Trending Articles

Top 5 Content Marketing Trends for 2017

Navigate the Channel

Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising. While the primary goals remain the same, strategies and techniques vary dependent on audience and industry.

Leveraging Predictive Analytics Begins with Deciphering the Data

Reachforce

Sometimes all that marketing data can be a bit too much. Reviewing, extrapolating, and enriching data can quickly become a cumbersome, confusing, and time-consuming affair.

Trending Sources

In the Future of Social Media, Will Every Platform Look the Same?

Content Standard

Facebook is stealing features from Snapchat. So is Instagram. And Snapchat is trying to steal things from Facebook. Meanwhile, everyone has already stolen Twitter’s hashtags. And Twitter?

When It Comes To Cross Channel Marketing, Mobile Is Not A Channel

Modern Marketing

Ok you may be thinking, based on the title: "This guy is crazy, of course mobile is a channel! " Yes, of course mobile is a channel. But marketers need to realize that is more than. Much more than that. Mobile is a way of life. And no that is not hyperbole. Not by a long shot. It is fact.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

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Influencers: the key to content marketing

Biznology

I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter.

Brand Strategy 101: 7 Essentials for Strong Company Branding

Hubspot

Let's say you've come to the difficult realization that quite frankly your brand -- if you can even call it that -- is all over the place. Or perhaps worse, you have a defined brand, but you're noticing that it just doesn't seem to mesh with who you really are and what you really do. Don't panic.

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Only B2B - Untitled Article

Only B2B

How to know whether your lead is “qualified” enough to be a sales qualified lead? Let’s begin by understanding a few basics.

BANT 29

Crafting Cart Abandonment Emails that Work

Modern B2B Marketing

Nearly 3 out of 4 online shopping carts are abandoned. There are a myriad of reasons why customers abandon their carts, from sticker shock about shipping rates to lack of trust in your data privacy policies.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

Stop Your Industrial Website Redesign from Derailment

Industrial Marketing Today

What does industrial website redesign have to do with a train derailment? I’m not trying to be funny here by using this image of the Montparnasse derailment that happened on October 22, 1895. The action of a train leaving its tracks accidentally can have catastrophic consequences.

It’s time to introduce search engine optimisation topics into your content marketing strategy

Tomorrow People

Why your content marketing strategy should focus on search engine optimisation (SEO) topics — not just keywords — to differentiate your B2B marketing. A great shift is taking place in the world of search engine optimisation (SEO) results.

How to Write Well: 10 Timeless Rules From Legendary Ad Exec David Ogilvy

Hubspot

Writing is easy. Most people can do it. If you’re reading this, you can write. But can you write well ? Does your writing connect with people? Does it engage readers, compelling them down the page? Does your writing inspire action, selling things or services or ideas?

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Only B2B - Untitled Article

Only B2B

Finally, 5 things in email marketing campaign which actually work. We can only wish this was true, but we have all been there thinking about – Why doesn’t my email marketing campaigns generate results? My readers don’t seem to open my emails! frustration*.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Advanced SEO Analytics Reports that Even Beginner SEOs Can Use

Modern B2B Marketing

One of the most stressful moments in a marketer’s career is when traffic starts to slow or decline. You generated a lot of leads and revenue with creative emails, in-depth content, and shareable social posts, but new ideas are falling flat, and you’re suffering from a severe case of marketer’s block.

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What Is the Role of Brand Storytelling in Your Marketing Strategy?

Content Standard

You know the power of storytelling. You’ve read the studies about how brand storytelling more than any other form of communication can inspire people to act. But how do you execute storytelling as part of your marketing strategy? Where does it fit?

How many leads must you create to achieve sales forecasts?

ViewPoint

To make your forecast for the new year, look at sales for the coming year in terms of units. How many units must be sold? Review the existing pipeline and your closing ratio. Now you have the number of units that will be sold in the coming months without lead generation. This is the basis for projecting the number of leads needed to make the forecast from sales leads for the new year.

What is Agile Marketing: Everything You Need to Know

Marketing Insider Group

This article has been updated, expanded, and republished. As audience expectations rise, marketing technology gets more sophisticated, and the number of channels we need to reach keeps growing, marketers are discovering that their tried and true ways of working just don’t cut it anymore. Fortunately, Agile marketing holds the key to making marketing work in […]. The post What is Agile Marketing: Everything You Need to Know appeared first on Marketing Insider Group. Content Marketing

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Build a Killer Sales Development Machine with Data

LeanData

Trish Bertuzzi is a Sales Development expert who specializes in helping B2B tech companies identify costly problems in their revenue-generation process — and then she fixes them. Bertuzzi likes to say that the No. 1 lever you can pull to boost Sales Development Rep productivity is data. But there’s a problem. Data isn’t this bright, shiny, sexy toy that people become enamored with and want to run out and buy,” said Bertuzzi, President & Chief Strategist of The Bridge Group consulting firm.

Three Steps to Identify Trending Content

Modern B2B Marketing

A typical day in the life of a content marketer is somewhat like this: get into work, log in, grab a cup of coffee and, on a good day, get straight down to business to create top trending content that grabs thousands of eyeballs.

Anecdotal Analytics: How Storytelling Can Improve Your Measurement Structures

Content Standard

When was the last time your data analyst told you a story? I don’t mean a tale about his weekend or some crazy thing that happened during his lunch. I mean, when was the last time your data analyst took the time to tell you a story about your marketing?

Rise Above Corporate Fear and Face AI Head-On

Modern Marketing

“The man in constant fear is every day condemned.” ” - Publilius Syrus, c. 50 BC. Addressing change and encouraging change are what our Transformation Services team pitches. We don’t create change; we simply help people understand how to deal with it.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Putting Purpose Over Profit: Marketing Lessons from Purpose-Driven Brands

Marketing Insider Group

Purpose-driven brands such as Google, 3M and Chobani are all in on a little marketing secret. The best way to make money is to not prioritize profits. This is because the only way to become successful – and to sustain that success – is to have something that is unaffected by external forces as the foundation of […]. The post Putting Purpose Over Profit: Marketing Lessons from Purpose-Driven Brands appeared first on Marketing Insider Group. Content Marketing

The Vidyard Community is Coming to Cities Across North America!

Vidyard

Dust off your webcam and get ready to put video back into focus! The Vidyard community is making the rounds to help you win more with videos! Are you interested in getting together with your peers to learn and share tips, tactics, and experiences using Vidyard? Read on!

How Mobile Marketing + Email Pack a Punch for Marketers

Modern B2B Marketing

It’s getting far too easy for consumers to ignore marketing messages that they’re not interested in. Even if they are interested, they often miss important communications simply because there is so much noise out there.

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[Interview] How B2B CMOs Manage and Develop Marketing Plans 

bizible

We recently published our first issue of Fast CMO magazine and in doing so learned a great deal about how today’s B2B CMOs approach marketing planning. Fast CMO magazine is a compilation of interview stories featuring marketing executives from B2B companies.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

3 Ways to Chart the Customer Journey with High Quality Data

Reachforce

In today’s competitive marketing landscape, most demand generation marketers will tell you that customer experience is the top priority of their team’s strategy.

Meet Voula V, Head of Talent Acquisition at ScribbleLive

ScribbleLive

Culture is what makes an organization unique – the character, personality, and sum of its values, traditions, beliefs, interactions, behaviors, and attitudes. In our Culture Corner series, we’ll be raising the curtain on the company culture here at ScribbleLive and sharing our journey.

How to Drive Leads to Join Your Email Mailing List

Navigate the Channel

In order to convert leads to prospects and then customers, your B2B company first must find qualified leads. Driving those leads to join your email list is a priority, because they are your future customers.

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How the Recommendation Engine Explosion is Changing Martech and Content Consumption

Content Standard

The recommendation engine is one of the biggest martech innovations of the last few years, and it’s shaping our entire digital experience. For example, let’s say I visit the Harvard Business Review website and read about manufacturing marketing tactics (as one does).

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.