Influencer Marketing: Lessons From One of the World’s Largest Software Brands
Content Marketing Institute
MAY 11, 2018
outreach began. On a quarterly basis at least have a touchpoint,” she says. Independent analysts, consultants, and other tech experts whom the desired audience and potential buyers already rely on for purchasing guidance make sense here, as do partners and customers. A lot of people believe SAP’s name naturally attracts responses.
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