Hubspot

Recently, Facebook sponsored a study run by NeuroFocus -- found via Search Engine Land -- intended to quantitatively determine how people respond to websites and website ads.

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Before & After: The Optimization of a Flawed Landing Page

Hubspot

Marketers talk a lot about advanced techniques for working with their leads: lead flow, lead management , lead nurturing. But all of that is meaningless without consistent lead generation, and landing pages are the strongest tools in a marketer's arsenal to meet that looming monthly lead goal.

Why User-Generated Content Is More Important Than You Think

Hubspot

A certain group of consumers has been gaining attention from marketers recently, because of the strong role they play in the purchasing decision; these power purchasers are known as Generation Y.

Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011

Customer Experience Matrix

Last week's post took a horse race approach to data from our newly available B2B Marketing Automation Vendor Selection Tool (VEST): who’s ahead, who’s behind, and who is coming on strong. But that’s more important to industry insiders than the marketers who actually use these systems. Real marketers care about what the systems can do. The VEST survey, covering nearly 200 items per vendor, answers that question in glorious detail.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

How to Score Your Leads So Sales Works the Hottest Prospects

Hubspot

The good news about inbound marketing is that it can help you attract high volumes of leads. The challenge then becomes, how do you separate the good, quality leads from the people who are just starting to look around? That’s where lead management , and specifically, lead scoring comes in.

Blogging Trumps Traditional Advertising in ROI Head-to-Head (Case Study)

Hubspot

As a follow up to last week's post about things a marketer could buy with a Super Bowl ad budget , we wanted to share this real life story of a Super Bowl ad buyer's remorse. This week, we discovered that a HubSpot customer ran commercials for his business during last weekend's Super Bowl.

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Gut Feeling or Analytics – which is better?

Buzz Marketing for Technology

So I was talking with a CMO buddy of mine the other day over dinner and this topic came up. Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on.

Desktop Saturday

B2B Memes

Mesquite Dunes, Death Valley, CA. I don’t claim to be much good at photography, but it’s one of my more diverting hobbies. Last month whilst in Death Valley on holiday, I crawled out of bed well before dawn in order to catch sunrise at the Mesquite Dunes. I was not alone.

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.