Wed.Nov 23, 2011

Trending Sources

Dialogue vs. Monologue: Six New-Media Principles, No. 1

B2B Memes

As I wrote in yesterday’s post , over the next six days I will be discussing six new-media principles, adapted from my forthcoming e-book, the New-Media Survival Guide.

B2B Marketing Trends I’m Thankful for

B2B Marketing Traction

There are two major developments for B2B marketers I’m thankful for.

8 Technologies Marketers Should be Thankful For

Modern Marketing

by Andrew Moravick | Tweet this Friends, family, memories – they all cross the mind as things we’re thankful for around Thanksgiving. But for b2b marketers, there are probably some technologies they should be thankful for as well. So as you get ready to carve the turkey and pass the mashed potatoes, we outline 8 technologies marketers are grateful to have in their arsenal. Customer Relationship Management (CRM) Systems.

Bean counters and Innovators: Facing off on social media ROI


Image by seanmcmenemy via Flickr. ROI or no ROI? The answer depends on which side of the business case you sit at: asking for the investment or holding the purse.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

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7 Major Landing Page Mistakes to Stop Making Today


You know that using landing pages is a crucial part of effective lead generation. And yet, you don’t seem to be generating leads quite as effectively as you’d like to be. So what are you doing wrong?

5 Mobile Innovations to Motivate the B2B Marketer

Modern B2B Marketing

by Maria Pergolino. More tools are available to forge a path on this new frontier. The era of mobile access is here. Our lifestyle has become mobile, thanks to nearly universal hand-held devices.

This is the week that was: The death of the tagline?

Earnest about B2B

As we start gearing up for party season here at Earnest with the B2B Marketing Awards and our very own Christmas bonanza just around the corner, we look back at a week of provocation, u-turns and fancy footwork. The Eurozone enjoyed its new role as world economy trouble maker, speculator Warren Buffett finally decided to get into tech stocks, and Burlusconi relied on the likes of Ronaldo and George Clooney to save himself from the slammer.

11 Safeguards to Prevent Business Blogging Embarrassment


You just wrote an awesome blog post. It's well researched, it will help your audience, and the tone is spot on. The excitement to get it on your site is so overwhelming, you scurry over to the 'publish' button and hover over it, about ready to push. Don't make another move.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

4 Ways to Optimize Content for the Economy-Focused Buyer in 2012

The ROI Guy

Businesses entered 2011 with optimism that an economic recovery was at hand and anxiously put plans in place for much-needed new projects, a return to growth and innovation. As we know, 2011 is best characterized by the recovery that never came. The Greek crises and European woes, U.S. debt downgrades, and budget conflicts all conspired to put a damper on the year and set a pessimistic stage for 2012.

How SEO can Help You Win More Customers and Make More Revenue

Tomorrow People

What are Britain’s businesses missing when it comes to SEO? The London Vice President of Google recently made a big claim. He said that growing companies can go global in several weeks, simply by exploiting the power of the internet ( Source: The Daily Telegraph ). So if the internet does indeed offer so much scope for development why are so many companies still missing out?


4 Ways Marketing Automation Will Shorten Your Sales Cycle


Successful inbound marketing is about more than just driving traffic to your site and converting it into leads. What happens to those leads after they become part of your database?