Tue.May 17, 2011

What Comes After Lead Generation?

Digital B2B Marketing

Two weeks ago, I wrote Five Reasons Lead Generation is on its Last Legs , exploring the reasons why today’s common lead generation tactics are beginning to fail. However, the requirement that marketing deliver leads will not change.

Crowdsourcing: Friend or Foe to the B2B Service Industry? | Marketri

Marketri

Trending Sources

5 Big Marketing Lessons From Kickstarter

Modern Marketing

by Jesse Noyes | Tweet this. When Kickstarter launched it was seen as a grand experiment for the largely untested crowdfunding model. Would people actually pony up cash to support others’ ideas? Would projects take off or die on the digital shelf?

What Google and Facebook Hide From You

Writing on the Web

Do you ever wonder what Google , Facebook , and other sites record about your online viewing habits? They know more about you than you realize. And they don’t ask you, they simply assume way too much.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

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Digital Marketing Is Still Direct Marketing

Biznology

Image via Wikipedia. If you're a marketing executive, and you're not a member of the Marketing Executives Networking Group (MENG) , what are you waiting for?

Guidelines that take the fear out of press releases

EMagine B2B Blog

Many marketers think of press releases as something kind of “over there” …the somewhat mystical domain of PR specialists, subject to arcane and inscrutable rules. And to an extent, that’s true: they were arcane, and somewhat rigid … but certainly not inscrutable. By way of proof, here are some of those historic rules: First, be [.]. B2B Web Strategy Search Engine Marketing

Myth Busting on Twitter

Webbiquity

Your Twitter followers really want you to sell to them. You should only tweet your own content. To keep your costs down, it’s best to just automatically tweet all of your press releases and sales messages. Really? Of course not! But these are only some of the more obviously fallacious beliefs still unfortunately extant in the Twittersphere.

Marketing to Multi-Media Multitaskers?

Marketing Craftmanship

Death of the Mono-Media Environment? A new study from Boston College’s Carroll School of Management on the impact of multi-media multitasking has some significant implications for marketers using TV or online channels.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

How to Become a B2B Lead Generation Master

Great B2B Marketing

Want to Achieve Your Revenue Goals? Learn These 7 Things Most B2B companies are successful only to the degree they are able to generate qualified sales leads. So why is lead generation such a mysterious subject to so many? Considering the stakes, it behooves you to take lead generation seriously and become a master. At Fusion Marketing Partners , we see a full range of marketing practitioners ranging from novices (grasshoppers) to masters.

Avoiding the 5 Pitfalls of Free Content

Hubspot

John Jantsch of Duct Tape Marketing wrote an interesting article last Friday, bemoaning the over-use of free content as the central tool of inbound marketing. In the article, he lists five reasons why “free is hurting us all” as both content makers and content consumers.

Why Your Marketing Team Must Have the "Get [Stuff] Done" Attitude

Hubspot

At HubSpot , we call it GSD, and it's one of the criteria by which each HubSpotter's job performance is evaluated. But for inbound marketers specifically, that "Get [Stuff] Done" mentality is particularly important. Why's that," you say? I'm glad you asked.

Rob and Kim Kurgatroyd: Paid Posh Travelers

Hubspot

Continuing his interviews with awesome people, David Garland features a husband/wife team for the first time when be brings Rob and Kim Kurgatroyd from Jet Set Life onto Rise to the Top. Why are Kim and Rob awesome? They created their job of traveling to the world’s most posh places.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Grade Your Website and Win Prizes! [Contest]

Hubspot

Since its launch in 2006, Website Grader has graded over 3.5 million websites, helping thousands of companies ensure their sites are following inbound marketing best practices. The free, award-winning tool offers deep analysis that generates recommendations for websites big and small.

33% of Companies Have a Mobile Marketing Strategy [New Data]

Hubspot

Mobile marketing is becoming a hot topic in the marketing community. Today, KingFish media released new survey data about mobile marketing. The new report, Mobile Marketing: Plans, Trends and Measurability , includes many interesting insights from marketers.

San Francisco Set to Ban the Distribution of Yellow Pages

Hubspot

Not only do people consider the distribution of Yellow Pages phone books obsolete. So does the law. Last week, San Francisco's Board of Supervisors passed the first vote towards banning the delivery of Yellow Pages.