Sat.Jul 22, 2017 - Fri.Jul 28, 2017

B2B Marketing Traction

What happens to your marketing effort when Google search goes away?

grow - Practical Marketing Solutions

By Mark Schaefer. Google search goes away? You might think this title is ridiculous. Maybe even sensational. But traditional web search is changing dramatically and it’s a real concern for marketers and traditional SEO.

Google 100

Don’t Review Your Employer on Glassdoor Until You Read This!

grow - Practical Marketing Solutions

By Kerry Gorgone, {grow} Contributing Columnist. Unless you know someone at a company that’s hiring, it can be difficult to know what it’s actually like to work there.

57

Trending Sources

Stuck on words: how can marketing connect with customers better?

B2B Lead Generation Blog

How can marketers better connect with people we hope will become our customers? Over the past year, I’ve been researching why there’s such a disconnect between marketing and customers so I can understand how to bridge that gap. Because right now, the trust gap between marketers and customers has never been wider. For example, this recent Gallup Poll shows that confidence in the honesty and ethics of marketers and sellers isn’t much higher than Members of Congress.

Words 83

Finding your place on the web, when it seems so crowded out here

grow - Practical Marketing Solutions

By Mark Schaefer. One of the things I have written a lot about is the concept of the “saturated niche.” ” The idea is that before you go headlong into any sort of content marketing strategy, you should assess the current competition to determine your best opportunities to maneuver.

25 Content Marketing Questions Answered

Featuring LinkedIn's Jason Miller & Curata's Pawan Deshpande

Too many messaging systems creates personal confusion

grow - Practical Marketing Solutions

By Mark Schaefer. Over the past three weeks, I’ve unintentionally disappointed three different individuals because I missed an appointment. I am a very reliable person so this upsets me and I wanted to get to the bottom of the problem … what’s going on here?

36

Email Copywriting: Drive Action at Every Opportunity

The Point

Sales experts preach the value of “asking for the sale.” Don’t assume that your customer will buy when the time is right. Make the time now. The same rule applies to demand generation creative and to email copywriting in particular.

Email 38

How to Ramp Up Your B2B Sales Lead Generation with Social Media

B2B Marketing Insider

Social media is no longer just a fun, helpful supplement to a marketing mix. For many companies, it has become the primary vehicle for customer engagement. In fact, a report by LinkedIn found that 90% top performing sales representatives incorporate social media into their tactics. Using the right tools and data, you can find compelling […]. The post How to Ramp Up Your B2B Sales Lead Generation with Social Media appeared first on Marketing Insider Group. Demand Generation

User-Generated Content Can Happen in B2B Marketing Strategy

Content Standard

It’s been a long Friday for Sarah. She’s worked all week to crank out two articles and a video for her B2B software brand. Now that everything is queued up to publish on Monday, she can finally relax. But on the drive home, something keeps nagging at her.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

Don't Let A Good Word Go To Waste

Modern Marketing

Transformation has become just a word. Does that seem like an odd thing to say? How can I say that, given all the excitement, the passion, the intensity of discussion running through the business world regarding strategies for digital transformation?

Words 56

Is marketing technology entering a post-platform era?

chiefmartech

One of the points I raised when we released the 2017 marketing technology landscape was that “the platformization of marketing technology” was now fully underway. Heterogeneous marketing stacks have become the norm.

API 38

How We Grew Our Organic Traffic 120% in 5 Months with 4 Simple Steps

Hubspot

As a B2B texting software, one of our main goals at Text Request is maximizing value, both for ourselves and our users. That's what led us to focusing on organic traffic. Billions of people are looking for answers or solutions to their questions or problems, and we're trying to add value.

An Introduction to Educational Content for B2B Healthcare Marketing

Content Standard

Creating productive educational content requires measured, intentional steps, but panic is strangely common in the world of B2B healthcare marketing. I don’t mean the organized and purposeful rush of an ER that might just be perceived as panic.

31

AI and Big Data Are Changing Our Attention Spans

Hubspot

What catches your attention? The business of answering that question attracts hundreds of billions of dollars every year. As long as there have been things to buy, there's been a market for human attention.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

“Tilt” Your Way to Grab Your Audience’s Attention

Type A Communications

July 27, 2017 by Chuck Frey In the classic Spanish novel The Ingenious Gentleman Don Quixote of La Mancha by Miguel de Cervantes Saavedra, a nobleman becomes so enamored with. read more.

The Facebook Sharing Debugger is an essential content marketing tool

Biznology

Facebook is pretty good at making everything you share look pretty good all on its own — until it doesn’t. What then?

From Tattoos To Testimonials: How Cisco Energized Over 700 European Brand Advocates (In Just 4 Months)

Influitive b2b

In 2016, Cristina Melluzzi, Head of Customer Advocacy EMEAR at Cisco, was facing something lots of B2B companies can relate to: having an internal fire drill every time Cisco needed customers for references, speaking opportunities, analyst interviews, and case studies. Cisco had a traditional reference program with around 100 European customers that sales and marketing.

The End of Net Neutrality: Should Marketers Be Worried?

Content Standard

With companies like Google and Netflix shouting the loudest about the threat of ending net neutrality, it’s easy to assume that the issue at hand is one that primarily affects large companies.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

4 Tips for Creating a Top-Notch Sales Enablement Strategy

Vidyard

Ensuring reps have the tools and collateral they need to be successful is hard — especially for leaders in high-growth companies, where scaling creates a constantly evolving environment.

Video 43

Augmented Reality After Pokémon Go: Has This Immersive Technology Lost Its Momentum?

Content Standard

Earlier this month, Pokémon Go celebrated its one-year anniversary with a special in-app event that includes new features, rare limited-edition Pokémon, and other exclusive offers.

Cost 31

Stop Annoying Your Buyers: 3 Tips for Account-Based Sales Calls

Akoonu

It takes a thick-skinned sales rep to make hundreds of calls knowing most will go unanswered and those that do connect, lead to rejection. These poor cold callers are dialing, over and over, until they hit the jackpot: someone who will listen to their stock sales pitch.

26

50+ Essential WordPress Website Maintenance Tips [Infographic]

Webbiquity

Guest post by Sudhir Bhushan. Building a website has become a relatively easy job, thanks to the wonderful CMS that is WordPress. You could use something else…but why?).

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Increase Customer Satisfaction and Reduce Support Load with Video

Vidyard

Your customer expectations are changing. They’re demanding the highest engagement from your customer support team as possible. Hi, my name is Craig Stoss.

35

Using Digital Industrial Marketing for Reaching Younger Engineers

Industrial Marketing Today

Digital industrial marketing is the norm these days, not because it is fashionable but because that’s how industrial buyers now prefer to interact with their suppliers. I’m sure you are aware of the fact that the industrial buy cycle is made up of four stages.

24

Will 360 Video Marketing Finally Take Off in 2017?

Content Standard

Video just keeps getting better. Endlessly looping gifs delight and entertain. Stickers and text, now easy to add to video via social media, bring short vignettes to life. And now, 360 video is poised to further immerse us in an interactive environment.

HTML or Text Emails: Which is Better?

Modern B2B Marketing

It may not seem like it, but email marketers have a nerve-wracking job. How’d you like to pour your heart and soul into email copy, send it to 500,000 people and then see that nobody opened or clicked it? Believe me, when I say this, it (pause for emphasis) hurts.

22

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Content and the Knowledge Economy

Modern B2B Marketing

The term ‘knowledge economy’ was coined and used sneeringly as a term to denote the monetization of education. In reality, the knowledge economy is so much more, and it is something many marketers can capitalize upon to drive growth for their business and better serve their customers.

Why Demand Generation Requires a Strategic Mindset

B2B Marketing Insider

Demand generation is complex. 7,000-piece jigsaw puzzle complex. This dynamism is the root of demand gen’s power, as well as the seeds of its downfall. When marketers don’t get the whole puzzle to fit together, the result is a jumbled mess of marketing tactics rather than the masterpiece you get when every piece works in […]. The post Why Demand Generation Requires a Strategic Mindset appeared first on Marketing Insider Group. Demand Generation

How human creativity plays a role in AI

Act-On

Learn how Artificial intelligence may play a role in support, but how Marketing and Sales should remain focused on building meaningful relationships. Marketing Strategy ai artificial intelligence creativity

The Ultimate Guide for Creating Powerful Landing Pages for Your Brand

B2B Marketing Insider

You need effective landing pages that convert as much as you need a worthwhile product or service. Without a great landing page, all your brilliant inbound work is generating website traffic for potential future buyers to visit, poke around, and leave. If you don’t want your hard earned web traffic to slip through your fingers […]. The post The Ultimate Guide for Creating Powerful Landing Pages for Your Brand appeared first on Marketing Insider Group. Content Marketing

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

What do marketing orgs look like in the martech age? Let’s find out

chiefmartech

I know, you get asked to participate in a ton of surveys. You’re super busy, and most of the time, the results of these studies are of dubious value to your actual work. So it’s easy to pass on taking them.

20

AI in Marketing: 10 Early Use Cases

Hubspot

Just a short while ago, robots were the stuff of fiction. Sure, artificially intelligent beings graced movie screens and the pages of novels, but the robot revolution hadn't arrived yet. Maybe in another few decades, along with flying cars.

Oh Snap, We Won a CODiE! SnapApp Wins Best Content Marketing Solution

SnapApp

. It’s a big day for SnapApp – last night, we learned that we won the SIIA CODiE Award for Best Content Marketing Solution! . You like us. You really like us. . . It’s a huge honor to be named among the winners.

Class 31

LeanData Builds on Growing Momentum, Announces Additions to Executive Team

LeanData

SUNNYVALE, Calif. , July 25, 2017 /PRNewswire/ — LeanData , the leader in lead management, is announcing the addition of three senior-level executives as the innovative startup takes advantage of growing momentum and prepares for the next stage of its rapid expansion. Joining the LeanData team are: Chief Revenue Officer Mike D’Onofrio , who is responsible for the Go-To-Market strategy including new business sales, business development and customer success.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results