Sat.Jan 13, 2018 - Fri.Jan 19, 2018

B2B Marketers Look to Further Align Sales and Marketing in 2018

KoMarketing Associates

B2B marketers continue to show an interest in account-based marketing (ABM), and they are looking forward to aligning sales and marketing to achieve their objectives in 2018. Ascend2 recently conducted the “Account-Based Marketing Strategy Report” to hone in on the growing trends among B2B marketers who utilize ABM. The research showed that for half of marketers (50 percent), the top goal in 2018 will be to align sales and marketing initiatives.

How to Manage Relationships with Your Customers Effectively

Marketing Insider Group

Last year Forbes wrote an article titled “Why Is Customer Relationship Management So Important?” ” It mirrored a question asked by many entrepreneurs who can sometimes get too tied up in the many details they have to consider and so fail to take that one into account until the negative impact is felt. The article goes […]. The post How to Manage Relationships with Your Customers Effectively appeared first on Marketing Insider Group. Marketing Strategy

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Visionary briefings: How to lead with exponential growth

Biznology

Lesson for leaders. As many technologies start exponential growth and combine with each other, your opportunities multiply. Here’s your briefings on how to use this to take the lead: the briefings below guide you in acquiring customers and markets from slower competitors. Do this repeatedly to make yourself an expert in using advances to make business gains. When do you want to make yourself the leader? Then how will you grow your leadership? Opportunities arrive frequently.

How Can B2B Social Media Best Fit Into Your Demand Generation Plan?

emedia

Social media and lead generation: two worlds that were not traditionally associated with each other. But, today companies like LinkedIn are trying harder than ever to connect with you and find a place in your marketing plan.

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The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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After A Stroke, My Sales Skills Helped Me Recover. Here’s How.

Outreach

This post is part of Outreach's new blog series, Beyond the Number. We believe that salespeople are more than the number they carry, and that by celebrating the human side of sales, we help salespeople win bigger. Join the movement by sharing this post with the hashtag #beyondthenumber.

Being Different B2B Marketers

TaylorMadeIn KEW

In my most recent posts, I’ve explored why and how we can think and do differently in B2B marketing. Yet, have we ever considered why we became B2B marketers in the first place?

How Marketers Can Nurture Buyer Trust, and Why That Matters

B2B Marketing Directions

B2B buyers are conditioned to view vendor-provided information with a healthy dose of skepticism, and this makes lack of trust an elephant-in-the-room issue for B2B marketers. Lack of trust produces a major drag on marketing performance.

The Purpose and Significance of Finance in Business Operations

Altitude Branding

Finance is the solution that helps in the production of new businesses and enables enterprises to take advantage of possibilities to expand, hire more local workforce and in turn help other companies and local, as well as the federal government over the payment of income taxes.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Got Grit? An NCAA Athletic Trainer on What Star Athletes Can Teach Salespeople About Getting Their Head in the Game

Outreach

This post is part of Outreach's new blog series, Beyond the Number. We believe that salespeople are more than the number they carry, and that by celebrating the human side of sales, we help salespeople win bigger. Join the movement by sharing this post with the hashtag #beyondthenumber.

Sales Pipeline Radio, Episode 99: Q&A with Jen Spencer

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. Pacific. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve already featured some great guests and have a line up of awesome content and special guests into 2016.

Documentum – How to make it better – 2018 Blog Series

Technology Services Group

Based on feedback from multiple clients, TSG will be conducting a 2018 blog series on how to make Documentum better based on our 20+ years of client experience. Over the course of the next several weeks, we will be sharing best practices with both new posts as well as some of refreshed versions of our […]. Amazon Case Study Consumer Interface Portal Documentum Open Text

5 Top Tips for Getting Guest-Published

Leadspace

Content marketing just keeps getting harder. The more content out there, the harder it is to get noticed, the harder we try to produce better content, the greater the volume of attention-grabbing content increases, the harder it is to get noticed… You get the point. That’s why rather than focusing on quantity, it’s quality and placement that matter most.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Leaning Sideways: A Director-turned-AE Reflects on Her Decision to Prioritize Family, Flexibility and Fresh Alpine Air

Outreach

This post is part of Outreach's new blog series, Beyond the Number. We believe that salespeople are more than the number they carry, and that by celebrating the human side of sales, we help salespeople win bigger. Join the movement by sharing this post with the hashtag #beyondthenumber.

Matt’s App of the Week: Astro

Heinz Marketing

This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here. I have developed a detailed set of habits and hacks for how I use email, but most of them exist because of the inherent inefficiencies of how email typically works. For example, I get way too much email so have set up rules to auto-sort email into different folders.

Customer Experience Is A Team Sport

VisumCX

90% of B2B leaders believe that customer experience is key to their companies’ strategic priorities and 75% of those believe that importance will increase over the next two years according to a 2017 study published by Accenture.

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AI, Predictive Content, and the Customer Experience

Kapost

How often do you get coupons via email (and snail mail) based on your previous purchases? How many times do you find ads popping up on your screen based on. The post AI, Predictive Content, and the Customer Experience appeared first on Kapost Content Marketing Blog. Customer Experience

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

What’s the Difference Between a B2B Demand Generation and Lead Generation Strategy?

Overground

Many marketers often find it difficult to understand the difference between B2B Demand Generation and lead generation strategy. We break it down for you

B2B Reads: Influencers, Data, and the Verbal Revolution

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. In the meantime, here are some B2B Reads we love: “Servant Salespersonship”. Great read on applying the principles of servant leadership to sales and our relationships with customers. Thanks, David Brock.