January, 2012

B2B Marketing Traction

Trending Sources

4 Ways B2B Marketers Can Benefit from Pinterest

B2B Marketing Traction

Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” ” Pinterest is a social media site that allows members to create boards for images that they like.

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14 Do’s and Don’ts of Marketing One Sheets

B2B Marketing Traction

Over the years I’ve assembled a book of sample one sheets that I use to review with clients. With these 1-sheet samples I’ve been able to point out some of the “Do’s” and “Don’ts” of creating marketing one-pagers.

B2B CMOs – Get Out of Your Silo and Lead

B2B Marketing Traction

B2B CMOs must break out of the marketing silo (ivory tower?) and lead , among other things. The way people buy has changed forever. That means new roles and challenges for CMOs.

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4 Reasons to Get Recommendations on LinkedIn First

B2B Marketing Traction

Ask your customers for testimonials and recommendations on LinkedIn first. Then you can repurpose them for your print pieces such as one sheets and for your website. In my opinion there is little reason to ask for testimonials outside of LinkedIn.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

9 Must-Have Basic Business Blog Features

B2B Marketing Traction

If you’re just getting started in blogging, it’s not easy to know the basic features you need to include in your blog. There is a lot of information on the Internet about how to blog and about blog features. This post is designed as a checklist for those of you getting started.

B2B Marketers Don’t Get Left Behind

B2B Marketing Traction

There are several trends bubbling up to the top for B2B Marketing right now. If you’re not addressing or implementing them in the near future, you could get left behind by your buyers and your competition. Online content is more important than ever in getting found on the Internet.

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B2B Marketing: Why Competition Doesn’t Matter

B2B Marketing Traction

Lead, follow or get out of the way. When it comes to your competition, if you’re spending too much time and energy watching the competition, you’re just following them. Or, at best, you’re looking laterally at business opportunities in an attempt to keep up.

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Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. Multiple articles point to brand pages as the solution.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever.

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Predictive Buyer Modeling Is Changing the Future of B2B

Tony Zambito

Image via Wikipedia. I would not be surprised today if a group of B2B executives said they were using fortune tellers to peer into a crystal ball to make predictions about the future. The fast pace of change makes the crystal ball of how buyers will behave in the future enveloped in a hazy fog.

Pinterest drives enormous blog and business success

grow - Practical Marketing Solutions

Guest Post by {grow} community member Lauren Schaefer. This is Kate. She’s a hairstylist, jewelry maker, and all-around crafter based in North Carolina. Kate started her blog ( thesmallthingsblog.com ) exactly one year ago.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative.

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Why are America’s fastest-growing companies killing their blogs?

grow - Practical Marketing Solutions

Are America’s fastest-growing companies shifting away from blogging as a primary social media platform? ”Maybe” could be a conclusion based on new research examining the INC 500 from The Center for Marketing Research at the University of Massachusetts.

How B2B Leaders Are Understanding Buyers Better With Behavioral Buyergraphics

Tony Zambito

B2B Buying Process Today © All rights reserved by Kenny Madden. In the business-to-business world, the quest to connect with decision-makers has been and most likely will continue to be the main challenge confronting B2B leaders.

7 reasons every job-seeker needs to blog

grow - Practical Marketing Solutions

Have you ever considered the ways a blog can help you get a job? I meet a lot of young people entering the work force and I always recommend blogging as a way to get ahead … in almost any career. Here’s why: 1) Show what you’re made of.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Forget demographics. It’s all about the socialgraphics

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow} Columnist. Traditionally, marketers have researched their customers’ demographics to have a clear idea of their age, gender, income, location, and other traits.

This is why you’re not Seth Godin.

grow - Practical Marketing Solutions

Seth Godin is an insanely successful entrepreneur, marketing author and speaker. Is his social media model of broadcasting without engagement scalable for you too? I recently received this inquiry from a friend: I launched a new blog on Sunday.

Free eBook: How Buyer Trends Are Impacting the Future of Business Thinking

Tony Zambito

Image via Wikipedia. Recently, I embarked on a series of articles related to buyer trends and how they are changing conventional business thinking as we know it. These series of articles, referenced as Buyerology Trends, highlighted 7 areas of where buyer trends are challenging conventional thinking.

20 of the World’s Wittiest Twitter Bios

grow - Practical Marketing Solutions

I know you LOVE these funny Twitter bios. Yes, they’re real and they’re fabulous. Here we go! organising. Let me bitch at you every day until you sort your shit out. Newtoblogging. Maybe I should rethink this, when I spelled it Blooging at first. danecook. When I tweet, I tweet to kill.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Is New Google like the New Coke?

grow - Practical Marketing Solutions

A guest post by {grow} community member Helen Brown. Let me tell you a story: Back in the 1980s there was a brand war, and it was a big deal at the time. Named the Cola Wars, it was a knock-down, drag-out fight to decide which of the two mega brands of cola was better, Coke or Pepsi.

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8 Great Marketing Infographics To Inspire Your 2012 Objectives

B2B Marketing Insider

It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. And if you are trying to drive positive change in your organization, sometimes a picture is better than a thousand powerpoint decks.

7 Things Marketers Should Stop Doing Today

B2B Marketing Insider

It’s that time of year when a lot of folks like to make resolutions. New beginnings and all that. Well I’m not gonna take the conventional path here. I mean if you want to lose weight, the steps are pretty simple, right? Exercise every day, weigh yourself once a week, count your calories.

It’s time to evolve the social media mindset

grow - Practical Marketing Solutions

By “Social Steve” Goldner, Contributing {grow} Columnist. It’s time to bring social media marketing to an end. I do not make this statement lightly. In fact it is pretty humbling. How do you think I, SocialSteve, feel about telling you about the end of social?

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Are you ready for Return On Influence?

grow - Practical Marketing Solutions

We are on the cusp of a marketing revolution. And it is being led by YOU. Dozens of companies like Klout are slicing, dicing, and dissecting the billions of bits of information published on social media sites such as Twitter and Facebook each day and grading your ability to create buzz.

The Six Stages of Emotional Branding

grow - Practical Marketing Solutions

By Contributing {grow} Columnist “Social Steve” Goldner. Creating an emotional connection between customers and a brand is probably the Holy Grail of marketing. Most often, brands strive for this by being the pinnacle of something and then reinforcing that position at every touchpoint.

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Infographic: A History of Disruptions in B2B Marketing

Modern Marketing

by Joe Chernov | Tweet this “We’re gonna change the world” has become the battle cry for many tech startups. When you’re bootstrapping a company against all mathematical odds, the only thing better than ambition is wild ambition. But let’s face it: very few companies actually change the world.

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5 Ways New Buyer Behaviors Are Impacting B2B Sales

Tony Zambito

For many in B2B sales, from senior leaders to sales representatives, it may be a discouraging time. If you follow conventional and social media closely, the storied demise of sales has been told many times.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years.

The Top-5 B2B Marketing Trends for 2012

Everything Technology Marketing

Happy New Year! It is time again for our annual B2B Marketing "predictions". As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012.

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Nine Simple Tactics to Drive a Higher Return on Trade Show Investment

B2B Lead Generation Blog

Tweet In his most recent post , Dave Green pointed out how marketers invest most of their budget on trade shows even though it ranks fourth in effectiveness. He went on to explain how to get a better return on your trade-show investment through lead scoring.

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Peering deeply into the soul of creativity

grow - Practical Marketing Solutions

Can you guess the subject of this photo? This is a predawn picture of Australia’s Lake Eyre salt flat taken by the extraordinary photographer Murray Fredericks.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.