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How Marketing Automation Makes Businesses Smarter

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Today's advanced marketing automation platforms can become a company's primary engagement tool when integrated with their website, social media accounts, CRM, and a host of other applications. Marketing Automation

27 Amazing Facts about B2B Content Marketing

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Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing

Inbound Marketing or Outbound? Which is the Winner?

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The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. With the rise of internet-empowered buyers, inbound marketing has helped vendors take control of the initial pieces of the buyer’s journey.

How to Hire The Perfect Person To Run Your Social Media

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Are you thinking about hiring a social media expert to help with (or run) your social marketing? Pro tips for knowing when, why, who - and how - to hire.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

7 Essential Account-Based Marketing Strategies

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Account-based marketing enables you to efficiently nurture groups of decision makers at large organizations. Here are a few tips to set you up for success! Account-Based Marketing

5 Key Differences Between Email Marketing and Marketing Automation

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Do you need an email marketing solution or a marketing automation platform? Here are 5 factors to better understand the difference between email service providers and marketing automation. Email Marketing Marketing Automation email email marketing marketing marketing automation

Preparing Your 2019 Marketing Plan and Budget

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Do you have a documented marketing plan and budget? It's not too late to create one. Here are six tips for preparing your 2019 marketing plan and budget. Marketing Strategy

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5 Ways Your Event Marketing Efforts Can Help You Attract More Leads

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Are you ready to make the most out of your event marketing efforts? These 5 tips will help improve engagement and increase your number of leads. Events Lead Generation Lead Nurturing

Do These 4 Things to Improve Your Account Based Marketing Efforts

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Account-based marketing is essential for B2B marketers wanting to make a bigger impact. These 4 tips will take your efforts to the next level. Account-Based Marketing

Rethink Marketing podcast: Building Your Twitter Following

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Can your business make money via Twitter? Sharon Hurley Hall outlines how to leverage building your Twitter following for lead generation. Social Media Marketing

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

12 Tips for Amazingly Effective Email Subject Lines for 2018

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How to write email subject lines your audience actually wants to click! Read these tips for more effective email subject lines, then start experimenting and testing. Email Marketing

Move Your Marketing Strategy Forward by Going Back to the Basics

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Adaptive Marketing Customer Marketing Marketing Strategy Personalization Buyer Personas customer experience customer marketing marketing automation marketing strategy

6 Reasons CRM Users Should Embrace Social Media Management

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Are you getting the most from your social media marketing efforts? Learn 6 reasons why you should connect your CRM with your social media management tool. Corporate

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Pulpo Media Improves Lead Generation Efforts with Act-On

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Pulpo Media adopted marketing automation to improve its marketing efforts, generate better inbound leads and increase ROI. Check out excerpts from our interview with Oscar Padilla, Executive Vice President for client services and ad opportunities at Pulpo Media, to learn how they did it.

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7 Ways B2Bers Can Rock Lead Gen Via Social Media

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You knew that social media is a very affordable lead generation tool, but did you know that it’s rated third in effectiveness after email and your website?

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How to Use Data and Analytics to Revamp Your Marketing Strategy

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Are you unsure how to interpret and leverage your data? Here are a few tips on how to use data and analytics to revamp your marketing strategy? Marketing Strategy Reports & Analytics

9 Easy Ways to Get More Leads from Your B2B Blog

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Subscribers and shares are great, but let's dig into how you can grab more leads from your blog right now. Here are 9 easy ways to get more leads from your B2B blog. B2B Marketing Content Marketing Lead Generation B2B b2b blog lead generation leads

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GDPR after 4 months in, does it matter? TL:DR yes.

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Are you curious to learn what is happening with GDPR after 4 months? Learn why it matters and how to prepare for upcoming security regulations.

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How Financial Institutions Can Build Trust Using Marketing Automation

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Marketing automation for financial institutions helps build trust and guide their customers on a personalized path toward brighter financial futures.

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Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

A Butterfly Flaps Its Wings Inside a Start-Up: The Initiation and Effects of Team Communication

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COO Bill Pierznik shares insight on team communication within start-ups, as decisions made in a silo can have unexpected yet profound effects. Corporate alignment communication COO start-up thought leadership

Evolving MarTech 2.0: The Adaptive Marketing Platform

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Technology continues to evolve and so should your marketing technology stack. An adaptive marketing platform allows you to combine the power of artificial intelligence and machine learning with the tools you already are using to have great conversations with your sales prospects.

3 Reasons Why AI Won’t Steal Your Marketing Job

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Don’t fear – artificial intelligence isn’t going to steal your marketing job ― develop your skills and learn to stay flexible and AI might even help! Adaptive Marketing AI B2B Marketing Content Marketing Digital Marketing Inbound Marketing

3 Things About Machine Learning Every Marketer Needs to Know

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Not sure you understand what machine learning is? It can sound a little scary and confusing, but it's not. It's just using data to answer questions. Adaptive Marketing AI B2B Marketing Marketing Life Personalization

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

26 Ways to Promote Your Blog Post (in 2018)

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Writing a really good blog post is hard; it's almost criminal not to spend the time to promote your blog post so it gets the readership it deserves. Content Marketing Social Media Marketing content marketing social marketing

5 Tips to Get Your Content Shared More Often

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Once you?ve ve nailed content creation, your next move is to find effective ways or tips to get your content shared more often. These 5 tips will help. Content Marketing content content marketing content marketing strategy content strategy content traffic get your content shared

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How to Create Better Content in 2018

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“More” is a content marketing mantra, but more content is not better marketing – better content is. Discover 7 questions to ask yourself to improve your content. Content Marketing better content content content best practices content marketing marketing content

3 Sure-Fire Tactics to Attract More Leads

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Are your marketing efforts not getting you the type or results you want? Then check out these 3 sure-fire tactics to improve your lead generation efforts. Lead Generation

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Breathe New Life Into Old Content

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Good content is so hard to create that it’s worth your time to use historical optimization to refresh old bogs and other content to create new value. Content Marketing blog optimization content content marketing optimization optimize optimize old blogs

Once is Never Enough: How to Repurpose Content Like a Boss

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Good content is hard to do – and expensive. Learn how to repurpose your content to make the very most of your best content – and extend your budget. Content Marketing content content repurposing marketing content repurpose content repurpose marketing content repurposing

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Why Video Storytelling Is the Future of Marketing

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Add video to your content marketing mix to bump your results in the right direction. Learn 4 high-profile use cases and 4 tips for success. Corporate Video content marketing video video content video marketing

Rethink Marketing Podcast: The Manufacturing Marketer

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Manufacturing Marketing Automation

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

Rethink Marketing Podcast: Manufacturing

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Manufacturing Marketing Automation

12 Ways to Boost Your Website’s Lead Generation Performance

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Check out these 12 proven website lead generation strategies to get more and better leads. With examples! Demand & Lead Generation Digital Marketing Forms & Landing Pages Lead Generation lead gen lead generation lead generation strategy website optimization

Finding Your Target Audience on the Web

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You've created your targeted audience's buyer persona, but do you know where to find them on the web? Learn why that's important. B2B Marketing Customer Marketing Marketing Automation

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3 Ways to Use Personalized Marketing to Attract Leads and Improve Retention

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Are you struggling to see results from your marketing efforts? Use these 3 personalized marketing to attract more leads and retain customers. Adaptive Marketing Personalization

Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

The modern era of MarTech is great, isn't it? Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects. and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Wait a second - that wasn't part of the plan. Since when did a 1.5% conversion rate start looking "good"? Why aren't we tailoring our messages? Michael Ballard, Senior Manager of Global Digital Marketing at Lenovo, shows how marketers can reach the right contact, using the right channel, at the right time. Michael will take us through how Lenovo piloted three different intent programs to integrate intent data into their marketing strategy allowing them to trigger relevant and timely campaigns that any sized organization could emulate.