How to Avoid Underspending and Overspending Your SEM Budget
QuanticMind
MAY 8, 2019
Say, for example, you’re allotted a $5,000 monthly PPC budget with the goal of keeping your cost-per-acquisition (CPA) below $20. This could end up attracting less qualified traffic, increasing your CPA in the process. To fix this, you could include more (less relevant) keywords in your campaign targeting.
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