Fri.Oct 28, 2011

Is Blogging Right for my Business? The Benefits of a Business Blog

NuSpark

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. What are your goals? Thought leadership, SEO, lead generation? How do I get people to read it? How to I build subscribers? Are my audiences really interested in my thoughts? So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. “I’m

Memory + Emotional Attention = Content Marketing

Writing on the Web

How do you write good blog posts that connect emotionally with readers and turn them into loyal fans? Oh, heck, that’s easy. All you have to do is: Grab their attention. Get them emotionally engaged. Make a memorable impact. There you go, right? Easy-peasy.

Trending Sources

Why I Hate Fear-based Selling….

B2B Marketing Traction

I hate fear-based selling. You know, the kind where the seller lets you know one way or another that if you don’t buy their product or service you’re going to lose out.

Breaking News: People Who Like Print, Like Print

B2B Memes

There’s been a minor buzz this week in B2B circles about recent survey results suggesting that paper magazines and newsletters remain extremely important to business professionals. I’m sure it’s true. I’m also sure it’s not very meaningful. Just because you like something doesn’t mean it’s not dead.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

First-Ever HubSpot Halloween Flash Mob [Video]

Hubspot

Over the last two months, HubSpot has secretly been practicing the Michael Jackson "Thriller" dance routine in preparation for an awesome Halloween flash mob! Watch the video below to see how strategic planning, dedication, and practice pays off.

Are Local Websites Like the Internet’s Old Gray Mare?

Biznology

Image by Kerri-Jo via Flickr. You know that I talk a lot about local marketing. But more and more what I am noticing is that huge changes occur for local websites so quickly in this industry that itself is not very old.

Aging 11

Websites With More Content Generate More Customers [New Infographic]

Hubspot

We recently reviewed some of our data from Website Grader pertaining to the size of websites that are run through the application, how often those sites add new content, and then acquire new customers from that content.

Are You Lost In A B2B Sales Lead Paradox?

Modern B2B Marketing

by Maria Pergolino. Your B2B marketing department has done its job. They’ve filled the funnel with sales leads. The sales department followed through on the leads provided but somehow your close-ratios are dropping. What happened?

PPC 4

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

4 Holiday Marketing Mistakes to Avoid

Hubspot

It's almost that time of year! Christmas songs are starting to play on the radio. The temperature is getting colder. Everyone seems to be extra generous and cheerful as the holidays quickly approach.

In B2B Marketing, Fear Appeals Can Get Scary Good Results

MLT Creative

In marketing your B2B product or service, you may find yourself in a position in which a fear appeal is a viable strategy. For example, you may offer a product that is federally mandated or a service that’s required for someone’s safety. Whatever the reason, using fear appeals may be an option, and scientific research can be useful in determining if and how to use them. Are they effective?

4 Ways to Maximize Your Business' Facebook Presence

Hubspot

A recent study by Covario revealed that the Coca-Cola Corporation was the brand with the largest presence on Facebook in August 2011. With over 34 million fans, Coke continues to grow its fan base at nearly 3% monthly.

Friday Wrap-Up: This Week in B2B Marketing Tips

Reachforce

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! What You Should Know About Email Deliverability What a great post. Jason Falls from the

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Complaining Via Twitter? Don't Expect Much.

Hubspot

Yes, that's me -- steaming over the leaks from my brand-new roof installed by a name-brand, big-box home improvement center. It's bad enough that the roof leaked when it hadn't before. And, it was made even less palatable to deal with when one of the leaks was over my side of the bed.