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Customer Lifecycle Optimization: Why It Matters And How To Improve It

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Customer lifecycle optimization is thinking of your sales funnel as a whole, not just disparate parts. Target the weakest parts to deliver outsized results. Advocacy & Loyalty Customer Marketing customer lifecycle customer lifecycle optimization customer marketing

You Need to Understand These 6 Things About What B2B Buyers Want

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The more we know, the better we can sell – especially when it comes to knowing what B2B buyers want. That seems to be the underlying premise of marketing right now. It’s not a bad premise. It leverages one of the all-time great marketing principles: relevancy.

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This is What Customer-Centric Marketing Really Looks Like

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Customer experience is a top priority for many companies. See how to create marketing that puts the customer first. That’s true customer-centric marketing. Advocacy & Loyalty Customer Marketing customer centric marketing customer marketing expand marketing

Inbound Marketing or Outbound? Which is the Winner?

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The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. With the rise of internet-empowered buyers, inbound marketing has helped vendors take control of the initial pieces of the buyer’s journey.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

Want More Profits? Focus on Your Best and Worst Customers

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Does your customer management strategy need an upgrade? Super customers can 16x your profits - and so can firing your "super awful" customers. Customer Marketing customer lifetime value customer management customer marketing

5 Simple Ways to Write Better Emails

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How much time do you spend on emails every week? If you’re average, it’s about 28% of your time ‒ almost one and a half days out of every week. So … how much of that time do you think is wasted?

Email Deliverability: This is Why It Matters

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If email deliverability is a focus for your email marketing efforts, tune into this blog to how your marketing strategy may be influencing your deliverability. Deliverability Email Marketing deliverability email deliverability email marketing

How to Get More Search Engine Traffic to Your Landing Pages

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Smart marketers use landing pages. Because they get more conversions. Landing pages focus visitors’ attention, which makes them more likely to take the action you want them to take.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

5 Ways Outbound and Inbound Marketing Complement Each Other

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What kind of marketer are you? That sounds like the beginning of a diverting quiz, but it speaks to a perception among marketers that just may have run its course. If you’re like many marketers right now, you’d answer that question either with “inbound” or “outbound” as your answer.

How to Get More Leads From Social Media

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What’s your impression of how hard it is to generate leads on social media? My impression used to be that social media lead generation is unusually hard—much harder than content marketing. But in a recent survey of marketers from Ascend2 , content marketing actually surpassed social media in terms of difficulty. Effectiveness vs. Difficulty for Lead Generation. There was another interesting thing in that report.

15 Elements Most Successful Blogs Have in Common

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What’s on your blog? You’ve got a few posts of course. Maybe a sign-up box. But are there blog elements you’re missing? More importantly, are you leaving out anything that could be getting you more results? There are a few basic components almost all successful blogs share.

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From Mealy to Meaty: How to Create Better Content

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Many of us content marketers have been operating under a faulty premise. We think more is always better. Every year, we’ve made it a priority to create more and more content. Even this year, 76% of B2B content marketers say they will create more content. For B2Cers, the figure is 77%.

Want Better Marketing Automation Results? Think Outside the Inbox

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When most of us think of marketing automation, we think of email. Automated emails, also called “drip emails,” “drip campaigns,” or “auto-responders,” are the backbone of marketing automation. These pre-scheduled emails go out at certain times, based on specific actions your subscribers take.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform

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True or False: Modern marketing departments are dominantly focused on demand generation activities? Well, the answer is slightly more complex than true or false… but if we had to choose, we’d say false.

How human creativity plays a role in AI

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Learn how Artificial intelligence may play a role in support, but how Marketing and Sales should remain focused on building meaningful relationships. Marketing Strategy ai artificial intelligence creativity

8 Powerful Tips for Going Viral on LinkedIn Pulse

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We’ve all heard the story. Somebody publishes a post on LinkedIn, and nearly overnight it goes viral, soliciting massive amounts of traffic, shares, and comments — and, consequently, a sharp spike in both leads and sales. Was it due to skill, luck … or maybe a little of both?

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How to Add a Personal Touch to Your Marketing Automation

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The days of “one size fits all” marketing are over. If you want to stay competitive now, you need to talk to different types of customers … differently. But I bet you already knew that. And you don’t just know it – you apply it to your business all the time.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

What Every B2B Marketer Needs to Know About Readability

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Is the content you publish engaging enough? If you’re worried it’s not, you’re definitely not alone. B2B marketers have named a perennial problem with producing engaging content.

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Why Data-Driven Storytelling is the Next Big Thing in Content Marketing

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B2B marketers know there is no shortage of data; most of us are overflowing with it. But sorting through that data and using it in new and innovative ways to connect with your target audience – that’s a different story.

12 Ways to Boost Your Website’s Lead Generation Performance

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If you’re in digital marketing, there’s probably one metric you’re more focused on than anything else: leads. Your goal might be to get more leads, or maybe better leads, or leads that convert faster, or leads that give a higher value. But any way you cut it, it’s still all about lead generation. The question is, how do you get those leads? There’s no shortage of lead generation tactics.

10 Ways to Use Images for Memorable Marketing Results

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There’s no shortage of content on the Internet. Every day, more than 2 million blog posts are published. If you’re a content publisher or a company that does content marketing, all that content creates a challenge. How can you stand out? Is there any hope of getting your audience’s attention?

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Account-Based Marketing, By the Numbers

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As you may have noticed, account-based marketing is getting a lot of ink, and it’s getting the online version of massive air time. There are two very good reasons for this: New technologies put it within reach of the average company. It really, really works.

How to Write a Creative Brief for Your Next Video Project (with Template)

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Proper planning permits perfection. This is true whether it’s for climbing up (and down) a mountain or for producing a marketing video for your business. I have been creating marketing videos for more than six years.

How to Get More Results Out of Less Content

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My, we’ve all been busy. According to the Content Marketing Institute and Marketing Pros, marketers have been creating quite a lot of content over the past few years ‒ and it looks like most of us will create even more of it this year. This actually worries me a little. I wonder if putting so much of our resources into creating more and more content might actually be a mistake. More is not always better. Here’s why: We’re not making the most of the content that we’ve got.

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Why (and How) Your Team Should Personalize the Customer Experience

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We all have good intentions when it comes to customer experience and treating our customers well, but sometimes there are disconnects. The classic example of this is when you get put on hold by a company. They tell you at the beginning of your wait, “Your call is important to us.”

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

How Adopting SEO Best Practices Will Increase Your Brand Awareness and Drive Sales

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Each year, there is talk among the search engine marketing community whether or not SEO is still valuable to a business. The short answer is that SEO still matters – a lot.

5 Smart Ways to Automate Your Marketing

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Need to do more with less? It’s a common challenge for marketers today. We’ve got limited budgets, limited time, limited staff – and yet our quarterly targets keep rising. For many of us, this means it’s time to apply some elbow grease. It’s time to hunker down, call home that we’ll miss dinner, and work through until the job is done. But you don’t necessarily have to work harder. In fact, I bet most of you are already pretty much at your limits.

An A to Z of Content Marketing Best Practices

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There’s a lot to know about content marketing. You’ve got the content creation part, the social media part, the SEO. The audience growth, the influencers… Sometimes it seems like it just goes on and on. That’s a good thing and a bad thing. It’s good because it means there’s always more to learn.

Why 78 % of Marketers Struggle with Content Marketing ROI

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Content marketing has traveled light years since its inception. We know it works, which is why our budgets for it are growing so rapidly. In fact, the most effective content marketers report allocating 46 percent of their budgets to this type of marketing.

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Lead Qualification: Rethinking BANT in the Modern B2B Sales Cycle

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In today’s complex B2B sales cycle, it’s important that an organization’s sales and marketing teams create a clearly defined and agreed upon, definition of a qualified lead.

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10 People You Should Follow on Twitter if You’re in Marketing

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Twitter’s official company mission is “to give everyone the power to create and share ideas and information instantly, without barriers.” However, with over 320 million active users, Twitter can sometimes feel a bit … overwhelming.

The Top 5 YouTube Analytics Every Marketer Should Know

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OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well?

The Other Walking Dead: Combatting Spam Bot Appliance Emails

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Zom·bie OR ˈ zämbē / Noun: the body of a dead person given the semblance of life, but mute and will-less, by a supernatural force, usually for some evil purpose.

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.