Mon.Feb 28, 2011

List of Brand-Side Corporate Social Strategists: Twitter Edition


Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.&#.

List 29

Is Social Media Going to Kill Email?

Modern B2B Marketing

by Andrew Spoeth The phenomenal rise of social media has, without a doubt, created a wave of excitement in the online marketing industry. It has never been as easy to share information online and to connect with like-minded individuals as it is today.

Trending Sources

Don’t Limit Your Nurturing


A recent article in Click-Z , by Mike Hotz, made the case for focusing your email nurturing primarily on the middle of the funnel. To support his point, Mr. Hotz offered up this statement: “….y

MQL 11

How do you leverage social media for SEO?


Image via CrunchBase. Amidst the blizzard of announcements by search engines or which social media sites they are now checking to rank your search results, it leaves a question unanswered: "Just what do you do about it all?"

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Facebook Like Button Gains Better Sharing Functionality


Facebook has been living in a two-button world. First, the social networking giant provided online publishers with a Share button, then it followed up with a Like button that replaced the notion of Facebook fans.

Foursquare Now Distinguishes Between Friends and Followers


When my college journalism professor was trying to wrap her mind around Twitter followers, she said, “I am not going anywhere; why are they following me?” ” While her words then were meant to be a joke, today they simply convey the evolution of social networks.