August, 2007

B2B Lead Generation Blog

B2B Lead Generation Blog: Webcast: Closed-Loop Lead Generation & Management

B2B Lead Generation Blog

Join me for a complimentary webinar on how to "Achieve a Closed-Loop System for Lead Generation and Management." In this webcast, you'll learn how to: Identify and overcome the 5 barriers to closing the loop Get feedback on all leads

B2B Lead Generation Blog: The One Piece Of Advice You Cant Generate Leads Without

B2B Lead Generation Blog

the staff at raintoday approached a group of b2b lead generation experts with the following question: "what is the one piece of advice you simply cannot generate leads without?" the result was a special 36-page report with 10 all-new

Trending Sources

B2B Lead Generation Blog: B2B Marketing and lead generation via Social networking

B2B Lead Generation Blog

Have you dipped your toe in the water of social networking yet? And if not, should you start? That's a question I know a lot of very busy B2B marketers ask themselves which is why I found Tessa Wegert's ClickZ

B2B Lead Generation Blog: Closed Loop Marketing Isnt Software

B2B Lead Generation Blog

I recently spoke with a reader who was struggling with his closed loop marketing process. I'm sharing part of our conversation so that other readers may benefit. He explained that his company had invested "big dollars" to install a new

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

What Makes QlikTech So Good?

Customer Experience Matrix

To carry on a bit with yesterday’s topic— QlikTech fascinates me on two levels: first, because it is such a powerful technology, and second because it’s a real-time case study in how a superior technology penetrates an established market. The general topic of diffusion of innovation has always intrigued me, and it would be fun to map QlikView against the usual models (hype curve, chasm crossing, tipping point, etc.) in a future post. Perhaps I shall.

The ROI of Website Redesigns per Forrester

WebMarketCentral

Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). I recently checked out one of their presentations from about a year ago titled "The ROI of Web Site Redesigns Made Simple" by Harley Manning and Jeffrey North.

5 Ways to Set Expectations in Online Marketing

Anything Goes Marketing

I was camping this past weekend and my sister brought with her a CD of this hilarious comedian, John Pinette. If you haven't heard of him, you will soon enough. Here's a clip of him describing how he hates lines of any kind. Why is this so funny? I think we all hate lines. We all hate waiting.

Blogger: Redirecting

Buzz Marketing for Technology

How NOT to pitch a blog PR and Blogging dont necessarily go hand and hand - Lee Odden makes some suggestions to PR professionals on how to pitch a blog correctly (tags: Blogging, Blogs) 10 Tips for Keeping Your Blog Fresh

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Marketing Performance Involves More than Ad Placement

Customer Experience Matrix

I received a thoughtful e-mail the other day suggesting that my discussion of marketing performance measurement had been limited to advertising effectiveness, thereby ignoring the other important marketing functions of pricing, distribution and product development. For once, I’m not guilty as charged. At a minimum, a balanced scorecard would include measures related to those areas when they were highlighted as strategic.

Blogger: Redirecting

Buzz Marketing for Technology

During a recent course I took at the MIT Sloan School of Management, I had a chance to meet Professor Eric von Hippel. Professor von Hippel, who leads the school's Innovation and Entrepreneurship Group, had some interesting things to

Blogger: Redirecting

Buzz Marketing for Technology

Vespa Go Green Video Challenge Vespa is doing a great job with viral / buzz marketing around their scooters. In NYC I got a free parking for life coupon at selected locations in the city - if I bought a new scooter

Blogger: Redirecting

Buzz Marketing for Technology

I met Tom Pick through my blog when he identified me as an emerging blogger with good content on B2B marketing and decided to link to me. When Robert Lesser and I put out our survey to identify which Web 2.0 tools are most popular with

Blogger: Redirecting

Buzz Marketing for Technology

What the Web Strategist should know about Facebook Master Web Strategist Jeremiah Owyang examines what web marketers need to know about Facebook and how to make it work for them (tags: Facebook, Web2.0, Buzz Marketing

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

What Makes QlikTech So Good: A Concrete Example

Customer Experience Matrix

Continuing with Friday’s thought , it’s worth giving a concrete example of what QlikTech makes easy. Let’s look at the cross-sell report I mentioned on Thursday. This report answers a common marketing question: which products do customers tend to purchase together, and how do customers who purchase particular combinations of products behave? (Ok, Ok, two questions.) The report this begins with a set of transaction records coded with a Customer ID, Product ID, and Revenue.

Notes from the QlikTech Underground

Customer Experience Matrix

You may have noticed that I haven’t been posting recently. The reason is almost silly: I got to thinking about the suggestion in The Power Performance Grid that each person should identify a single measure most important to their success, and recognized that the number of blog posts certainly isn’t mine. That may actually be a misinterpretation of the book’s message, but the damage is done.)

Off Topic: 8 Random Things

WebMarketCentral

Since Brian Carroll at the B2B Lead Generation Blog tagged me for this, I guess I'll play. For what it's worth, here are eight random things about me: 1. I think Boston is the greatest rock n' roll band ever. Speaking of music, my trivia expertise is one-hit wonders from the 80s.

My Podcast with Paul Dunay

WebMarketCentral

Marketing guru, podcaster and blogger extraordinaire Paul Dunay has developed a reputation for interviewing smart, interesting people about their knowledge of web marketing, blogging and social media tools.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Optimizing B2B Lead Generation through White Papers

WebMarketCentral

White paper syndicator KnowledgeStorm and the marketing case study experts at MarketingSherpa recently published the third white paper in their series on Connecting Through Content, Putting It All Together—Driving Content Marketing Program Success.

Possibly the Coolest Tradeshow Toy Ever

WebMarketCentral

More crowd-pleasing than a premium trinket give-away, more alluring than booth babes, even more powerful than free beer—Danish advertising film agency viZoo has teamed with engineering firm Ramboll developed what may be, thus far, the ultimate tradeshow gadget: a giant 3-D holographic projector.

Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

WebMarketCentral

When planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. The first step is understanding the average and likely range of CTRs for various programs.

PR and Blogging Outreach: Macro Issues

WebMarketCentral

Note: this is the first of two guest-posts from PR guru-ess Cece Salomon-Lee on how Web 2.0 has changed the practice of PR and how PR professionals can best take advantage of blogging and other social media.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

B2B PR - Social Media and Press Release Optimization

WebMarketCentral

Melodramatic and obvious perhaps, but news sites, online press release distribution and social media tagging have radically altered the PR landscape. PR is no longer just about writing press releases announcing your internally-focused company news to select industry media (though you should still do that), but also about writing news releases that demonstrate your expertise and provide valuable content for your prospects.

Quick Personal Note on the 35W Bridge Collapse

WebMarketCentral

Thank you to everyone who emailed inquiring about the safety of my family following last week's tragic collapse of the 35W bridge here in Minneapolis. Thankfully, my family and I are safe, as are our close friends and relatives in the area. Still, it is amazing and a bit frightening how close to home a disaster like this can hit, even in a large metropolitan area. Two of those listed as "missing and presumed drowned" are just two degrees removed from me professionally.

Viral Marketing for B2B Lead Generation, Part 3: Caveats and Links

WebMarketCentral

Viral marketing campaigns can work for B2B lead generation with the right media and promotional methods. Even with the most careful planning and execution, however, not every campaign will be a huge success.

Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

WebMarketCentral

Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along. Once again, these recommendations are based on personal experience as well as research from the experts at MarketingSherpa. Top Viral Promotion Tactics Sending an email to a house list is the most commonly-used form of viral promotion. It's not the the most effective tactic, but nearly everyone does this because it costs virtually nothing.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.