intent-cmo 
6sense
DECEMBER 10, 2021
Denise Persson, CMO of Snowflake Joins 6sense Advisory Board. A vanguard for many of the world’s most highly respected and recognized data-informed brands, Denise Persson , CMO of Snowflake, joins the 6sense advisory board. Tushar Patel , CMO, Cleo “The value we get from the 6sense platform significantly grows each month.
6sense
DECEMBER 10, 2021
6sense, the leading artificial intelligence (AI) based account engagement platform, announced that it has expanded its partnership with Bombora, the leading B2B intent data provider, to provide Bombora’s Company Surge® Intent data to all 6sense platform customers as part of their subscription.
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6sense
DECEMBER 8, 2021
Missed Intent Data Signals in B2B. For B2B marketers, the signals we’re looking for are buyers’ behaviors that signify intent to buy. The signals we talk about in a B2B environment are called intent data, and they come in three forms: first-, second-, and third-party. What is first-party intent data?
SalesIntel
DECEMBER 10, 2021
During this training, Raj and Mason alk through how to leverage SalesIntel to create a target account list and layer on intent data for target account list creation. Leveraging his experiences as a 3 time CMO, Raj works with rapidly growing B2B companies to equip them with actionable data to fuel growth. About Raj Khera and SalesIntel.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. and get a practical roadmap for effectively leveraging intent data once you receive it.
6sense
DECEMBER 8, 2021
Over our chief marketing officer (CMO) breakfast series in March, we asked 200 CMOs: Where are you focusing your marketing dollars now? Second I: Intent. Intent data helps determine if accounts are in-market. Intent is discerned through a combination of first-party and third-party data. Thought leadership.
6sense
DECEMBER 9, 2021
Breakthrough began with a presentation by 6sense’s effervescent CMO Latané Conant. By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. Third-party intent (native keyword-based intent, integrated Bombora topics). Integrated G2 and TrustRadius intent.
Speaker: David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget
Customer acquisition and growth requires intentional strategy. Join David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget as they share their 20+ years of experience in crafting engagement engines at scale. What are the (5) key ingredients to properly building your own engine.
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