Sat.Dec 18, 2010 - Fri.Dec 24, 2010

Seven Ways to Use Social Media for Business


Though business use of social media is rapidly increasing, many executives remain skeptical of its value.

Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come

Customer Experience Matrix

Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. The market will probably split between enterprise-wide suites and more limited marketing automation systems. Teradata announced today that is acquiring marketing automation vendor Aprimo for a very hefty $525 million – even more than the $480 million that IBM paid for somewhat larger Unica in August. Given the previous Unica deal.

Trending Sources

4 Tips for B2B Marketing on Facebook

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What a Trifecta of a Year!

Buzz Marketing for Technology

BtoB 28

25 Content Marketing Questions Answered

Featuring LinkedIn's Jason Miller & Curata's Pawan Deshpande

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10 Winning B2B Marketing Habits to Adopt in 2011

Great B2B Marketing

It’s been a while since I have neglected to end a year without doing some type of planning and goal setting for my business (or whatever company I was working for at the time) and my personal life. Like the saying goes, it’s hard to hit a target you don’t have, and goal setting is the best way to establish those targets. Perhaps you are equally committed to goal setting.

Stop Flushing Your Online Marketing Dollars Down the Toilet

B2B Marketing Traction

Tweet. What’s the point of spending money to drive traffic to your web site… …if you’re not getting a return on your investment? Several of our new B2B clients came to us with this very frustration.

Sites 18

25 Ways to Get More Social Media Followers


Social media can seem overwhelming, especially when you're starting from scratch without any followers on your profiles. Building a following does take time, but there are many simple ways you can attract new followers. Here are 25 easy ways you can get more social media followers: 1.

B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

Are you a Search Engine Watch Member? | Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

SEM 23

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement.

Case study: Social Media Makes Big Splash for Small Entrepreneur

grow - Practical Marketing Solutions

Here is the most colorful social media success story you’ll ever read! The story starts with paint. Colorful … get it? I crack myself up. My friend Julie Boney became tired of painting splotches all over her walls every time she wanted to re-decorate.

If You MUST Write A Press Release, Do It Better

What Works - What Doesn't

At Schwartz Communications’ breakfast roundtable on content marketing last week, attendees were asked to rank which channels they used to get the news out about their company. Plenty of people use “blogs,” “Twitter,” “Facebook,” or “LinkedIn” but “press release” barely registered.

Press 11

Finding The Right Calls-To-Action For Your B2B Website

delicious b2bmarketing

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Finding The Right Calls-To-Action For Your B2B Website Nov 17, 2010 at 12:23pm ET by Shellie Foriska Marketers continue to search for ways to convert more website visitors into actual leads. Using the power of website analytics can help make that search a little easier.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Happy Holidays From HubSpot! [Video Card]


2010 has been a great year for HubSpot -- all thanks to you! Our community has inspired each one of our teams to work hard, experiment, and embrace constant learning. With the holiday season in full swing, we at HubSpot wanted to say thank you and send warm wishes your way! Naturally, the best way to do this is by showing the different faces behind HubSpot. Watch our video card to see those faces and read our message. We hope you enjoy watching it as much as we enjoyed making it!

A Very Lite Brite Christmas

grow - Practical Marketing Solutions

At this time of year I’m not thinking too much about marketing and business so I just thought I would tell you a Christmas Story. This is the tale of the only Christmas present that ever made me cry. When I was a little boy, all I ever wanted for Christmas was a Lite Brite set.

Paper 10

B2B Marketing Creative - Not the job I wanted 50 years ago

MLT Creative

I don’t remember much about being four years old, but back then I did have an ambitious career goal. As far as I knew from television and movies, my vocational options were to be like my parents, or choose between being a cowboy or an Indian. I wanted to be an Indian.

Five New Year’s Resolutions for the B2B Marketer


Another year has come and gone and if anyone thought that 2009 was the year of the B2B marketer, then 2010 may have trumped it. I have said before that there is no better time to be in B2B Marketing and with all the momentum that was built up this year, I am anxiously waiting for what’s to come in 2011. Every New Year gives us an opportunity to set priorities and reset our focus. With that in mind, let me offer up the Top 5 New Year’s Resolutions for the B2B Marketer in 2011.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

How to Keep Up with News & Emerging Trends [Marketing Cast]


Information overload is a challenge for many marketers. How do you keep up with the constant flow of information to take advantage of emerging trends and new media technologies?

PR 8

What Your LinkedIn Profile Says About YOU

Sales Intelligence View

One of the focus points for Social Selling University will be on the sales persons use of LinkedIn. I’m fairly certain that all my readers have a LinkedIn profiles, if not you really need one. LinkedIn is a professional platform typically used for people to create a profile and keep in contact with past coworkers [.]. Social Selling B2B b2b sales customer 2.0 linkedin social media

A Christmas Story

Tony Zambito

Image by A. Davey via Flickr. As this year draws to a close, I wish to extend my warmest wishes for a wonderful hoilday time to all.    Also, many thanks to those who have read my articles and offered encouragement. 

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high.


Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Top 10 Inbound Marketing Ebooks and Webinars of 2010


We have reached the time when 2011 is only slightly more than a week away. As marketers around the world prepare for the budgeting, planning, and execution that will happen in the New Year, the team here at HubSpot has been busy looking at data from 2010. After crunching the numbers, we have determined our 10 most popular webinars and ebooks of 2010.

The Majestic Hope of Social Media

grow - Practical Marketing Solutions

This has been a strange year of growing pains for the social web — privacy issues, cyber-bullying, gurus galore, and technical failures seemed to dominate the headlines. But there’s something amazing and wonderful ahead. Can you feel the hope and momentum building like I do?

Should your SEO effort focus on chasing algorithms …or analytics?

EMagine B2B Blog

There’s an old saying, something about “moderation in all things” and avoiding excess. It’s a good guide in many aspects of life, and – would you believe it? turns out it applies pretty well to search engine optimization (SEO), too. Where this comes into play is with those SEO consultants who make a fetish [.].

4 Steps to B2B SEO Accountability

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Celebrating Humbug Day - You're Allowed a Dozen Today!


Creating and copyrighting a day is one marketing tactic many organizations can employ in an effort to gain distinction in a crowded marketplace.

The blogger’s end of the year report card

grow - Practical Marketing Solutions

I’m going to take a few days off over the holidays to relax, do some writing, and reflect on my blog and my business. I know that to earn your support, I need to keep listening to your feedback and improve the experience you have here.

7 Ways to Generate More Sales Revenue with Marketing Automation

Modern B2B Marketing

by Katie Byrnes In a recent webinar, Mac McIntosh, Founding Partner of AcquireB2B, and Jep Castelein, Founder of LeadSloth (and new Principal Consultant at Marketo!) discussed the top seven ways to utilize marketing automation to generate more sales revenue.

B2B Video Content Marketing on Youtube

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Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.