Thu.Mar 28, 2024

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How to Use Email Promo Codes to Great Effect

SendX

Email promo codes are a great way of boosting your product’s sales. Leverage them to great effect by following these eight steps. (Includes examples).

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The Evolution of Marketing Automation: Are Traditional Platforms on Their Way Out?

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing What platforms come to mind when you think of marketing automation? In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. Maybe not so much anymore. Not to date myself, but I’ve been using Marketo for close to 15 years. And in my earlier consultant roles with Heinz Marketing, I was acquainted with the other major players like HubSpot, Pardot, and Eloqua through various projects

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How To Combine PR and Content Marketing Superpowers To Achieve Business Goals

Content Marketing Institute

Are you ready for the transformation? We’re not talking about AI. It’s the convergence of public relations and content marketing. If you tackle it the right way, you can forever enhance your brand’s storytelling.

PR 58
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Beyond Hype: Practical Applications and Limits of Generative AI in Marketing

CMSWire

Peek behind the curtain of generative AI in marketing to see how companies are truly leveraging AI for customer engagement. Continue reading.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to use LinkedIn hashtag analytics to boost content reach

Sprout Social

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer. LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people.

More Trending

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8 qualities of effective sales coaching programs

Seismic

Sales coaching programs provide critical guidance that helps organizations maximize the potential of individual sellers, drive team performance, and meet sales goals. Unlike sales training programs, which typically offer foundational knowledge and periodic informational updates, sales coaching programs deliver ongoing support that helps sellers apply training and improve skills in real-world situations.

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Caveman style ABM is p **g off everyone’s best prospects

Velocity Partners

I don’t want to hear about spear-fishing ever again. I’m Charlie, the head of ABM at Velocity. And I have a bone to pick with tired ABM metaphors. Good ABM isn’t about hunting targets and herding them into a funnel. Those strong-arm tactics may deliver a few metrics but they’re not how you win revenue. All the power is in buyers’ hands and they’ll come to you when they’re good and ready.

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Unveiling Top AI-Based Altcoins with Explosive Potential

Valasys

28th March, New Jersey: Since innovativeness is the life blood of cryptocurrency market, and Artificial Intelligence (AI) is gradually becoming a strong contender in the Altcoin arena, it is necessary to highlight some of its impacts on it. These AI-driven projects solve intricate problems in finance, healthcare, logistics, and content creation in numerous industries with their intelligent and efficient solutions.

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Unlocking B2B Paid Ad Secrets

B2B Digital Marketer

Insights From a Google Insider Mastering B2B Paid Advertising In the fast-evolving digital landscape, mastering the art of B2B paid advertising has never been more critical. In today’s episode, we dive deep into the world of B2B paid advertising with Sharon Park, a former Google insider with a decade of experience in crafting winning B2B marketing strategies for some of the largest global brands.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The future of marketing research

Modern B2B

The Rise of AI in Marketing Research Artificial Intelligence has emerged as a game-changer in marketing research. AI algorithms are adept at processing vast volumes of data with remarkable speed and accuracy. From analysing customer sentiments on social media to predicting purchase behaviour based on browsing patterns, AI empowers marketers to extract actionable insights from complex datasets.

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This Guy LOVES Cold Email with Benny Rubin of Senders

Confessions of a B2B Marketer

Benny Rubin on LinkedIn Benny Rubin's email: benny@senders.co Sender's website Stop Sending Cold Emails From Google Workspace Email, Right Now Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soul

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AI Integration Redefines Ecommerce: A Success Story

CMSWire

Wesley Somoza leads AI revolution at Classic Home, transforming ecommerce with personalized shopping and efficiency. Continue reading.

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The Research is Here: Relationships Help (and Hurt) in Sales

Mereo

Building relationships in sales offers a myriad of benefits. Not only do your teams become skilled at diagnosing and solving buyer pains, but it will also fix some issues your organization may be facing. In fact, industry data is showing that in many issues leaders faced last year, the lack of (or too many) value-based relationships between buyers and sellers contributed to the problem.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Organizational Change: Overcoming Habitual Behavior Challenges

CMSWire

Revamp your team's customer interaction strategy with effective, proven methods for a dynamic shift. Continue reading.

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Distribute Ideas, Not Content

Animalz blog

We love to invite content marketing pioneers to share the innovative strategies they’re using to drive results. In this guest post, Mark Rogers, Director of Content Marketing at Freshpaint and former Director of Strategy at Animalz, shares his framework for using a central idea to tie together all content efforts. If there’s one thing I’ve learned in my years as a content marketer, it’s that simplicity wins.