Tue.Jul 26, 2011

B2B telemarketing: An interview with Michael Brown

Sales Lead Insights

Ask before telling and learn before selling. Michael Brown is our “Business to Business By Phone Expert”. When it comes to using the phone to generate, nurture and qualify leads, there’s nobody better than Michael.

Email Productivity Tips for Marketers

The Effective Marketer

A recent article on LifeHacker talks about tips to get faster email responses. They talk about: Write shorter emails. Write fewer emails. Ask for a response. Start with a deadline. Only email one person at a time.

Trending Sources

Blogger’s Block: Writing Tips to Get “Unstuck”

Writing on the Web

What do you do when you’re stuck and can’t write on your blog? Here are some blog writing tips. I diagrammed them out. It’s the rainy season here in Mexico – a great time to do a lot of reading and writing.

Where to Find B2B Sales Leads

Great B2B Marketing

The need for fresh sales leads gives a recurring headache to B2B companies and the competition for prospects is only going to get fiercer. The key to success is to constantly supplement your existing lead generation efforts with new sources. A well-crafted lead plan will allow you to get the bulk of your leads from old reliable programs while you set aside 5-10 percent of the budget to test new sources. Over the next three weeks I’ll give you a couple of dozen lead generation sources to consider.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

10 Easy Ways to Improve Landing Page Conversions


The following is a guest post from Justin Rachwalski, Strategy Lead at Google. We’ve put together a compelling list of ways you can improve your landing pages and conversions. These tips are easy to implement and, more importantly, can start improving your results immediately.

Advertising on Facebook yet? Maybe you should be…

EMagine B2B Blog

Back in February, we posted a heads-up that the major social networks were moving into good old-fashioned advertising, providing a more familiar vehicle for those B2B marketers who’ve had difficulty relating to – or believing in the power of – this friending and liking stuff …and a supplementary vehicle for those who have moved strongly [.]. B2B Web Strategy Lead generation Social Media

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Community? We Don’t Need No Stinkin’ Community!

Modern B2B Marketing

by Rick Siegfried “We have our customers. They signed our contract. The rest is up to them. They can deal with Support on a case to case basis.”. This kind of mentality may appall you, but it is sadly all too common among B2B organizations.

Video Streaming Is Now 39% of All Mobile Traffic [Data]


A new report by Allot Communications , a network management vendor, reveals some extremely interesting data about bandwidth consumption, video streaming and mobile devices. Some key findings include: Video streaming now makes up 39 percent of all mobile traffic.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Blog so you can be taken completely out of context


Image by quinn.anya via Flickr I am in the middle of guiding some new bloggers over at Marketing Conversation on how to blog most effectively. It is pretty exciting and instructive because there are many things I take for granted. One of the biggest trends I see is internal shorthand. What I mean is that [.]. Internet Marketing Public Relations Social Media Marketing Abraham Harrison Blog Brand Corporate blog derrida derridian Facebook how to blog IBM linkedin RSS twitter

5 Steps to Spelling Out E-M-A-I-L


This is a guest blog post written by Jim Ducharme, a social media professional and online marketing consultant who helps companies use an integrated approach to their online marketing. You can read more of his thoughts on social and marketing at: www.hugehead.ca.

Simplified Holistic Online Marketing: PPC & SEO Working Together


In my previous post about simple holistic online marketing I stressed how keywords are the strong foundation for your website. Anyone in the search marketing industry knows that keywords are the driving force behind paid and organic campaigns. In this … Continue reading → The post Simplified Holistic Online Marketing: PPC & SEO Working Together appeared first on Fathom.

The Ultimate Event Checklist: Rock the Fall Conference Season!


The Fall event season is just around the corner. August through October are huge months for events and conferences, and I imagine many of you are filling your calendar and getting business cards ready to make a splash. But is that all you need to do to prepare?

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.