Sat.Dec 05, 2009 - Fri.Dec 11, 2009

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

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Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing.

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Making Sense Out of All this Data!

Buzz Marketing for Technology

Ok I admit it I am a bit of a data geek but I cant help myself when I see stats like this in a recent study titled How Much Information? 2009 Report on American Consumers. zettabytes of total information used by Americans in their homes far exceeds storage or transmission capacity.

Trending Sources

The Elves Are Making Appointments and Leads

Smashmouth Marketing

We hear this all the time, even from our own reps when they are having a slow week: "December is terrible for lead gen. End of year and the holidays.". True, people have other things on their minds.

Decision Makers Like Details


I recently participated in a group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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Why B2B marketing will become more visual, vocal, and mobile

Chris Koch

The mobile phone has long been an object of affection and obsession for people who like to talk incessantly. But now that mobile phones have become computers that happen to ring, they have become irresistible. There’s something about having this little device in our pocket that makes it so much more personal— dear, even—than any phone or laptop. Desktops?

ClickLaunch: Bob Gilbreath's The Next Evolution of Marketing

Ambal's Amusings

The old interruptive model of marketing doesn’t work. We know that. So, how do we marketers make meaningful connections with our customers through marketing that is truly valuable to their lives?

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward. Let me explain ….

B2B Marketing Zone’s Best B2B Marketing Posts – 2009


If you aren't already subscribing to the B2B Marketing Zone, you should be. Earlier this week they compiled the Top 80 B2B Marketing Posts for 2009. Be sure to check out the list to find great posts you might have missed this year. Shout out to Amy and Suaad who

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Aberdeen's B2B TeleServices: The 2009 Buyer's Guide


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Score One For Old School Marketing

The Content Factor

Jonathan Weber's interesting story about how that coolest of social media companies--Apple--relies on old media marketing techniques is well worth reading. According to Weber, Apple doesn't tweet, use facebook or do any of those other cool things. They do buy a lot of television, magazine pages and billboards, however

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward. Let me explain ….

What Trips a SPAM Filter? – B2B Marketing and Sales Tip #272


In a recent post on Al Iverson’s Spam Resource Blog Al answered a question that I think is extremely interesting (more so is the answer) so I wanted to push some of his post back for The B2B Lead Readers. What, exactly, are spam [content] filters picking up from a generic

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

The Importance of Powerful Visuals in Content Marketing

Ambal's Amusings

Content isn’t just about text anymore. In fact, too much text can harm your efforts to engage an audience. With peoples’ shortening attention spans, you need to think visually, and use powerful visuals to attract and connect with your audience. People now post over 14 million photos a day on Facebook. Video content isn’t far behind. Easy-to-use cameras, video cameras and cell phones make it incredibly easy to shoot pictures and record video, and then share it online.

Fixing the Crisis in Marketing

Everything Technology Marketing

I ran across an interesting blog post " The Crisis in Marketing " by Erik Bower from MarketBright where he talks about current Marketing methodologies not keeping pace with the pressures in today’s business environments: volatile markets, pressure to prove marketing's impact on sales pipeline, reduced budgets and headcounts, new tactics such as social media, etc.

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward.

The "new" AOL is trying to become a pay-to-play content company

The Content Factor

Last week the Wall Street Journal broke a story about AOL and CEO Tim Armstrong's new strategy to create a content company that is more attuned to what people are searching for and what advertisers want to promote. The plan is to create a network of freelancers that will write copy based on popular searches. Much of the freelancers' compensation will be based on how many times the content is

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Seven Infectious Diseases of B2B Marketing — And Their Cures: Branderhea


Kathryn Roy, marketing consultant and friend of The B2B Lead, has a great eBook, Seven Infectious Diseases of B2B Marketing — And Their Cures, that we want to share with all of our readers. We will post excerpts that cover the diseases one by one but feel free to download

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Technology Marketing Collateral Trends

Everything Technology Marketing

Here is a recent survey report on B2B technology marketing collateral trends from Eccolo Media that you may find interesting: “ Eccolo Media 2009 B2B Technology Collateral Survey Report ”. Key findings in the report: • White papers – especially those that are long on expert content and light on sales jargon – continue to be the No. 1 form of collateral influencing technology purchasers.

More Free Marketing Knowledge

The Effective Marketer

I love the internet. Free stuff abound and sharing is easy. But there is so much out there that deciding on what to read is a job in itself. That's why I liked when the Modern B2B Marketing blog posted a list of must-read B2B marketing

Twin Cities Top 10 Titans in Social Media Announced


Judy Grundstrom at the Just JudyJudyJudy blog yesterday announced the Twin Cities Top Ten Titans In Social Media 2009 , chosen by a distinguished group of judges. It's a very interesting list.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Why are You Making it so Hard for People to Mention You in Tweets?

Proteus B2B Marketing

It’s a common practice on Twitter to mention the source of cited content, most often by including a “mention”, the inclusion of the person’s Twitter name, i.e., @twittername. It’s a great thing to do. You get a chance to not only share great content, but to mention the author or contributor. Doing so potentially helps build [.].

Blogging in a regulated industry

Wondering Out Loud

Every time I participate in, or attend an event where social media is the topic there is always one – sometimes more – person in the audience representing a company from a highly regulated industry. Most often they are from the financial sector - banking, investments, etc. – and they all have the same question: How can we blog when everything we say needs to be run through an extensive approval process? It’s a great question.

Top 80 B2B Marketing Posts for 2009

B2B Marketing Zone Posts

It’s always fun at this time of the year to look back at what’s happened in the world of B2B Marketing. We are happy to announce the Top Posts as defined by Social Filtering - meaning by everyone involved directly or indirectly. This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. 10 Tips for Using Twitter And Email Marketing for B2B - Anything Goes Marketing , December 21, 2008.

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Best of 2009 (So Far): Social Media Marketing, Part 3


While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Sure, online video is hot, but how you optimize video assets? How are b2b buyers actually using social media in their research and buying decisions?

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

B2B Blogging: What are You Talking About?

Proteus B2B Marketing

The other day I ran across a neat tool that generates a word cloud for a blog. This is different than a tag cloud. A tag cloud is a cloud of words based on how you’ve tagged your blog posts. As such, you obviously influence the cloud based on how you tag your posts. The [.].

B2B Business Blogging: Separating the Wheat from the Chaff with Matthew Schwartz

Modern B2B Marketing

For the next post in our series of B2B marketing thought leader interviews , we interviewed Matthew Schwartz, an independent journalist with more than 20 years’ experience working in the media, who is currently a contributing a writer at Crain’s BtoB and BtoB’s Media Business magazines. Schwartz helped to create ZoomInfo’s new blog, Follow the Lead , which provides the latest news and analysis for sales and marketing execs.

10 Hottest Topics in B2B Marketing for 2009

B2B Marketing Zone Posts

One of the really cool things about the B2B Marketing Zone and Browse My Stuff is the ability of the system to determine hot topics or trends based on the content that is being brought together in topic hubs. Using the system, we found that these are the hottest topics in B2B Marketing for 2009. We would be very curious to hear thoughts on these topics. Why are these the hottest topics during 2009? Did we get it right? Are there some missing?

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137 Twitter Marketing Tips for Small Business


In case you missed it (as I did), Anita Campbell a few months ago published 137 Twitter Tips: How Small Businesses Get the Most from Twitter , based on input from the readers of Small Business Trends.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.