Wed.Feb 22, 2012

Five insanely simple ideas to make your next presentation sizzle

grow - Practical Marketing Solutions

By {grow} Community Member John Thomas. Creating effective PowerPoint presentations is a skill that is rarely ever taught, but somehow we’re all expected to create dazzling presentations. Though, as we all know, it rarely ever dazzles. It usually fizzles.

Revenue Growth by Choice and The Buyer Orbit

Tony Zambito

Image via Wikipedia. This is part 2 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . Growth is getting harder and harder to come by.

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How to: Mapping Content to the Buyer’s Journey

Modern Marketing

by Joe Chernov | Tweet this Below is the deck I presented at the Online Marketing Summit a couple weeks back. It’s called “ From Content to Customer ” and it focuses on the nexus of B2B content marketing and demand generation. Huge thanks to partner JESS3 for the creative genius.

B2B Marketing, Meet the Law of Attraction

B2B Marketing Traction

It’s no Secret that the Law of Attraction gets us what we want in our personal lives. But does it apply to business-to-business marketing? You bet it does. And social media has a lot to do with it.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

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Why Every Business Blog Needs Evergreen Content


When it comes to the different types of content you can publish on a business blog , there is a world of possibilities. But among all those variations of blog content is a very important one that often gets overlooked. That, my friend, is evergreen content , and every blog could use some.

Holiday Spending Delivers Q4 Gifts to E-commerce Sellers


Image by Getty Images via @daylife. The 2011 holiday shopping season blur, though hectic, was a welcome event for e-commerce sellers and online retailers.

The Pros and Cons of Form-Free Content (And Which to Choose)


There's one thing that absolutely all excellent inbound marketers have in common. Can you guess what it is? It's that they are all remarkable content creators.

B2B Marketing: Personal Relevance & Buyer Behavior

MLT Creative

ELM: The Elaboration Likelihood Model (ELM) suggests that a fundamental key to the art of persuasion lies in a person’s cognitive elaboration on the issue at hand. According to the ELM, personal relevance is an important factor in motivating people to cognitively elaborate on an issue. Thus, finding a message that achieves personal relevance is very important.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Achieve Your Marketing Goals with App Builder and Theme Templates


The Product team here at SnapApp is constantly soliciting feedback from our prospects and customers about what they want our marketing platform to do for them.