Tue.Jul 19, 2011

5 Common Stages of B2B Lead Nurturing

Modern Marketing

by Jesse Noyes | Tweet this If you work in the complex b2b marketing industry, you know just how long the journey from prospect to closed deal can take. Let’s just say it can feel more like an odyssey than a simple business transaction.

3 Steps To Make Blogging A Top Priority

Marketing Insider Group

Are blogs an important part of your marketing mix? More and more research is showing that if you’re not blogging, you just don’t get it. And I’m not talking about a little bit. I mean you are seriously missing the boat.

Trending Sources

Blog Writing Tips for Business Clarity: A Helpful Diagram

Writing on the Web

A Helpful Diagram" alt=" Blog Writing Tips for Business Clarity: A Helpful Diagram" />. A Helpful Diagram" width="110" height="73" /> Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself.

Fire for effect when you can't get a bead on your market


Image via Wikipedia. by Chris Abraham. I've run a social media marketing agency since Autumn 2006 so Abraham Harrison is almost five years old. In that time, we've learned quite a lot. One of my biggest learnings is that you can't always get a direct bead on your demographic target--and that's OK.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Still more B2B social media research results

EMagine B2B Blog

We’ve endeavored to keep you abreast of the research on B2B use of social media… as in our recent “Super-high adoption” and “Why social media matters” posts. We realize that the decisions of whether and how to invest in social media are major ones that touch on numerous issues; so we believe you should be [.]. B2B Web Strategy Social Media

B2B Businesses Give/Gain Expert Advice on Focus.com | Marketri


Marketing Lessons From Borders' Bankruptcy


Michigan-based book retailer, Borders is filing for Bankruptcy and closing its doors. Borders had been looking for a buyer for the company with no success, and it had been unable to keep up with its costs and its larger rivals, Amazon and Barnes and Noble. So what happened to Borders?

Marketing Strategy: Too Broad, Too Narrow or Just Right?

Great B2B Marketing

Getting your marketing strategy just right is critical for B2B marketing success. On the “too broad&# end, lots of B2B companies, desperate for recognition and revenue, try to be everything to everyone.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

How the Evolution of PR Mingles With Content Marketing


This is a guest blog post by Rebecca Lieb , a digital marketing consultant specializing in content marketing and SEO as well as a sought-after speaker, writer, and author. Her next book, Content Marketing , will be published by Pearson in September.

The ABC’s of Email Marketing

Modern B2B Marketing

by Maria Pergolino Learning anything new can be tricky. The same goes for admitting that you’ve been in the game a long time and you still don’t know all the rules.

B2C 1

12 Eye-Opening Daily Deal Site Statistics [Data]


And the daily deal site debate continues. Among so many conflicting opinions about whether involvement in daily deal sites is worth it for businesses, yesterday eMarketer featured new data from five different sources that still doesn't make a clear case for daily deal sites either way.

How to Use Social Media Data to Improve Paid Search Campaigns


The following is a guest post by Jared Reed of SteadyRain , a St. Louis-based internet strategy, design and development firm. Sisyphus had it easier. Pay-per-click (PPC) has become so technical, that it’s hard to get a leg up as a newbie.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.