Sat.Apr 22, 2017 - Fri.Apr 28, 2017

B2B Marketing Traction

Trending Sources

This Week in Content Marketing: Yes, Apple Will Buy Disney (Someday)

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, we discuss the rumor spreading through Wall Street that Apple will buy Disney.

It’s Time For Marketing That Matters

B2B Marketing Insider

We live in a time of tremendous innovation, massive disruption, and constant change. Our customers are rewriting the rules on how they engage with brands, media, content, and each other. As marketers, we need to rethink the way we reach our target audience.

Rules 23

8 How-To Videos We Love (and Why)

Hubspot

Have you ever learned how to do something with the help of an internet search? The answer is most likely a resounding “yes.” Most recently, I taught myself how to fold a fitted sheet with a helpful video from homemaker extraordinaire and friend of Snoop Dogg Martha Stewart.

Hey Drift! You Forgot About Video!

Vidyard

Here at Vidyard we’re big fans of Drift – we use it ourselves, and you have probably seen a hello message from one of our many Vidyard Concierges offering to give you a hand.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

5 Ways to Build a Highly-Engaged Email List

B2B Marketing Insider

An email list with relevant, high-quality contacts is a company’s best asset. While there are many online and offline techniques to build an email list, it’s a marketer’s job to ensure that your list remains relevant and up-to-date to reduce database decay.

Global Marketing Anatomy: It Takes a Delicate Design to Make Content Shine

Content Standard

While your responsibilities might only pertain to stateside matters, there’s still something so sweet about working in a worldwide organization, knowing your products can bring a smile to someone of the other side of the planet, all without a huge global marketing output.

Separating marketing technology fact from fiction at #MarTech in 2 weeks

chiefmartech

We’re now only two weeks away from the MarTech conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists.

30 fascinating facts about organic vs paid social media

Biznology

Organic vs paid social media. Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s page.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Expert Interview Series: Amina Waters of Pusher on Improving Customers App Experiences in Real Time

Reachforce

Amina Waters is Head of Marketing at Pusher, the leader in realtime technologies and developer tools. We recently checked in with Amina to learn more about what businesses should be doing to create more effective apps more efficiently.

How to Effectively Manage Your Contacts List

PureB2B

We all know that email marketing isn’t dead. But before sending a single email, businesses need to understand the importance of segmenting email contact lists. Yes, segmentation can be tedious but consider this, DMA says that 77% of email marketing ROI came from segmented, targeted, and triggered campaigns. Furthermore, MailChimp reports that email opens and unique opens of segmented campaigns were 14.31% higher than non-segmented campaigns.

Need an Edge? Do A Content Marketing Competitive Analysis

Act-On

“Business is competitive.” No kidding, right? And so is marketing. Content marketing, in particular, is ferociously competitive. Just consider the graphic below. It shows how many pieces of content are created every minute of every single day. That’s what your content is competing with.