2014

Remove permission-clickthrough
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It's Time: How to Prep Your Email Marketing for the Holiday Season

Hubspot

Check out the results of my own company''s research in the table below -- we found that coupons offering $10 off or 20% off to cause a higher clickthrough rate than other promotional mailings. During Q4 of 2013, emails sent on Saturdays and Sundays boasted some of the highest open and clickthrough rates. Unique clickthrough rates.

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TMI? How to Personalize Your Emails Without Being Creepy

Hubspot

In fact, according to the 2014 Science of Email Marketing Report , having that first name personalization increases your clickthrough rate from about 5.8% In a test we ran , we''ve found that including the company name in personalization increased clickthrough rates from about 7.5% to about 7%. to about 15%. That''s huge!

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9 Email Marketers Explain Why Nobody Opens Your Emails

Hubspot

You craft the content and sent out a weekly newsletter like always, but your open rates and clickthroughs are falling week by week. Other contributors to a stale list are subscribers who were manually added without their permission. This post originally appeared on The Agency Post. Can’t figure out what’s happening?

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450+ Free Stock Photos to Use in Your Marketing [Free Downloads]

Hubspot

When I identified the offending image, I specifically remember ensuring I had properly sourced (and had the right permissions to use) it. That''s when it hit me: What if marketers didn''t have to shell out more money for photos, obsess about copyright laws , and fret over permissions? Embarrassed, I quickly investigated.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Helps users with content editing and more "behind-the-scenes" work like making content searchable and indexable, automatically generating navigation elements, keeping track of users and permissions, and more. CTR: Clickthrough Rate. At HubSpot, we think COS (Content Optimization System) is better than CMS. Find out why.