KoMarketing Associates

SEPTEMBER 11, 2018

Because it’s important to their brand. We take the time to understand the brand, understand the audience, and understand what content is needed to build a strong search presence. They tend to have high bounce rates and less overall engagement. OK, but here’s a question: What is the ROI of nothing? Analyze Your Content Funnel.

Top of Funnel 147

Top of Funnel Multi-Touch Attribution ROI SEO 147

Content Marketing Institute

SEPTEMBER 14, 2018

HANDPICKED RELATED CONTENT: Influencer Marketing: Lessons From One of the World’s Largest Software Brands. An 8-Step Process to Use Influencers to Elevate Your Brand. with a manual review of the influencer’s content to rate the quality from your brand’s perspective. Branded keyword search volume lift.

Act-On 111

Act-On Work Management Marketing Management Planning 111

Adobe Experience Cloud Blog

SEPTEMBER 11, 2018

Ad-buying agency Magna reports that, in the last four years, TV ratings have dropped an astounding 33% while ad prices have defied these plummeting audience numbers and increased 20%. Marketers are often quick to adopt a tagline that seems to embody the brand. Today, TV is demanding more and providing less. Pressure Test Your Tagline.

Top of Funnel 113

Top of Funnel Video Marketing Campaigns Paid Social Agency 113

Engagio

SEPTEMBER 10, 2018

Exposing your brand, product or service brings it into your prospect’s awareness. On three separate occasions, with two weeks in between trials, students were asked to assess 60 statements and rate their validity on a scale from 1 (not likely valid) to 7 (very likely valid). The Psychology. How can you stay top of mind?

B2B Marketing 90

B2B Marketing Banner Ads B2B Banners 90