Wed.Feb 22, 2012

Trending Sources

Five insanely simple ideas to make your next presentation sizzle

grow - Practical Marketing Solutions

By {grow} Community Member John Thomas. Creating effective PowerPoint presentations is a skill that is rarely ever taught, but somehow we’re all expected to create dazzling presentations. Though, as we all know, it rarely ever dazzles. It usually fizzles.

Revenue Growth by Choice and The Buyer Orbit

Tony Zambito

Image via Wikipedia. This is part 2 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . Growth is getting harder and harder to come by.

How to: Mapping Content to the Buyer’s Journey

It's All About Revenue

by Joe Chernov | Tweet this Below is the deck I presented at the Online Marketing Summit a couple weeks back. It’s called “ From Content to Customer ” and it focuses on the nexus of B2B content marketing and demand generation. Huge thanks to partner JESS3 for the creative genius.

Savvy Speaks: Top Tips for Copy that SELLS

Savvy B2B Marketing

As a marketing professional, we're sure you have a lot of tricks and best practices up your sleeve. This week we asked ourselves to dig deep and come up with the ONE tip that makes B2B copy that really works for our clients. Stephanie.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

More Trending

Get Great Content Ideas: Much Easier Than You Might Think

Content Marketing Today

Infographic from CopyBlogger Gives You Both Inspiration and Practical Tips . I love visuals that communicate complex ideas simply. This is a perfect example. And, I can relate to the need to cook up great blog ideas.

Don’t Believe ALL the Hype: Where Inbound Marketing Falls Short

Modern B2B Marketing

by Jon Miller Inbound marketing is a highly effective strategy for companies seeking to reach and connect with prospective buyers, but in isolation it will fail for most companies. Two of the most critical limitations are: It’s hard to target specific audiences with inbound marketing.

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Why Marketing Outsourcing is Growing So Quickly

Fearless Competitor

In a recent blog post, we reported on the rapid growth of marketing outsourcing. link]. That post showed that marketing outsourcing, which not mainstream yet, is growing very, very fast. Why are companies looking to hire outside talent for demand generation, content marketing, lead nurturing, lead scoring, social media marketing, etc.? Take Our Poll. To understand why, we need to contrast the process of hiring talent vs. the process of outsourcing.

How to Use Internal Linking to Improve Your Website's SEO

Hubspot

Great content and attracting inbound links are major elements of your SEO strategy. If you’ve created an exciting blog post or ebook, you’ll naturally want to work on making sure that you are driving as much traffic to it as possible.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

How to Find New Customers – the superb, classic and free white paper

Fearless Competitor

Lead Generation Made Simple – and a true classic. How to Find New Customers. Looking for improved business results in 2012? Need to grow market share and profits? Here’s the white paper everyone’s raving about. How to Find New Customers.

5 B2B Social Media Questions to Ask about LinkedIn Answers

Social Media B2B

B2B companies have been successful growing their business and driving leads from LinkedIn, and many still continue to wonder how they do this. It is usually through a combination of optimized profiles, company updates and providing value in Groups.

How to Use Content to Drive Referrals and Upsell Customers

Sazbean

Marketers are often hyper-focused on lead generation. And rightfully so — it’s our responsibility to make sure the business has a pipeline fat with juicy, qualified leads. But when Marketing leaves upselling and driving referrals to Sales and Account Management, as it so often does, it eliminates the possibility of using the inbound content it’s constantly creating to drive more revenue from its existing customer base. Your customers are an untapped vein of new revenue.

Why Every Business Blog Needs Evergreen Content

Hubspot

When it comes to the different types of content you can publish on a business blog , there is a world of possibilities. But among all those variations of blog content is a very important one that often gets overlooked. That, my friend, is evergreen content , and every blog could use some.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Social Media Week Highlights

Marketing Edge

Time 21:16 A long time Marketing Edge Podcast listener Michael Procopio attended Social Media Week, a global volunteer education event sponsored by companies involved and interested in the growth of. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Never Ask for Referrals This Way

Jill Konrath's Fresh Sales Strategies Blog

In today's never-ever post, Joanne Black , author of No More Cold Calling , shares a critical mistake that salespeople make when asking for referrals. And, as the Queen of Referral Selling, she shares what does work too. __.

The Pros and Cons of Form-Free Content (And Which to Choose)

Hubspot

There's one thing that absolutely all excellent inbound marketers have in common. Can you guess what it is? It's that they are all remarkable content creators.

The Pinterest Success Formula

Manhattan Marketing Maven

Pinterest, the virtual pin board, tickler file and scrapbook, has come out of the woodwork two years after launching and captured the attention and the traffic of 10 million unique users and generated approximately 1 million pins almost overnight. The average user is a woman who spends 15 minutes per session on the site.    According to RJ Metrics, Pinterest engages users two to three times more efficiently than Twitter did at a similar point in its history.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Your Niche: The First Step to Networking Success

Sales Lead Dynamics

In Seven Rules for Effective Networking , I argue that a successful networker must be: Distinctive. Strategic. Systematic. Responsive. Prepared. Helpful. Thankful. But behind “Distinctive” and “Strategic” is the most important building block of all: your niche.

CPA 2

INFOGRAPHIC: The Inbound Marketing Process

Client Bridge

From Hubspot, here's an infographic about how to generate leads from a website. The Inbound Marketing Process Infographic. From: IMPACT Branding & Design. View Original Article

Your Niche: The First Step to Networking Success

Sales Lead Dynamics

In Seven Rules for Effective Networking , I argue that a successful networker must be: Distinctive. Strategic. Systematic. Responsive. Prepared. Helpful. Thankful. But behind “Distinctive” and “Strategic” is the most important building block of all: your niche.

CPA 2

Content Marketing Tools Series #1 Animoto

Connect the Docs

sandeep. Normal. sandeep. 2012-02-22T06:16:00Z. 2012-02-22T06:17:00Z. 12.00. Clean. Clean. false. false. false. false. EN-US. X-NONE. X-NONE. MicrosoftInternetExplorer4. Animoto : An. interesting Video based Content Marketing Tool. About Animoto.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Your Niche: The First Step to Networking Success

Sales Lead Dynamics

In Seven Rules for Effective Networking , I argue that a successful networker must be: Distinctive. Strategic. Systematic. Responsive. Prepared. Helpful. Thankful. But behind “Distinctive” and “Strategic” is the most important building block of all: your niche.

CPA 2

Social Media Week Highlights

Marketing Edge

Time 21:16 A long time Marketing Edge Podcast listener Michael Procopio attended Social Media Week, a global volunteer education event sponsored by companies involved and interested in the growth. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Holiday Spending Delivers Q4 Gifts to E-commerce Sellers

Biznology

Image by Getty Images via @daylife. The 2011 holiday shopping season blur, though hectic, was a welcome event for e-commerce sellers and online retailers.

B2B Marketing: Personal Relevance & Buyer Behavior

MLT Creative

ELM: The Elaboration Likelihood Model (ELM) suggests that a fundamental key to the art of persuasion lies in a person’s cognitive elaboration on the issue at hand. According to the ELM, personal relevance is an important factor in motivating people to cognitively elaborate on an issue. Thus, finding a message that achieves personal relevance is very important.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Achieve Your Marketing Goals with App Builder and Theme Templates

SnapApp

The Product team here at SnapApp is constantly soliciting feedback from our prospects and customers about what they want our marketing platform to do for them.