Sat.Dec 18, 2010 - Fri.Dec 24, 2010

Trending Sources

Seven Ways to Use Social Media for Business

Webbiquity

Though business use of social media is rapidly increasing, many executives remain skeptical of its value.

Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come

Customer Experience Matrix

Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. The market will probably split between enterprise-wide suites and more limited marketing automation systems. Teradata announced today that is acquiring marketing automation vendor Aprimo for a very hefty $525 million – even more than the $480 million that IBM paid for somewhat larger Unica in August. Given the previous Unica deal.

4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip!

What a Trifecta of a Year!

Buzz Marketing for Technology

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

More Trending

The Best B2B Marketing Ideas of 2010

delicious b2bmarketing

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc.,

10 Winning B2B Marketing Habits to Adopt in 2011

Great B2B Marketing

It’s been a while since I have neglected to end a year without doing some type of planning and goal setting for my business (or whatever company I was working for at the time) and my personal life. Like the saying goes, it’s hard to hit a target you don’t have, and goal setting is the best way to establish those targets. Perhaps you are equally committed to goal setting.

25 Ways to Get More Social Media Followers

Hubspot

Social media can seem overwhelming, especially when you're starting from scratch without any followers on your profiles. Building a following does take time, but there are many simple ways you can attract new followers. Here are 25 easy ways you can get more social media followers: 1.

Stop Flushing Your Online Marketing Dollars Down the Toilet

B2B Marketing Traction

Tweet. What’s the point of spending money to drive traffic to your web site… …if you’re not getting a return on your investment? Several of our new B2B clients came to us with this very frustration.

Media 18

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

Are you a Search Engine Watch Member? | Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

SEM 23

Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement.

Case study: Social Media Makes Big Splash for Small Entrepreneur

grow - Practical Marketing Solutions

Here is the most colorful social media success story you’ll ever read! The story starts with paint. Colorful … get it? I crack myself up. My friend Julie Boney became tired of painting splotches all over her walls every time she wanted to re-decorate.

If You MUST Write A Press Release, Do It Better

What Works - What Doesn't

At Schwartz Communications’ breakfast roundtable on content marketing last week, attendees were asked to rank which channels they used to get the news out about their company. Plenty of people use “blogs,” “Twitter,” “Facebook,” or “LinkedIn” but “press release” barely registered.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Finding The Right Calls-To-Action For Your B2B Website

delicious b2bmarketing

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Finding The Right Calls-To-Action For Your B2B Website Nov 17, 2010 at 12:23pm ET by Shellie Foriska Marketers continue to search for ways to convert more website visitors into actual leads. Using the power of website analytics can help make that search a little easier.

Happy Holidays From HubSpot! [Video Card]

Hubspot

2010 has been a great year for HubSpot -- all thanks to you! Our community has inspired each one of our teams to work hard, experiment, and embrace constant learning. With the holiday season in full swing, we at HubSpot wanted to say thank you and send warm wishes your way! Naturally, the best way to do this is by showing the different faces behind HubSpot. Watch our video card to see those faces and read our message. We hope you enjoy watching it as much as we enjoyed making it!

A Very Lite Brite Christmas

grow - Practical Marketing Solutions

At this time of year I’m not thinking too much about marketing and business so I just thought I would tell you a Christmas Story. This is the tale of the only Christmas present that ever made me cry. When I was a little boy, all I ever wanted for Christmas was a Lite Brite set.

Paper 10

B2B Marketing Creative - Not the job I wanted 50 years ago

MLT Creative

I don’t remember much about being four years old, but back then I did have an ambitious career goal. As far as I knew from television and movies, my vocational options were to be like my parents, or choose between being a cowboy or an Indian. I wanted to be an Indian.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Five New Year’s Resolutions for the B2B Marketer

ANNUITAS

Another year has come and gone and if anyone thought that 2009 was the year of the B2B marketer, then 2010 may have trumped it. I have said before that there is no better time to be in B2B Marketing and with all the momentum that was built up this year, I am anxiously waiting for what’s to come in 2011. Every New Year gives us an opportunity to set priorities and reset our focus. With that in mind, let me offer up the Top 5 New Year’s Resolutions for the B2B Marketer in 2011.

How to Keep Up with News & Emerging Trends [Marketing Cast]

Hubspot

Information overload is a challenge for many marketers. How do you keep up with the constant flow of information to take advantage of emerging trends and new media technologies?

PR 8

What Your LinkedIn Profile Says About YOU

Sales Intelligence View

One of the focus points for Social Selling University will be on the sales persons use of LinkedIn. I’m fairly certain that all my readers have a LinkedIn profiles, if not you really need one. LinkedIn is a professional platform typically used for people to create a profile and keep in contact with past coworkers [.]. Social Selling B2B b2b sales customer 2.0 linkedin social media

A Christmas Story

Tony Zambito

Image by A. Davey via Flickr. As this year draws to a close, I wish to extend my warmest wishes for a wonderful hoilday time to all.    Also, many thanks to those who have read my articles and offered encouragement. 

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high.

CPC 5

Top 10 Inbound Marketing Ebooks and Webinars of 2010

Hubspot

We have reached the time when 2011 is only slightly more than a week away. As marketers around the world prepare for the budgeting, planning, and execution that will happen in the New Year, the team here at HubSpot has been busy looking at data from 2010. After crunching the numbers, we have determined our 10 most popular webinars and ebooks of 2010.

The Majestic Hope of Social Media

grow - Practical Marketing Solutions

This has been a strange year of growing pains for the social web — privacy issues, cyber-bullying, gurus galore, and technical failures seemed to dominate the headlines. But there’s something amazing and wonderful ahead. Can you feel the hope and momentum building like I do?

7 Ways to Generate More Sales Revenue with Marketing Automation

Modern B2B Marketing

by Katie Byrnes In a recent webinar, Mac McIntosh, Founding Partner of AcquireB2B, and Jep Castelein, Founder of LeadSloth (and new Principal Consultant at Marketo!) discussed the top seven ways to utilize marketing automation to generate more sales revenue.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

4 Steps to B2B SEO Accountability

delicious b2bmarketing

Are you a Search Engine Watch Member? |

SEM 4

Celebrating Humbug Day - You're Allowed a Dozen Today!

Hubspot

Creating and copyrighting a day is one marketing tactic many organizations can employ in an effort to gain distinction in a crowded marketplace.

The blogger’s end of the year report card

grow - Practical Marketing Solutions

I’m going to take a few days off over the holidays to relax, do some writing, and reflect on my blog and my business. I know that to earn your support, I need to keep listening to your feedback and improve the experience you have here.