Sat.Oct 14, 2017 - Fri.Oct 20, 2017

Top 5 Content Marketing Trends for 2017

Navigate the Channel

Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising. While the primary goals remain the same, strategies and techniques vary dependent on audience and industry.

Leveraging Predictive Analytics Begins with Deciphering the Data

Reachforce

Sometimes all that marketing data can be a bit too much. Reviewing, extrapolating, and enriching data can quickly become a cumbersome, confusing, and time-consuming affair.

Trending Sources

Martech and the modern marketing org (study results)

chiefmartech

At the MarTech conference in Boston earlier this month, we unveiled the winners of The Stackies: Org Edition.

How to Write Well: 10 Timeless Rules From Legendary Ad Exec David Ogilvy

Hubspot

Writing is easy. Most people can do it. If you’re reading this, you can write. But can you write well ? Does your writing connect with people? Does it engage readers, compelling them down the page? Does your writing inspire action, selling things or services or ideas?

Skype 21

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

More Trending

Rise Above Corporate Fear and Face AI Head-On

Modern Marketing

“The man in constant fear is every day condemned.” ” - Publilius Syrus, c. 50 BC. Addressing change and encouraging change are what our Transformation Services team pitches. We don’t create change; we simply help people understand how to deal with it.

Meet Voula V, Head of Talent Acquisition at ScribbleLive

ScribbleLive

Culture is what makes an organization unique – the character, personality, and sum of its values, traditions, beliefs, interactions, behaviors, and attitudes. In our Culture Corner series, we’ll be raising the curtain on the company culture here at ScribbleLive and sharing our journey.

How the Recommendation Engine Explosion is Changing Martech and Content Consumption

Content Standard

The recommendation engine is one of the biggest martech innovations of the last few years, and it’s shaping our entire digital experience. For example, let’s say I visit the Harvard Business Review website and read about manufacturing marketing tactics (as one does).

3 Key Challenges Marketers Face & How to Overcome Them

Modern B2B Marketing

Today’s marketer continues to face steep challenges when it comes to engaging with customers across multiple channels and touchpoints. It takes both smart marketing and the right technology to be able to listen, learn and respond to your customer at speed and with scale.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

[Video] 6 “Aha” Moments from Mark Schaefer about Influencer Marketing | Traackr

Traackr

Gain insight into the ever-evolving state of marketing from Mark Schaefer. Watch now and learn how to overcome your biggest marketing hurdle

Video 10

Micro-Influencer Marketing is the new Influencer Marketing

Biznology

Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. Fresh-faced students on a Saturday morning? Yes, please!

Media 13

Six BIG Productivity Hacks to Get More Content Marketing Done

Webbiquity

The bar keeps getting raised for content marketing. As noted in the recent State of Marketing Strategy Report , producing high-quality content (much less average, run-of-the-mill content) isn’t enough anymore; for content to stand out, it “not only has to be good, it also has to solve a problem for readers—and serve the needs of your company.” ” But you’re busy. Probably busier than you’ve ever been.

4 Tricky Inbound Marketing Mistakes to Watch Out For

Marketing Insider Group

Inbound gets results. 68 percent of inbound marketers believe their organization’s strategy is effective. On the other hand, more than half of outbound-heavy marketers feel their strategy isn’t working. Still, about one-third of those who use inbound are not getting the full impact they want. This could be because there are so many potential mistakes marketers can […]. The post 4 Tricky Inbound Marketing Mistakes to Watch Out For appeared first on Marketing Insider Group. Content Marketin

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

How B2B Marketers Create and Promote White Papers That Convert

KoMarketing Associates

Thanks to the internet, there are seemingly endless ways for B2B marketers to reach their audiences. However, choosing the right form of content can be a challenge as a result. According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes.

How to Increase the Impact of Your Accounting Marketing Budget [VIDEO]

Hinge Marketing

This video explores where high growth firms spend their marketing budgets compared to firms that aren’t growing at all. Transcription. Hi, I’m Lee Frederiksen and today, I wanna talk to you about how to increase the impact of your accounting marketing budget.

Top Data-Driven Marketing Trends We’re Keeping An Eye On

Act-On

Here are the top trends for B2B marketers to consider as they adopt a data-driven marketing strategy. Account-Based Marketing B2B Marketing Reports & Analytics b2b data B2B marketing data data driven marketing

How To Use Customer Visits To Increase Engagement And Advocacy

Influitive b2b

There are so many ways to identify and nurture advocates that sometimes you might miss the easy wins right under your nose. When your customers are in town for a vacation, conference, or business meeting, why not invite them to visit your office? Customer visits are a great way to deepen relationships with your advocates, as well.

B2B 7

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Why NOT to be a Data-Driven Marketer

Leadspace

This article was originally posted on the Marketo Blog , and is republished here with permission. Marketers: it’s time to stop thinking about data. Hear me out.

Families of devices multiply publisher’s powers to control the world

Biznology

Lesson for leaders. Today’s devices limit their users to what the designers and their apps enable. Every vendor has a roadmap that maintains control over its users. Customers are taken to a corporate-first future where vendors run the world and capture its wealth.

Common Pitfalls of ABM Pilots & How to Avoid Them (Part I)

Terminus

When done right, account-based marketing results in a significantly higher ROI than other marketing strategies, and B2B organizations are taking note. Despite the promise of ABM, however, organizations are struggling to find success on their first attempt.

Should You Be Using Augmented Reality in Your Marketing?

Marketing Insider Group

Augmented reality is making huge waves in the world. Thanks to Pokémon Go, millions of people got to experience a basic version of augmented reality software. The fact that smartphones can provide an AR experience to everybody opens up a ton of possibilities across tons of industries, not just games. So, the obvious questions become: […]. The post Should You Be Using Augmented Reality in Your Marketing? appeared first on Marketing Insider Group. Social Media

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

5 Steps to Help Employees Keep Pace with Digital Transformation

Type A Communications

October 17, 2017 By Carla Johnson Every industry teeters on the verge of disruption. If you work in technology, there’s always the threat of someone younger and more nimble who. read more.

Wizaly Offers a New Option for Algorithmic Attribution

Customer Experience Matrix

Wizaly is a relatively new entrant in the field of algorithmic revenue attribution – a function that will be essential for guiding artificial-intelligence-driven marketing of the future. Let’s take a look at what they do. First a bit of background: Wizaly is a spin-off of Paris-based performance marketing agency ESV Digital (formerly eSearchVision).

Vidyard Extends Leadership in Powering the Video-Enabled Business

Vidyard

Boston University, Box, DTS, Graydon Holding NV, Mimecast, New Scientist, RBI, Silk Road, Software AG, Talentsoft, Tungsten Network, Wandera and others join Vidyard’s growing roster of top global brands embracing video to transform marketing, sales and customer service.

Create holiday landing pages that’ll sleigh ’em

Vertical Response

Your logo is sporting a holiday twist. Shoppers are searching from their smartphones for gift ideas and store hours now that you’ve made your website mobile-responsive. And you’ve even added a variety of fall and winter creative assets to your email marketing campaigns. You must be ready, right?

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Getting Sales Enablement Right To Increase Results

Marketing Insider Group

Sales enablement is intended to help raise performance, but a lot of efforts have backfired due to departmental silos. And now there’s growing gap between what salespeople need and what they’re getting to improve performance. For example, Corporate Visions recently surveyed 500 B2B marketers and sales professionals that 20% of organization content creators “just do […]. The post Getting Sales Enablement Right To Increase Results appeared first on Marketing Insider Group. Content Marketing

10 Quick Fixes to Make Your Website Marketing More Effective

Great B2B Marketing

Most companies (including 90% plus of B2B companies, utilize website marketing as part of their lead-to-revenue (L2R) process. Whether you […]. Website Website Marketing

How Should Marketers Buy a Social Media Management Platform

Oktopost

In the B2B realm, social media marketing cannot function effectively and efficiently without technology. The right social media management platform can set your marketing team – and organization as whole – up for success. So where to begin when buying a platform? With a myriad of social media vendors out there, it can be an … Social Media Marketing Social Media Management

Creating a B2B Digital Marketing Plan

KEO Marketing

Business-to-business (B2B) companies use a variety of digital marketing tactics to achieve their goals.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.