Tue.Mar 01, 2011

B2B Marketing Traction

Trending Sources

Paul Dunay joins Networked Insights as the CMO

Buzz Marketing for Technology

Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. I remember questioning where all this blogging was going to take us.

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4 Ways to Use Social Media to Beat the Big Boys

grow - Practical Marketing Solutions

By Stanford Smith, Contributing {grow} Columnist. They say that the rich just get richer and the poor get poorer. Seems this brutal maxim applies to social media too; big brands crush smaller upstarts in a blizzard of social gimmicks and PR.

The Future of Social Media


We live in amazing times. Social media is transforming communications in ways unimaginable just a couple of decades ago. We often read about the accelerating pace of innovation, but nowhere is this more pronounced than in the world of communications.

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Got a Cause? Pen a Poem. Win 10 Grand.

Paul Gillin

It’s tough raising nickels and dimes. In even the most prosperous times. One new course of action. That might get some traction. Is pitching nonprofits in rhymes. OK, so I didn’t miss my calling as a poet. But if you’re a nonprofit organization in the U.S.,

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7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

Looking Past Your Marketing Program – Are You Set Up for Measureable Success? – B2B Marketing and Sales Tip #314


As B2B Marketers we spend a lot of time, effort and resources creating lead generation programs that drive engagement, higher lead scores and ultimately sales conversions. Your program is finally ready to launch. But, you know that uneasy feeling you get just before you hit the GO button? The nagging

B2B Marketing Mistakes: Do You Label Your Target Audience?

B2B Marketing Insider

Want to know what B2B marketing mistake makes me the craziest? When I see marketing content that adds an unnecessary or inappropriate qualifier to try and get a specific segment of people to read, register, or interact with the piece of content.

Lead Nurturing Is Not A Marketing Option, It’s A Sales Necessity

Industrial Marketing Today

Plenty has been written about the importance of lead nurturing in B2B and industrial marketing. If you need a quick primer, read my earlier post, “ B2B Lead Generation without Lead Nurturing is Doomed to Fail. ”. Most of the lead nurturing best practices guides and articles that I’ve read are from a marketing perspective. Let’s switch gears for a moment and think of it from a sales point of view. What does lead nurturing do for sales?

Online Advertising Metrics: A Simple Framework

Digital B2B Marketing

When planning an online advertising campaign, or reviewing results, the data can be overwhelming. It seems everything can be measured sixteen different ways. Other times, it seems nothing that matters is measured

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Email Marketing: Tips on Open Rates, Offers & Lead Quality

The Point

Recently I was invited to participate in a discussion with Sridhar Ramanathan, a 20-year Silicon Valley veteran and General Partner at the Aventi Group , a leading consulting firm specializing in accelerating revenue for technology companies. We discussed the changing role of email marketing, how to choose the best offer, and what companies can do to increase lead quality. You can read the complete interview here.

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Swish! How The Phoenix Suns Used Fan History To Drive Sales

Modern Marketing

by Jesse Noyes | Tweet this. You probably remember the sights and smells from the first time you went to a baseball game. Or when you first saw your childhood hero throw a Hail Mary pass across the field for a touchdown. Or witnessed that first gravity-defying dunk in person. For sports fans, allegiance to a team is often driven by these early, intimate memories. And savvy sports marketers are constantly attempting to tap into fans’ personal histories with a team.

Inside Sales Managers: 4 Ways to Motivate Your Team

Smashmouth Marketing

You'd think that in today's economy, a steady paycheck would be enough motivation to get the best out of people, right? Not always the case, nor should it be. Part of any manager's role is to make the people around them better. Whether it's mentoring someone to take over your role when you ascend the corporate ladder, or taking a rep with just enough potential under your wing, ultimately, the job of a manager is to improve his or her team.

Can a content management system really help your SEO?

EMagine B2B Blog

Those of you who use a content management system (CMS) to maintain your website are probably aware of its numerous advantages, including… standardizing the pages of the site enabling non-technical people (e.g., writers) to update the site providing version control for your content enforcing an approval process workflow for every site change But did you [.]. B2B Web Strategy Search Engine Marketing

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Sales Management is the Hardest Job in Sales.Period

Your Sales Management Guru

Sales Management is the Hardest Job in Sales. Period. By Jeb Blount, Author of People Buy You . Ken’s Comment : This week’s blog is a guest blog: When I saw this article published I knew you would enjoy it. It hits the mark and reinforces what I have written in my latest books on Sales Management. Why is Sales Management so hard? Sales Managers bear 100% of the responsibility for the performance of their sales team yet receive little glory for their efforts.

Frequently Asked Questions about B2B Social Media – Part 2

Modern B2B Marketing

by Andrew Spoeth This post is a follow up to our earlier post titled Frequently Asked Questions about B2B Social Media. It is based on one of our most successful webinars to date, titled Social Media for Business Marketers – the real ways B2B marketers can use social media to drive success.

Four Insights for Cloud Computing Marketers

Digital B2B Marketing

IDG Enterprise released its Cloud Computing Research results at the end of last year, and I finally had the opportunity to review it recently. I just wish I had looked at it earlier. The research is based on a survey of approximately

Money alone can't buy digital marketing success


Image by dolphinsdock via Flickr. I've been talking to some small business owners recently who are all complaining that they are getting squeezed out of social media, search marketing, and other forms of Internet marketing by the big guys--big companies with big budgets.

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7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Facebook Launches Updated Comment Platform to Socialize Blogs


Facebook has started 2011 off with a ton of announcements, such as the new business page features. Today, the social media giant made another step forward into getting itself even deeper into the lives of Internet users.

B2B Marketing Events Around The World - Mar 2011

MLT Creative

The changing nature of our industry propels us to stay on top of the latest trends. Meeting and learning from other professionals helps us do our jobs better. Here's what's on tap for marketing industry events for March 2011. March 1-2, TFM&A.

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Inbound Leads Cost 62% Less than Outbound [New Data]


HubSpot's latest 2011 " State of Inbound Marketing " report is now available for download. The report is based on data from a recent survey of 644 professionals familiar with their business’ marketing strategy.

February's Top 3 Marketing Tools | Marketri


5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

How to Record a Webinar


A wise man once told me " Your time belongs to you. You and only you decide how to use it best. Choose wisely.". With only so many hours in the day, it's often difficult to find time to accomplish everything you'd like.

A 4-Step Guide to Producing Crowdsourced Video


Did the crowdsourced concert films by Radiohead and the Beastie Boys ever inspire you to produce something similarly community-driven and creative? Because they definitely had that effect on marketing author and speaker David Meerman Scott.