Sat.Dec 09, 2017 - Fri.Dec 15, 2017

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The Increasing Investment in Account-Based Marketing [Interview]

KoMarketing Associates

The “2017 State of Account-Based Marketing Survey” from #FlipMyFunnel discovered that the percentage of B2B marketers who said they used account-based marketing (ABM) increased from 49 to 81 percent over the past 12 months, but why? How is ABM helping with sales and marketing alignment?

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How To Use Video To Engage Target Accounts (and help Santa!)

Vidyard

Our friends at Uberflip have put together a fun holiday campaign that lets marketers experience what it’s like to be a target account under the guise of helping Santa save Christmas. Through a series of targeted ads, personal videos, and content, marketers go through a five-day ABM program the way target accounts would.

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4 industries where video is surging

Vidyard

You see, because we aren’t direct sellers, we have a fundamentally different relationship with customers and we touch so many deals that we get a great pulse on what’s happening across the market. With this data, marketers and salespeople can see and automate practically everything. Video is personal and powerful.

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Terminus & Bombora Partner to Operationalize Data-Driven Account-Based Marketing

Terminus

B2B marketers can use buying intent and website engagement data to target accounts with Terminus account-based advertising. By combining Bombora and Terminus data, B2B marketers can prioritize target accounts using trending intent and engagement signals. How Bombora and Terminus Deliver Results.

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Content Mapping: You Can Prove ROI!

The Mx Group

Although content marketing isn’t a new concept, I hesitate to say it’s “maturing,” because it’s so closely tied to current trends. Content marketing is really more of an evolving, moving target. Content mapping can help focus and clarify your content marketing strategy. Making content marketing more manageable.

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12 Ways to Segment Account-Based Advertising Campaigns

Terminus

Improve the effectiveness of your account-based advertising with campaigns targeting highly specific audiences. However, account-based advertising — digital ad campaigns that target only people at your best-fit accounts — outperform traditional display. How much better? Click To Tweet.

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#OneTeam: A True Tale of Account-Based Marketing Transformation

Terminus

Terminus has gone through an account-based marketing transformation. During my two years at Terminus, I’ve witnessed firsthand how our marketing and sales team have worked together to achieve account-based marketing success. At the core of our #OneTeam are: Peter, the Marketing Master.