Sat.Jul 04, 2009 - Fri.Jul 10, 2009

B2B Marketing Traction

How to Choose a Web Development Company

B2B Marketing Traction

A friend who is starting a new company contacted me recently for a referral to a web development company that could create a great web site but not break the bank. Choosing a web development company is difficult for most businesses

Inbound & Outbound Marketing Mix - Poll Results

Smashmouth Marketing

Last week we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - what is your mix for lead gen? Mostly Inbound. Mostly Outbound. Both Equally Inbound Only. Outbound Only. The complete results were published today on the DemandGen Reports site.

Trending Sources

Inbound & Outbound Marketing - What is Your Mix?

Smashmouth Marketing

There have been a number of studies published about what marketing departments are spending budget on. We are looking at more of a granular study. What do people spend on Inbound Marketing and what do they spend on Outbound Marketing. We'll followup with a blog article discussing the results.


5 Things You Can Do On Vacation If You Can't Get Work Out Of Your Mind

Smashmouth Marketing

My vacation read was The Historian by Elizabeth Kostova - an incredibly told story of Dracula from both an historical perspective, a thriller, and a biographical twist.


The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

It's time for digital de-tox

grow - Practical Marketing Solutions

Smoky Mountains National Park -- The site of my digital de-toxification! Yesterday I commented on the increasing time commitments and frustrations of social media maintenance.

Social media exhaustion

grow - Practical Marketing Solutions

I take my first sip of fresh-brewed coffee and sit down in front of my computer for my 15 minutes of morning social media updating. Blog reader. Let’s see what happened over the weekend … 328 new relevant articles. Where to even begin? I don’t. On to Blogger.

The Difference Between Drip Marketing and Closed Loop Marketing

Modern B2B Marketing

These terms, often used interchangeably, are different approaches to how you nurture your prospects.    While they often imply use of email and online marketing, they have been used to improve the success of marketing efforts long before today’s marketing technologies were available.

How old-school data capture is poisoning marketing and what to do about it

Chris Koch

As social media becomes more prevalent in marketing, we’re going to have to rethink how we gather information from prospects. We’re starting to see social media have a positive impact on driving traffic to websites and on lead generation. In our recent Web 2.0 survey, (all ITSMA clients can download this executive summary ), we found that “increased web traffic&# was the most frequently cited benefit of Web 2.0 efforts so far (by 67% of respondents).

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Demand Generation Blogs Continued


In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. Of course, there were many great blogs that I forgot to include, so here are the remaining ones! B2B Marketing Zone. This is more of a meta-blog, aggregating a large number of B2B blogs, including this blog.


Lyzasoft White Paper Looks at Coordinating Business Analysts and IT

Customer Experience Matrix

Summary: a new white paper says business analysts gather data with little help from IT. I'm not so sure, but agree that collaboration tools like Lyza Commons can help both groups cooperate. Analytical software vendor Lyzasoft has just published a white paper by data warehouse guru Dr. Barry Devlin on how business analysts and IT can work together. Click to download Collaborative Analytics: Sharing and Harvesting Analytic Insights across the Business.)

ParAccel Toots Its Horn and Revs Its Database Engine

Customer Experience Matrix

Summary: Over the past year, columnar analytical database vendor ParAccel has methodically proven its claims about speed, scalability and easy deployment. Now it's looking to grow fast. When I first wrote about analytical database vendor ParAccel in a February 2008 post , it was one of several barely distinguishable vendors offering massively parallel, SQL-compatible columnar databases.

Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Pardot and (perhaps) look particularly strong. But Eloqua , Silverpop and Marketo remain industry leaders. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors. You can see that post here.

Marketing Automation Introduction


Many posts on this blog are fairly in-depth, so it was fun to write an introduction to Marketing Automation on the blog. For easy digestion, I split up the marketing automation process in four steps: Getting more visitors to your website. Get more visitors to register. Lead nurturing and scoring. Marketing & Sales Collaboration. In addition to the overview article that I linked to above, I’ve written one post for each step. Those will be published this week and next week.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

LucidEra's Failure: More Evidence that Marketers Won't Pay for Measurement

Customer Experience Matrix

I’m just catching up with what happened while I was on vacation these past two weeks. One piece of news is the demise of LucidEra , which this blog profiled almost exactly one year ago. According to , the company said it shut down because it couldn’t raise new funds or find a buyer. There has been some learned discussion of the causes of LucidEra’s collapse on Timo Elliot’s BI Questions Blog. Much seems to focus on the apparent operating costs.

Twitter and B2B: don't be fooled by the silent majority


Apparently, 90% of Twitter traffic is created by just 10% of users. This fact, according to the widely quoted recent report by Harvard Business School , "implies that Twitter resembles more of a one-way, one-to-many publishing service than a two-way, peer-to-peer communication network".

copywriting that sells: powerful copy is easier than you think

The Effective Marketer

writing great copy is easy. writing powerful, attention grabbing copy that will help you sell is another story. i usually. copywriting that sells. this is your goal. overcomplicate, think too much, duplicate sentences without realizing


Put one in the loser column for Mashable

grow - Practical Marketing Solutions

Yesterday there was an article on Mashable that just makes me angry. Under the title "What Click-Through Rate Can You Expect From Twitter?," Darren Barefoot uses a survey sample of 60 people WHO FOLLOW HIM to extrapolate that you can reasonably expect a click-through rate of 2.8%. Forget confounding factors like spammers among your followers, re-tweeting, time of day, or the fact that the finale of "Lost" was on TV, if you have an eighth-grade education you would know this study is HOOOEY.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Six steps to help create your universal lead definition

B2B Lead Generation Blog

I’m amazed that 90% of the companies I’ve talked with over the last six months lack a clear definition of a sales lead really is – that is their sales and marketing departments don’t agree on a universal lead definition. By not asking and answering a few critical questions, these teams are working inefficiently, wasting time and money, and in effect, crippling the bottom line. Teamwork is the only way organizations can achieve maximum ROI.

On Lead Qualification: Turning Web Inquiries into Viable Sales Leads

B2B Lead Generation Blog

A common lead generation practice using B2B inbound marketing includes offering whitepapers, demos, trial software, or other content assets in exchange for registration information. The problem is that many marketers immediately turn these form registrations (aka web inquiries) over to the sales team as "leads." " I’ve already written about why lead quality should be emphasized over quantity.

Associations Social Media Opportunity


This morning I had one of those wonderful social networking moments. I received a note that I had been accepted into the smchat ning group - a group that meets once a month for chats. I joined last week’s chat and thus signed up to the ning group. When I visited this morning, I saw that they also had a LinkedIn group, so I joined that as well. This is a great way to get a better handle on who was in the group. The second person who’s profile I looked at was Deirdre Reid.

B2B DIY Media Buying, or Use A Pro?

B2B Marketing Savvy

Other Popular Posts: Creative Briefs- Why/When? Trends/Factoids ScoopDog’s Blog Home Page Email Scoop: For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed. Media Buying: DIY (Or Not?)

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Strategic Guy: Three Phases of Social Media Maturation

delicious b2bmarketing

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle.

Everything You Need to Know About Twitter You Learned from Grandma


A traditional grandmother that is, not a tech-savvy one. If you have or know a mother, grandmother or great grandmother who grew up in the first part of the last century, chances are she's passed along some folk wisdom about good old-fashioned manners.

Best of 2008: SEO Guidance, Part 4


Where can you find the best SEO tools and resources (I mean, other than here)? Looking for a concise explanation of the different types of redirects? What are some of the best tools and techniques for competitive SEO research?

In the Age of Social Media Brands Would Do Well to Take Every Complaint Seriously


Should you care if some irate client complains on Twitter that he wasn’t happy with your service? After all he only has a few followers. Most people look askance when you ask them if they blog, or tweet. What’s a.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Twitter - Content - Social Media - B2B Marketing Best Of June

B2B Marketing Zone Posts

B2B Marketing Hot List. June 2009. You can subscribe to receive the best from around the web on B2B Marketing by visiting the B2B Marketing Zone and subscribing to the Best Of. Top Posts. The following are the top posts from featured sources based on social signals. 7 Tips on how B2B marketers can leverage social media - B2B Lead Generation Blog , June 29, 2009. Socialize B2B Customer Advocacy - Marketing Interactions , June 25, 2009.

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