Wed.Dec 28, 2011

B2B Marketing Traction

Trending Sources

Four reasons why I finally like Triberr

grow - Practical Marketing Solutions

For the past six months I have given Triberr a whirl and it has been quite a drama. Triberr is a new platform that bands together like-minded bloggers who support each other by tweeting worthy posts. I’ve participated in a limited way because up until now, the application was misguided, political and melodramatic. The first problem was auto-tweeting. Not just auto-tweeting, but an expectation or even a REQUIREMENT for auto-tweeting other tribe-member posts.

B2B Marketing Insider Top Posts Of 2011

B2B Marketing Insider

I’m not sure why we are obsessed with lists at the end of each year. I know I am fully immersed in reading about the best songs, books, movies, tweets, blogs, etc.

Capturing the essence of a brand on video via Web Ink Now

Content Marketing Today

Via Scoop.it – Content Marketing Now. Written by David Meerman Scott. One of my favorite videos is HP Invent, which was co-created by Tom Wrigglesworth. I’ve shown this video at many of my speaking gigs because it beautifully captures what HP Workstations are about.

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4 Ways Google+ Hangouts Can Increase B2B Productivity

Modern B2B Marketing

by Jason Miller I have been using Hangouts on Google+ for several weeks and I am seriously blown away with the recently added functionality. If you are not familiar with Hangouts , it’s a feature within Google+ that allows for live group chats with webcam support.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

INFOGRAPHIC: Social Media in Small Business

Client Bridge

From OfficeArrow, here's an infographic based on their survey of how small businesses use social media, and their opinions about its effect. View Original Article

16 Quick Ways to Squeeze More ROI From Your Blog

Sazbean

You’re a dedicated inbound marketer putting already strapped time and resources into creating content for your blog on a regular basis. And you deserve to get as much return as possible on that investment. But did you know there are some things you can do on top of creating remarkable content that will make those blog posts work even harder for you?

15 Fluff-Free Ways to Step Up Your Social Media Game

Hubspot

Marketers are really starting to understand the impact social media can have on their businesses. A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. The reason for this shift?

Jeff Ogden, Guest Host of Mad Marketing TV, to Interview Bestselling Author, Marketing Authority and Sometime Cowboy, Jeffrey Hayzlett During Special 2012 Kick-Off show

Fearless Competitor

Mad Marketing TV – the weekly web–based marketing show, announces special 2012 kickoff show January 5th at 12:00 PM ET. Jeffrey Hayzlett. I’m a huge fan of Mad Marketing TVSteve Gershik, 28marketing.com.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Happy 6th Birthday, Fearless Competitor!

Fearless Competitor

Six years ago today, we posted the very first article on this company blog. December 28, 2005. In fact, this blog started long before the now booming B2B marketing company Find New Customers was founded in 2009. You can read the first post by using the link at the bottom of this post.

28 Simple Marketing Tests to Launch in 2012

Hubspot

When you hear about A/B testing, it's often generically associated with testing landing pages. But what exactly can you test on the landing page ? Tons of things.) And can A/B testing extend beyond landing pages to other areas of your marketing? (It It totally can.)

5 Savvy Ways to Segment Your Marketing Emails

Hubspot

Relevancy is becoming more and more central to today's marketing strategy, and buyers have come to expect personalization in their communications. According to a study by MarketingSherpa , 4 out of 10 subscribers reported that they've marked emails as spam simply because they were irrelevant.

Experience is Everything

Manhattan Marketing Maven

Every so often you have an encounter with a brand that reminds you how little marketers think about customer touch points and how difficult it is to control and shape the customer experience.    In an era where each and every customer touch can poison a relationship and where any customer can instantly become a viral critic, its surprising how badly brands are prepared to deal with everyday issues.    Consider two recent examples. 

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

6 Cork-Popping eCards to Ring in the New Year #HoHoHubSpot

Hubspot

It’s hard to believe it, but 2011 is coming to an end. I know.it’s ’s sad. You'll never be able to experience Rebecca Black’s "Friday" for the first time again, the Kim Kardashian wedding and divorce has come and gone, and Charlie Sheen is thankfully done winning.

Beyond the Basics: 5 Free Tools to Help Measure Your Social ROI

SnapApp

For brands launching a Facebook, G+ , or Twitter presence for the first time, the value of social media can be tough to gauge. Business leaders, managers, and publishers know that customer engagement is a valuable marketing metric; however, the concept can be less than straightforward to quantify, even with powerful reporting platforms like Google Analytics and Webmaster Tools.

2012 Social Media’s Adolescence

Marketing Edge

Time 16:24 Just like a 1960s father complaining about his teenage daughter being on the telephone constantly, social media is entering into its adolescent phase with some growing up to do. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 16:24 Just like a 1960s father complaining about his teenage daughter being on the telephone constantly, social media is entering into its adolescent phase with some growing up to do.

2012 Social Media’s Adolescence

Marketing Edge

Time 16:24 Just like a 1960s father complaining about his teenage daughter being on the telephone constantly, social media is entering into its adolescent phase with some growing up to do. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. marketing social media social media productivity social media time management social media time suck

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

eGuide on building the perfect marketing mix

Tomorrow People

Is your marketing mix up to the mark? Is your marketing mix achieving everything you want it to? Recent research suggests that companies using social media or “collaborative Web 2.0 technologies” achieve higher profits (Source: McKinsey). So, are you one of the companies missing out on a better marketing ROI by neglecting or misusing social media and other technologies? Here are two ways to get a marketing mix that makes for better results: Get closer to customers with social media.