Sat.Dec 05, 2009 - Fri.Dec 11, 2009

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

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Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing.

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Research shows small business owners struggle with Twitter

grow - Practical Marketing Solutions

The latest research report from Business.com shows that small business owners are still trying to figure out Twitter … but those who do are seeing an advantage. The expansive report covering 1,711 small business decision makers showed that of all the social media channels, Twitter was the least-used.

Trending Sources

Making Sense Out of All this Data!

Buzz Marketing for Technology

Ok I admit it I am a bit of a data geek but I cant help myself when I see stats like this in a recent study titled How Much Information? 2009 Report on American Consumers. zettabytes of total information used by Americans in their homes far exceeds storage or transmission capacity.

The Elves Are Making Appointments and Leads

Smashmouth Marketing

We hear this all the time, even from our own reps when they are having a slow week: "December is terrible for lead gen. End of year and the holidays.". True, people have other things on their minds.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

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Facebook —Wake up! You’re a business, now act like one!

grow - Practical Marketing Solutions

Neicole Crepeau is among the smartest bloggers on my social media radar. Imagine my surprise when out of the blue she sent me this email: “Your blog made me think about some things and I’ve written an article for you. Here it is.&# Isn’t that cool?

Whither Web Content?

The Content Factor

Since the story about AOL's pay-to-play model broke last week, several more stories in the blogosphere raise the question, "What's happening to web content?"This This post on the SEOmoz blog, "Great Content Equals Great Rankings, Right? Wrong." is followed by a long string of comments where quite a few SEO pros argue that content is not king--links are king; quality content doesn't drive.

ClickLaunch: Bob Gilbreath's The Next Evolution of Marketing

Ambal's Amusings

The old interruptive model of marketing doesn’t work. We know that. So, how do we marketers make meaningful connections with our customers through marketing that is truly valuable to their lives?

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward. Let me explain ….

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Falling in love with Skynet

grow - Practical Marketing Solutions

One of the great themes of our “social media future&# discussion was “privacy&# and the ultimate stand we hope people would take to keep companies (like the mythical Skynet) from abusing personal data. I thought a lot about this and Easter Island came to mind.

Why B2B marketing will become more visual, vocal, and mobile

Chris Koch

The mobile phone has long been an object of affection and obsession for people who like to talk incessantly. But now that mobile phones have become computers that happen to ring, they have become irresistible. There’s something about having this little device in our pocket that makes it so much more personal— dear, even—than any phone or laptop. Desktops?

B2B Marketing Zone’s Best B2B Marketing Posts – 2009

Reachforce

If you aren't already subscribing to the B2B Marketing Zone, you should be. Earlier this week they compiled the Top 80 B2B Marketing Posts for 2009. Be sure to check out the list to find great posts you might have missed this year. Shout out to Amy and Suaad who

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward. Let me explain ….

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

This is the future of social media

grow - Practical Marketing Solutions

With the dawn of the social web, I can’t think of a more exciting time to be in the field of marketing. But I don’t think we have really seen anything yet! Here are 12 developments I believe we will witness in the future … and probably sooner than you think.

Score One For Old School Marketing

The Content Factor

Jonathan Weber's interesting story about how that coolest of social media companies--Apple--relies on old media marketing techniques is well worth reading. According to Weber, Apple doesn't tweet, use facebook or do any of those other cool things. They do buy a lot of television, magazine pages and billboards, however

What Trips a SPAM Filter? – B2B Marketing and Sales Tip #272

Reachforce

In a recent post on Al Iverson’s Spam Resource Blog Al answered a question that I think is extremely interesting (more so is the answer) so I wanted to push some of his post back for The B2B Lead Readers. What, exactly, are spam [content] filters picking up from a generic

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

The Importance of Powerful Visuals in Content Marketing

Ambal's Amusings

Content isn’t just about text anymore. In fact, too much text can harm your efforts to engage an audience. With peoples’ shortening attention spans, you need to think visually, and use powerful visuals to attract and connect with your audience. People now post over 14 million photos a day on Facebook. Video content isn’t far behind. Easy-to-use cameras, video cameras and cell phones make it incredibly easy to shoot pictures and record video, and then share it online.

Fixing the Crisis in Marketing

Everything Technology Marketing

I ran across an interesting blog post " The Crisis in Marketing " by Erik Bower from MarketBright where he talks about current Marketing methodologies not keeping pace with the pressures in today’s business environments: volatile markets, pressure to prove marketing's impact on sales pipeline, reduced budgets and headcounts, new tactics such as social media, etc.

The "new" AOL is trying to become a pay-to-play content company

The Content Factor

Last week the Wall Street Journal broke a story about AOL and CEO Tim Armstrong's new strategy to create a content company that is more attuned to what people are searching for and what advertisers want to promote. The plan is to create a network of freelancers that will write copy based on popular searches. Much of the freelancers' compensation will be based on how many times the content is

Seven Infectious Diseases of B2B Marketing — And Their Cures: Branderhea

Reachforce

Kathryn Roy, marketing consultant and friend of The B2B Lead, has a great eBook, Seven Infectious Diseases of B2B Marketing — And Their Cures, that we want to share with all of our readers. We will post excerpts that cover the diseases one by one but feel free to download

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Aberdeen's B2B TeleServices: The 2009 Buyer's Guide

ViewPoint

B2B 2

Technology Marketing Collateral Trends

Everything Technology Marketing

Here is a recent survey report on B2B technology marketing collateral trends from Eccolo Media that you may find interesting: “ Eccolo Media 2009 B2B Technology Collateral Survey Report ”. Key findings in the report: • White papers – especially those that are long on expert content and light on sales jargon – continue to be the No. 1 form of collateral influencing technology purchasers.

More Free Marketing Knowledge

The Effective Marketer

I love the internet. Free stuff abound and sharing is easy. But there is so much out there that deciding on what to read is a job in itself. That's why I liked when the Modern B2B Marketing blog posted a list of must-read B2B marketing

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Twin Cities Top 10 Titans in Social Media Announced

WebMarketCentral

Judy Grundstrom at the Just JudyJudyJudy blog yesterday announced the Twin Cities Top Ten Titans In Social Media 2009 , chosen by a distinguished group of judges. It's a very interesting list.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Why are You Making it so Hard for People to Mention You in Tweets?

Proteus B2B Marketing Blog

It’s a common practice on Twitter to mention the source of cited content, most often by including a “mention”, the inclusion of the person’s Twitter name, i.e., @twittername. It’s a great thing to do. You get a chance to not only share great content, but to mention the author or contributor. Doing so potentially helps build [.].

Blogging in a regulated industry

Wondering Out Loud

Every time I participate in, or attend an event where social media is the topic there is always one – sometimes more – person in the audience representing a company from a highly regulated industry. Most often they are from the financial sector - banking, investments, etc. – and they all have the same question: How can we blog when everything we say needs to be run through an extensive approval process? It’s a great question.

Is Bing slip-sliding away… destination: irrelevance?

EMagine B2B Blog

We haven’t followed all the twists and turns very closely since our “Bing or bust?” post, a couple weeks after Bing’s announcement. Taking a fresh look today, what’s most striking is how very little the search-engine landscape has really changed. According to comScore data, Microsoft’s share of US searches went from 8.0% back in May (just [.].

Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Sure, online video is hot, but how you optimize video assets? How are b2b buyers actually using social media in their research and buying decisions?

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results