Sun.Feb 19, 2012

Anything Goes Marketing

Trending Sources

The social media measurement smackdown

grow - Practical Marketing Solutions

Last week I was involved in what one tweeter characterized as an “ROI smackdown.” ” I was speaking on a panel for Social Media Week New York when one of my fellow panelists said “This ROI stuff is just a bunch of crap. I’m so tired of it.

Does Social Media Deliver More Traffic Than Email?

Modern Marketing

by Jesse Noyes | Tweet this There’s a lot of speculation about whether social media’s explosive growth threatens email marketing. Perform a Google search on the subject and it might lead you to think the two are viscous enemies locked in mortal combat.

How to Get the CEO to Support Your Next Marketing Plan

B2B Lead Generation Blog

Tweet On the way home from the MarketingSherpa Email Marketing Summit, I caught up with one our clinic coaches, Craig Mullenbach. A Program Manager for MECLABS, Craig used his decade-plus years of experience in lead-generation and content strategy to help attendees at the event.

Building Brand Relationships

Manhattan Marketing Maven

I have more relationships that I can handle.  I   I do a so-so job, managingup, down and sideways at the office.  I   I do a little better with my gorgeouswife, great kid and lovelorn dog.    I struggle to manage relationships with dog-walkers,doormen, dry cleaners, tech guys, postmen, next door neighbors, visiting cousins, finance guys, college pals and professional peers.  I   I am maxxed out. 

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.