Tue.Mar 01, 2011

B2B Marketing Traction

Paul Dunay joins Networked Insights as the CMO

Buzz Marketing for Technology

Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. I remember questioning where all this blogging was going to take us.

The Future of Social Media

Webbiquity

We live in amazing times. Social media is transforming communications in ways unimaginable just a couple of decades ago. We often read about the accelerating pace of innovation, but nowhere is this more pronounced than in the world of communications.

Trending Sources

Got a Cause? Pen a Poem. Win 10 Grand.

Paul Gillin

It’s tough raising nickels and dimes. In even the most prosperous times. One new course of action. That might get some traction. Is pitching nonprofits in rhymes. OK, so I didn’t miss my calling as a poet. But if you’re a nonprofit organization in the U.S.,

Sales and Marketing: Let Worlds Collide

The Content Factor

At a recent Focus Roundtable on Sales and Marketing alignment (or the lack thereof), we acknowledged the frequently discussed differences between the people who work in sales jobs and the people who work in marketing jobs. Marketing people think of their company’s prospects as a either a homogenous group or grouping of groups (segments), and they communicate with these groups through vehicles that are designed to reach masses of people. read more.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

Lead Nurturing Is Not A Marketing Option, It’s A Sales Necessity

Industrial Marketing Today

Plenty has been written about the importance of lead nurturing in B2B and industrial marketing. If you need a quick primer, read my earlier post, “ B2B Lead Generation without Lead Nurturing is Doomed to Fail. ”. Most of the lead nurturing best practices guides and articles that I’ve read are from a marketing perspective. Let’s switch gears for a moment and think of it from a sales point of view. What does lead nurturing do for sales?

Email Marketing: Tips on Open Rates, Offers & Lead Quality

The Point

Recently I was invited to participate in a discussion with Sridhar Ramanathan, a 20-year Silicon Valley veteran and General Partner at the Aventi Group , a leading consulting firm specializing in accelerating revenue for technology companies. We discussed the changing role of email marketing, how to choose the best offer, and what companies can do to increase lead quality. You can read the complete interview here.

Swish! How The Phoenix Suns Used Fan History To Drive Sales

Modern Marketing

by Jesse Noyes | Tweet this. You probably remember the sights and smells from the first time you went to a baseball game. Or when you first saw your childhood hero throw a Hail Mary pass across the field for a touchdown. Or witnessed that first gravity-defying dunk in person. For sports fans, allegiance to a team is often driven by these early, intimate memories. And savvy sports marketers are constantly attempting to tap into fans’ personal histories with a team.

CRM 16

Inside Sales Managers: 4 Ways to Motivate Your Team

Smashmouth Marketing

You'd think that in today's economy, a steady paycheck would be enough motivation to get the best out of people, right? Not always the case, nor should it be. Part of any manager's role is to make the people around them better. Whether it's mentoring someone to take over your role when you ascend the corporate ladder, or taking a rep with just enough potential under your wing, ultimately, the job of a manager is to improve his or her team.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Can a content management system really help your SEO?

EMagine B2B Blog

Those of you who use a content management system (CMS) to maintain your website are probably aware of its numerous advantages, including… standardizing the pages of the site enabling non-technical people (e.g., writers) to update the site providing version control for your content enforcing an approval process workflow for every site change But did you [.]. B2B Web Strategy Search Engine Marketing

Frequently Asked Questions about B2B Social Media – Part 2

Modern B2B Marketing

by Andrew Spoeth This post is a follow up to our earlier post titled Frequently Asked Questions about B2B Social Media. It is based on one of our most successful webinars to date, titled Social Media for Business Marketers – the real ways B2B marketers can use social media to drive success.

Four Insights for Cloud Computing Marketers

Digital B2B Marketing

IDG Enterprise released its Cloud Computing Research results at the end of last year, and I finally had the opportunity to review it recently. I just wish I had looked at it earlier. The research is based on a survey of approximately

Money alone can't buy digital marketing success

Biznology

Image by dolphinsdock via Flickr. I've been talking to some small business owners recently who are all complaining that they are getting squeezed out of social media, search marketing, and other forms of Internet marketing by the big guys--big companies with big budgets.

Facebook Launches Updated Comment Platform to Socialize Blogs

Hubspot

Facebook has started 2011 off with a ton of announcements, such as the new business page features. Today, the social media giant made another step forward into getting itself even deeper into the lives of Internet users.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

B2B Marketing Events Around The World - Mar 2011

MLT Creative

The changing nature of our industry propels us to stay on top of the latest trends. Meeting and learning from other professionals helps us do our jobs better. Here's what's on tap for marketing industry events for March 2011. March 1-2, TFM&A.

Inbound Leads Cost 62% Less than Outbound [New Data]

Hubspot

HubSpot's latest 2011 " State of Inbound Marketing " report is now available for download. The report is based on data from a recent survey of 644 professionals familiar with their business’ marketing strategy.

February's Top 3 Marketing Tools | Marketri

Marketri

How to Record a Webinar

Hubspot

A wise man once told me " Your time belongs to you. You and only you decide how to use it best. Choose wisely.". With only so many hours in the day, it's often difficult to find time to accomplish everything you'd like.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

A 4-Step Guide to Producing Crowdsourced Video

Hubspot

Did the crowdsourced concert films by Radiohead and the Beastie Boys ever inspire you to produce something similarly community-driven and creative? Because they definitely had that effect on marketing author and speaker David Meerman Scott.