link-churn-rate 
The Lead Agency
AUGUST 20, 2020
Source: [link] The B2B marketing funnel has become longer and more complicated. Source: [link] Looking to 2021, we need to consider all of the above trends and the ever-evolving nature of the B2B marketing and digital marketing landscapes. What was once a more linear transaction has now turned into a complex buying process.
Single Grain
AUGUST 18, 2020
If you track CAC consistently, you can gain tremendous insights into multiple drivers of your business model, such as pricing effectiveness, churn rate and customer success. To calculate LTV (customer lifetime value), divide the average revenue per customer by average churn rate. 2) Lead-to-Customer Rate.
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