Act-On

5 Key Differences Between Email Marketing and Marketing Automation

Act-On

Do you need an email marketing solution or a marketing automation platform? Here are 5 factors to better understand the difference between email service providers and marketing automation. Email Marketing Marketing Automation email email marketing marketing marketing automation

How Marketing Automation Makes Businesses Smarter

Act-On

Today's advanced marketing automation platforms can become a company's primary engagement tool when integrated with their website, social media accounts, CRM, and a host of other applications. Marketing Automation

27 Amazing Facts about B2B Content Marketing

Act-On

Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing

12 Tips for Amazingly Effective Email Subject Lines for 2018

Act-On

How to write email subject lines your audience actually wants to click! Read these tips for more effective email subject lines, then start experimenting and testing. Email Marketing

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

9 Easy Ways to Get More Leads from Your B2B Blog

Act-On

Subscribers and shares are great, but let's dig into how you can grab more leads from your blog right now. Here are 9 easy ways to get more leads from your B2B blog. B2B Marketing Content Marketing Lead Generation B2B b2b blog lead generation leads

Lead 253

How to Create an Organic LinkedIn B2B Marketing Strategy

Act-On

Are you doing all you can to better leverage LinkedIn to be a powerful B2B marketing tool for your company? Here are several tips for building an organic LinkedIn B2B marketing strategy. Brand Marketing Social Media Marketing

How to Perform a 2018 Mid-Year Marketing Assessment with Checklists

Act-On

On track to meet your annual goals? Well, now is a great time to evaluate your efforts with a mid-year marketing assessment. Here are some checklists to help you evaluate your mid-year marketing results in social, search, paid, website, more.

Search 188

Evolving MarTech 2.0: The Adaptive Marketing Platform

Act-On

Technology continues to evolve and so should your marketing technology stack. An adaptive marketing platform allows you to combine the power of artificial intelligence and machine learning with the tools you already are using to have great conversations with your sales prospects.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

When, Why and How to Gate Content Along the Customer Journey

Act-On

Forget the arguments about whether or not to gate content. The questions are when – and how – to best gate content. The answers lie along the customer journey. Demand & Lead Generation content marketing content strategy gate content gated content

12 Ways to Boost Your Website’s Lead Generation Performance

Act-On

Check out these 12 proven website lead generation strategies to get more and better leads. With examples! Demand & Lead Generation Digital Marketing Forms & Landing Pages Lead Generation lead gen lead generation lead generation strategy website optimization

3 Things About Machine Learning Every Marketer Needs to Know

Act-On

Not sure you understand what machine learning is? It can sound a little scary and confusing, but it's not. It's just using data to answer questions. Adaptive Marketing AI B2B Marketing Marketing Life Personalization

7 Steps to Defining a Marketing-Qualified Lead (MQL)

Act-On

Demand & Lead Generation

MQL 148

Shorten Your Manufacturing Sales Cycle with These 4 Lead Nurturing Tips

Act-On

A lead nurturing program will build better leads, create more sales opportunities, and generate more revenue. So why do most B2B marketers fail to set them up? When every lead counts, here are four tips for getting started with your first automated program. Lead Nurturing

How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

3 Reasons Why AI Won’t Steal Your Marketing Job

Act-On

Don’t fear – artificial intelligence isn’t going to steal your marketing job ― develop your skills and learn to stay flexible and AI might even help! Adaptive Marketing AI B2B Marketing Content Marketing Digital Marketing Inbound Marketing

10 Things You Need to Know About Account-Based Marketing

Act-On

The marketing world has been abuzz the last few years with ?account-based account-based marketing.? But what is it? And is it right for you and your marketing team? Here are 10 things you need to know about ABM. Account-Based Marketing ABM abm marketing account based marketing

The Guide to a Successful Employee Advocacy Plan

Act-On

Why take the time to cultivate employee advocacy? Imagine positioning your brand as one its employees are proud to work for. Social Media Marketing advocacy employee advocacy social social advocacy

Plan 161

Win More Leads, More Trust, and More Engagement with Video Marketing

Act-On

Learn how to win more leads, more trust, and more engagement with video marketing for your B2B business. Everyone says they want to do video, but are they doing it in a intentional way for their business? Learn how. Video

Trust 155

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

As you likely know, the European General Data Protection Regulation (GDPR) takes effect May 25. Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. The penalties for non-compliance with GDPR can be severe – in the millions of dollars. Fortunately, there are a few basic steps that B2B marketers can and should make that will get them closer to full compliance.

How to Create a Content Marketing Strategy for Virtual Reality

Act-On

Are you thinking about using Virtual Reality in your content marketing? Get powerful tips for a more powerful VR Content Marketing Strategy. Adaptive Marketing Content Marketing Marketing Strategy

Customer Lifecycle Optimization: Why It Matters And How To Improve It

Act-On

Customer lifecycle optimization is thinking of your sales funnel as a whole, not just disparate parts. Target the weakest parts to deliver outsized results. Advocacy & Loyalty Customer Marketing customer lifecycle customer lifecycle optimization customer marketing

15 Best Practices for Email Unsubscribes

Act-On

So, you say your email unsubscribe rate is too high? The small things that make a big difference - learn what not to do and the big things that fail. Email Marketing email email best practices email marketing email unsubscribes unsubscribes

B2B Public Relations Best Practices to Drive Success

Act-On

Your B2B Public Relations strategy needs improvement. Are you taking advantage of all the opportunities out there to build your brand? Are you ready for when a reporter or industry influencer reaches out for a quote or interview request?

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

B2B Marketing Trends for 2018

Act-On

Planning your marketing for 2018? Add something from each one of these eight B2B marketing trends if you want to keep up with (or ace) your competitors.

Trends 242

What Marketers Need to Know About the EU’s GDPR

Act-On

The European Union's General Data Protection Regulation (GDPR) takes effect on May 25 and applies to the EU’s 510 million citizens, as well as any business doing business with them, regardless of where they are based. Learn what Marketers need to know about GDPR today. Email Marketing EU/UK GDPR

How To Build Your Career In A Data-Driven Marketing World

Act-On

Don't fear job loss to data-driven marketing. Human marketers can survive and thrive in an age of smart machines - with the right skills and mindset. Adaptive Marketing AI Marketing Strategy

Build 229

5 Content Strategy Mistakes that Are Killing Your Results

Act-On

If your content strategy is off, it doesn't matter how much work you do: You'll still get poor results. Read this to fix your strategy mistakes forever. Content Marketing Digital Marketing Strategies Inbound Marketing Marketing Strategy

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

Marketers: Check Out These Hot B2B Marketing Automation Trends

Act-On

Here are five B2B marketing automation trends to expect in 2018 and what you need to understand on how they impact your business. Marketing Automation Marketing Strategy

Trends 226

5 Customer Success Secrets to Increase Renewal Rates

Act-On

SaaS companies can increase renewal rates and see predictable growth with a detailed customer success journey map and a game plan for proactive engagement. Customer Marketing

Rate 219

6 Steps Toward Sales and Marketing Alignment

Act-On

Businesses can not afford sales and marketing not working together. Here are six steps toward achieving sales and marketing alignment. Sales & Marketing Alignment

Sales 148

How to Pick the Best Marketing Automation Platform for You

Act-On

Choosing a marketing automation platform is tough. Here's how to pick a tool you and your team will be happy with now, and a few years from now. Marketing Automation

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

Apartment Therapy's House Tour & House Call Submission Form

Act-On

Would you like your home to be featured as an Apartment Therapy House Tour or House Call ? Fill out this short submission form to share your style with the world (and Apartment Therapy readers!): READ MORE ».

Align Your Content Marketing with the Buyer’s Journey

Act-On

Want to align your content marketing with the buyer’s journey and see killer results? Check out these tips to build a laser-focused content plan. Content Marketing Digital Marketing Inbound Marketing Marketing Strategy

Six Key Components of a High Performance Marketing Plan

Act-On

A marketing plan that produces the best results is one revolving around one thing: your customers. Find out six key components of a high performance plan. Content Marketing Marketing Strategy marketing plan marketing strategy

Plan 148

6 Ways Marketers Fall Short When Targeting B2B buyers

Act-On

With so much on the line, marketers still underestimate 6 things when targeting B2B buyers. This article outlines what those are and how to correct. B2B Marketing Demand & Lead Generation Lead Generation Lead Management Lead Nurturing Lead Scoring

Target 225

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.