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The Best Content Marketing Examples

B2B Marketing Insider

Last year we published 99 Amazing Content Marketing Examples. There were actually 106 examples there but “99+” felt better. This year, the list has almost doubled. So I’m giving up on counting them (You can count them below.)

The Future of Content Marketing — 3 Predictions You Need To Know

B2B Marketing Insider

Just when you believe you’ve caught up with all the greatest techniques and tools, you look up from all your hard work – the riveting video campaigns, your exciting new influencer partnership, hey, you’ve even become agile! only to find out the content marketing landscape is shifting again.

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5 Painful Truths Damaging Your Content Marketing Strategy

B2B Marketing Insider

Facing the truth isn’t easy. But you have to do when it comes to your content marketing strategy. If not, you risk slowing down your website traffic, losing the interest of your leads, and possibly earning less sales for your business. It’s time to own your reality and do something about it.

Is Your Content Fresh Enough to Attract Google?

B2B Marketing Insider

So, you publish a new blog post or how-to video twice a week – does that mean your site is fresh as a summer rose? Not to the search engines. There’s more to website freshness than posting new content.

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7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

The Psychology of Colors in Content Marketing

B2B Marketing Insider

Design plays an important part in content marketing. An interesting looking site is more likely to retain the attention of visitors than something boring or simply average.

20 Experts Provide Their Content Marketing Predictions For 2016

B2B Marketing Insider

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. The leading marketing trend of 2016 will be the maturing of the age of ad blocking. I think we’ll see a massive correction in the advertising market.

9 Digital Marketing Lies You Should Stop Believing

B2B Marketing Insider

We all lie to ourselves in one way or another. And this is equally true in Digital Marketing. Fortunately, we are facing the truth that consumers don’t want our banners or need our ads. We know those aren’t helping anyone. We are also facing the truth that marketing has value.

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Is Influencer Marketing 2017’s Most Trendy Trend?

B2B Marketing Insider

What is the most powerful trend in marketing right now? That would be influencer marketing according to one recent survey which says influencer marketing is providing a 960% return on investment. How has this type of marketing proved to be so wildly successful, so quickly?

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Content Marketing Trends to Watch Out for in 2017 [Infographic]

B2B Marketing Insider

Content marketing is quickly becoming a game changer in the field of marketing. Since the rise of digital, social and mobile, various businesses and brands have now attempted to get closer and be more human with their customers.

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25 Content Marketing Stats to Guide Your 2017 Strategy

B2B Marketing Insider

With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun. And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy.

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How to Master Social Media Marketing in 2017

B2B Marketing Insider

Social media is a constantly evolving medium. From which sites are trending within your industry to the latest Facebook features and Instagram influencers – let alone the development of completely new social media platforms every time you turn on your laptop.

Digital Transformation Works — So Why Are Companies Struggling to Transform?

B2B Marketing Insider

Digital transformation isn’t an overnight process; it takes time and commitment. To be successful, your company needs to be customer-centric, have the right team, and develop a digital framework. Digital is no longer one of the many lakes we visit to fish for new marketing ideas.

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Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

10 Ultimate All-Inclusive SEO Tools For Business Owners and Agencies

B2B Marketing Insider

Many business owners and agencies understand that SEO is very important for the success of their online business Websites with the strong SEO perform well in search generate more traffic and sales. Many business owners ask what the best SEO tools are.

If Your Content Isn’t Customer-Focused It’s Not Making an Impact

B2B Marketing Insider

Dear marketing professional, meet your new (very demanding) boss. Your customer. Today, top marketers are using content marketing not to persuade, but to engage with the consumer, meeting buyers where they stand, providing what they want.

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How to Improve Your Content Strategy with Influencer Marketing

B2B Marketing Insider

Influencer. It’s a powerful word, isn’t it? It conveys authority, respect, and expertise. An influencer has the power to affect the decisions of other people, who accept or perceive this person’s authority.

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Three Reasons Why Your B2B Thought Leadership Fails

B2B Marketing Insider

Content marketing should be one of the most effective means for advisers to reach their target audience. But marketing directors are clearly not exploiting this opportunity to its full potential. Our Value of B2B Thought Leadership Survey reveals why.

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7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

The Infographic that Will Revolutionize Your Approach to Content Creation

B2B Marketing Insider

Here’s an important question. When you come up with your content marketing strategy, do you consider the psychological impact of what content you choose? Taken even further, to what extent does psychology influence how you craft that content?

How Branding Can Make or Break The Customer Experience

B2B Marketing Insider

Branding is the art of influencing customers’ perceptions. For better or worse, customers use these impressions when interacting with your brand. Marty Neumier, author of The Brand Gap, describes branding as “…a person’s gut feeling about a product, service, or company.

Think You’re Not Good at Content Marketing? Try Simplifying Your Strategy

B2B Marketing Insider

The masters of content marketing have become the masters of the digital universe. Those who excel at this craft enjoy as much as 7.9 times more site traffic than those who fall flat.

28 Experts Reveal The Top Content Marketing Trends For 2017

B2B Marketing Insider

Content marketing is still one of the hottest topics on the minds of marketers. And one of the biggest challenges for CMOs. To help you stay on top of the latest content marketing trends, every year I publish a list of the top trends and predictions we are seeing from around the marketing world.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Why Your Marketing Needs to be Data-Driven

B2B Marketing Insider

In this day and age, there’s no excuse for not knowing what your customers want. There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. Gone are the days of mass, untargeted broadcasting.

Why Most Outreach Emails Suck

B2B Marketing Insider

For most people, email outreach isn’t just difficult—it’s embarrassing. Persuading a blogger, journalist, or influencer is not for the weak-hearted. You only have a few seconds to grab the person’s attention. That’s why crafting an effective outreach email is important.

5 Ways to Create Super-Addictive Loyalty Programs

B2B Marketing Insider

You want customers to love your brand. Well, loyalty doesn’t happen overnight. It starts with building a quality relationship with your consumers. To reach “cult loyalty” status, like Apple’s fanatics, customers must identify with your brand on a deeper level.

Why Email Marketing Is Making a Comeback in 2017

B2B Marketing Insider

Social media marketing may seem more in style, but email marketing remains the best bet for good ROI, and in 2017 it might just be making a comeback. As marketers, there’s a lot of pressure to master the latest trends.

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

The Top SEO Trends To Watch in 2017 [Infographic]

B2B Marketing Insider

This is a guest post from Jomer B. Gregorio from CJG Digital Marketing The SEO landscape has shifted and developed continuously within the course of 2016.

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15 Must-Read Tweets from Top SaaS Marketing Influencers

B2B Marketing Insider

Your Twitter timeline is flooded. If you’re like me, you probably follow several different people. Everyone serves a purpose. So, you’re consuming a little news, some sports, and lots of influencers in your industry. And despite your efforts to read every tweet, you simply can’t. But don’t worry.

5 Amazing Ways to Spark B2B Marketing Creativity

B2B Marketing Insider

B2B marketing is the stepchild of the creativity family. Some people consider the B2B industry boring. Every now and then, you will hear executives complaining about how they can’t be creative in their marketing strategies. And how their team struggles to gain customer attention.

Likability Matters: 4 Ways to Make People Like Your Brand

B2B Marketing Insider

You know ‘that guy’? The one that everyone likes? He’s always fun to be around but never pushy. He’s calm, cool and collected when everyone else is stressed, sort of like he knows a secret about life that the rest of us will never figure out. And he always seems to have the answer – […].

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Want More Creative Marketing? You Need More Sensitive Marketers

B2B Marketing Insider

As things get increasingly commoditized in our world, creative thinking becomes the biggest weapon your brand possesses. Eventually, all task-based, logic-driven jobs in marketing will be automated, and even now, they’re table stakes.

B2B Marketers – Your Lead Generation Targeting Strategy is Missing Key Influencers

B2B Marketing Insider

As a B2B marketer, one of the primary goals for your department is to run lead generation initiatives to fill your pipeline with revenue driving opportunities.

How To Beat Out Industry Leaders In Content Marketing

B2B Marketing Insider

It can be disheartening at times to produce content that will compete with massive industry leaders, especially if you have a local market that is competing with a global business.

The Need to Prioritize ROI Isn’t Going Away: 5 Digital Marketing Metrics to Master

B2B Marketing Insider

Social media trends and popular content marketing techniques may come and go, but the need for numbers will never change. You will always be able to count on the importance of ROI. In fact, demonstrating your return on investment may be more important now than it ever was.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.