Is Content Operations Your Next Focus Area?
NOVEMBER 12, 2014
'Target Audiences: VP of Marketing / CMO; CEO/CFO; Marketing / Content Operations head Purpose: Provide insights from business consultant on important trends that impact business, marketing, content strategy and operations: the digital enterprise, digital marketing, content and content operations, and their implications for business strategy Make evident the need for enterprise content strategy that is different from traditional marketing content strategies for websites and content projects Setup the need to make enterprise content strategy operational, with a new, leveraged, efficient, enterprise content operations model Topics: Content is a strategic imperative and driver of top enterprise objectives To meet new requirements, challenges and business imperatives, enterprises must embrace a new content (digital) mindset Enterprise organizations need a content strategy, that goes beyond marketing, websites and content projects, to support ALL customer facing, content dependent groups, including sales, sales training, customer service, HR (talent acquisition), and the sales channel Organizations must make operational enterprise content strategies, through a new, more leveraged, efficient and effective content operation. The traditional, project oriented, creative craftsman approach to content cannot meet new requirements. Business-to-business enterprise marketing executives are accountable for uniting all customer facing activities associated with capturing new customers, growing revenue, and creating exceptional customer experiences across all touch points and the entire customer lifecycle. Many B2B executives and their organizations are not innovating fast enough to capitalize on the competitive advantages available to early movers, or to get on the learning curve to become proficient with modern marketing practices. This post will introduce […] The post Is Content Operations Your Next Focus Area? appeared first on Avitage. Content Operations Strategy business trends Content marketing content operations digital enterprise digital marketing enterprise content strategy'