Litmus

OCTOBER 13, 2021

In his Litmus Live session, Chad will explain exactly how Apple’s Mail Privacy Protection will affect marketers and concrete ways marketers can adapt. ( And, of course, sometimes there are big wrinkles, like GDPR and Mail Privacy Protection. Head of Research, Oracle Marketing Consulting.

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Privacy Protection Privacy Tactics Consulting 74

Litmus

OCTOBER 14, 2021

Now that Apple’s Mail Privacy Protection (MPP) is out in the wild, has it impacted email marketing like we thought it would? They still work for your non-Apple Mail audience, but for your Apple Mail folks, we wouldn’t totally rely on it. Have there been any changes to the user agent string generated by Apple Mail?

Privacy Protection 71

Privacy Protection Privacy Webinar Metrics Opt-out 71

Square 2 Marketing

OCTOBER 11, 2021

Apple recently began rolling out its new iOS 15 privacy features , including Mail Privacy Protection. This update is a big win for customer privacy, but it may impact your marketing efforts.

Privacy 71

Privacy Privacy Protection Features Marketing 71

Litmus

OCTOBER 14, 2021

And, there’s been a lot of change on the reliability of open rates anyway because of Apple’s Mail Privacy Protection. Then, there’s all the privacy changes going on right now. These privacy changes are going to keep coming, so less of a reliance on opens is better. What are they doing when they get to the website?

Marketing Report 76

Marketing Report Email Marketing Privacy Protection Paid Search Agency 76

Litmus

OCTOBER 11, 2021

Yes, email has challenges with changes like Apple’s Mail Privacy Protection and “Hide My Email”, but the tailwinds are behind email with what’s happening in advertising with the deprecation of third-party cookies and app tracking. How do you expect email marketing to change in the near future?

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Privacy Protection Paid Search Agency Enterprise Management Advertising Agencies 103

Zoominfo

OCTOBER 14, 2021

Most email verification tools rely primarily on Simple Mail Transfer Protocol (SMTP) checks. In a standard SMTP exchange, a mail client sends an email to an email server in a process known as an SMTP handshake. Some email domains appear to accept all incoming mail regardless of whether contacts are valid or not.

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Zoominfo Marketing Automation Services Lead Ranking Ad Exchange 100

LeadsRX

OCTOBER 14, 2021

The update that is causing a lot of grief for marketers is in Apple’s Mail Privacy Protection setting. Mail Privacy Protection works by hiding users’ IP address and loading remote content privately in the background. This makes it harder for senders to follow user email activity.

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Multi-Touch Attribution Privacy Protection Email Marketing Multi-Channel 78